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Our Ultimate Hair.com 2021 Trend Forecast

The hair trends forecast for 20201

We don’t know about you, but we’re ready to leave 2020 behind—and while we loved all of the hair trends this year had to offer (we’re looking at you, curtain bangs), we can’t wait for all of the trends 2021 has in store. 

Here at Hair.com, we’re dedicated to making sure you have good hair days all year round—and if you’re unsure what to expect from the hair world in 2021, don’t worry! We did all of the work for you. We tapped some of the top stylists in the industry, and we’re here to predict some of the top 2021 hair trends we think you’ll be seeing everywhere next year.

Whether you’re ready to ditch your brunette mane for blonde in the new year or focus more on self-care, keep scrolling to discover which of our 2021 hair trend predictions is right for you. 


Skinification Of Hair 2.0

What’s Fueling The Trend: 

  • Innovative formulas with skincare-like ingredients. 

  • Undoing damage done during at-home experimentations.

  • More focus on scalp care. 

In 2020, we took a page straight from our skincare book and began “skinifying” our hair care routines. Well, the skinification of hair took the hair industry by storm, and we expect skin care-based hair care to kick up a notch in 2021. 

In case you haven’t heard, scalp care is the new skincare—and according to Lauren Sill, Kérastase and Shu Uemura Art Of Hair lead stylist and educator, scalp care is becoming the forefront of hair care (and the most important part of keeping your strands healthy from root to tip). 

“I think people are really starting to understand the importance of it [scalp care] and how it affects your overall hair,” Sill explains. “People are just becoming more aware that it's skin like any other part of us, and caring for it makes a huge difference in how well your hair will grow.”

If you’re new to scalp care, Sill recommends adding a scalp scrub like one of the Kérastase Fusio Dose Scrubs to your shower routine. The Scrub Energisant Deep Cleaning Fusio Dose Scrub deeply purifies oily scalps while the Scrub Apaisant Deep Clean Fusio Dose Scrub deeply cleanses and soothes the scalp. You should also keep your eyes peeled for Biolage’s upcoming All-In-One Body And Shampoo Scrub and Mizani’s scalp pre-cleanser Wonder Crown, among other launches. 

We’re not just upgrading our at-home care, either! In-salon treatments, such as Mizani’s Exfoliating Pre-Treatment, are better than ever before and a must-try for achieving the ultimate scalp health. 

Much like in our skincare routines, we’re also paying more mind to the ingredients in our hair products. After a year of at-home experimentation (i.e., that quarantine box dye or at-home bleach session gone wrong), products formulated with skincare ingredients like hyaluronic acid and cica-infused can help undo damage. For 2021, keep an eye out for Redken’s newest hair care line formulated with an exclusive acidic bonding concentrate, made to repair, strengthen, and increase hair’s resiliency. You can also expect new in-salon services that incorporate deep cleansing in order to combat the mineral buildup effects of hard water, much like micellar water does for  skincare. 


Good hair day by @hairby_daisymckane.

A Blonde Moment

What’s Fueling The Trend: 

  • With new at-home innovations, it’s become easier than ever to maintain salon blonde shades at home.

  • Reclaiming and re-embracing blonde after months of salon closures.

  • Ash blonde hair inspiration on social media.

We declared 2020 the year of the brunette, and now it’s time for blondes to re-enter the spotlight. After a year of salon closures and (dare we say) at-home dye jobs, we’re predicting that blondes are going to have a serious moment in 2021. Say hello to new salon services, new shades (we’re predicting a wave of baby blondes and French Balayage on your IG feed), and new at-home innovations that make managing blonde manes easier than ever before. Basically, you need to try a purple shampoo and toning hair mask ASAP. 

When it comes to leaving the salon with your best blonde possible, Johnny Ramirez, Redken brand ambassador, recommends a Redken Shades EQ Level 10s service to every single client. 

“Shades EQ Gloss gives a beautiful shine to clients with all hair textures, and there are so many different tones which allows me to create a customized color for all of my gorgeous clients,” Ramirez says. 

With salons reopening countrywide, bottle blondes can also take advantage of in-salon treatments like Pureology’s Color Sealer Back Bar Treatment. 

“It's quick, it's easy for the colorist, it takes five minutes, and it adds color vibrancy and color longevity,” Jamie Wiley, Pureology artistic director, explains. “It's going to make your hair color last three times longer, and it's also going to make it super shiny, and your hair is going to feel incredibly soft.” 


Good hair day by @rosibel.hair.

Working With What You’ve Got…

What’s Fueling The Trend: 

  • A new focus on curls—new products and treatments for 2021 to help bring out the bounce in your ringlets.

  • A desire for low-maintenance haircuts and colors post-quarantine.

  • More women are focused on keeping their hair healthy. 

After months of being indoors, women are rediscovering their natural hair textures (and embracing them). Whether you’re a naturally curly girl, working with waves, or have sleek, straight strands, working with what you’ve got is going to be major in 2021. Expect a new focus on heat-free styling and owning your natural hair texture. For those with curly hair, expect new products and treatments that help bring out the bounce in your ringlets (i.e., those big bombshell curls you’re always trying to achieve). 

“Most of my clients that came back to the salon after COVID discovered their natural texture and their natural curl, and they’re making that transition from daily blowouts and extensions to actually wearing their natural hair,” Jamal Edmonds, Mizani artist and celebrity stylist, explains. “Typically, what they're doing is embracing their curls, but they also want to incorporate really cool shapes and even adding color to their look.”

For his curly girl clients, Edmonds recommends Mizani’s 25 Miracle Milk, 25 Miracle Cream, and 25 Miracle Hair Oil, all formulated to keep hair healthy and nourished while you wear your natural texture. He also recommends a Mizani Aircut service, a solution-based cut that helps address specific concerns for each curly and natural texture type. 

There are so many ways to live in your natural texture, but your mane will only look as good as it is healthy. That’s why we’re predicting a shift into hair care in 2021—taking breaks from hot tools, opting for more hair treatments, and maintaining trim appointments

“I think people are actually weirdly shocked how quickly their hair can become healthy again,” Matthew Collins, L'Oréal Professionnel global ambassador and celebrity stylist, says. “People are so used to using hot tools on a day-to-day basis and washing hair more frequently,  and I think so many people gave their hair kind of legitimate breaks through this pandemic and we’re shocked on how good their hair feels as a result.”


Good hair day by @tousledbeauty.

...While Getting What You Want 

What’s Fueling The Trend: 

  • Getting what you want, without risking what you have.

  • Maintaining the health of your hair while you manipulate your texture.

  • Quarantine helping people feel more comfortable experimenting with haircuts, colors, and even wigs. 

So, you want to completely transform your hair color and style but avoid hair damage in the process? Easy. Luckily, 2021 is going to be packed with hair product innovations, innovative styling tools (we’re looking at you, Steampod), and in-salon color services made with hair health in mind. Basically, we’re predicting ways you can manipulate your hair any which way while putting your mind at ease. 

“It’s all about preparation and using the right products. The key is to use products that won’t wear the hair down, have heat protection, and will give you a bouncy, healthy, and shine-finished look,” Rodney Cutler, Redken brand ambassador, says. “I like to blend Redken’s Frizz Dismiss Rebel Tame Leave-In Treatment with Redken Oil For All Multi-Benefit Hair Oil. These are both heat protectants that have reparative benefits to protect your hair while you blow dry.”

Quarantine kept us indoors for months on end—and whether it’s a bold new hue, extensions, wigs, or a daring haircut, people have more confidence than ever before when it comes to mane experimentation. If you’re eyeing a brand new hue for next year, keep an eye out for Biolage’s Color Balms launching in 2021, color-depositing conditioners that can refresh, tone, and condition hair color in just five minutes. 

When it comes to styling, look out for products that help you successfully switch between styles like Mizani’s upcoming Style Shifter line. These three products, including the CoCo Dew, Thermastrength, and Wonder Crown, help to transform your mane from one style to the next without damage. 


Good hair day by @ryansuparno_arieharry.

Low-Maintenance Manes

What’s Fueling The Trend: 

  • Haircuts and colors that help you go longer between salon appointments.

  • Haircuts with more layers that can grow out gracefully. 

  • Multi-tasking products to simplify your routine.

It’s been a stressful year (to say the least), and gone are the days of high-maintenance, tiring haircare and styling routines. When it comes to our cuts, colors, and styles, we predict 2021 is going to be all about low-maintenance manes.

Sunnie Brook, Biolage artist, says even the most beauty-obsessed are looking to de-stress their routine after 2020.

 “People are looking for ways to save time, money, and simplify their lifestyle,” Brook says. 

And, how do you do that, exactly? Start with finding low-maintenance haircuts and colors that won’t leave you rushing to the salon every few weeks for touch-ups. 

George Papanikolas, Matrix brand ambassador, agrees. 

Long layered lobs allow for an easy grow out experience,” he says. “People with textured hair are more open to embracing their natural texture and are tailoring their haircuts with layers to enhance those curls.”

When it comes to color, pay extra close attention to your placement. 

“Keep it bright and light just around the face if you are used to getting a lot of highlights,” he says. “Deepen the hair with lowlights from the ear area back by adding lowlights. This will do two things—you’ll still feel like you have brightness around your face, but you’ll be saving loads of time with less foils and upkeep.” 

According to Min Kim, L'Oréal Professionnel global ambassador, color services like L'Oréal Professionnel’s French Balayage can keep your in-salon maintenance as effortless as possible. 

“It has the French touch, so it's almost like the hair that is done but doesn't look so done,” Kim explains. “It's really about enhancing a woman's natural coloring in a way where it's going to always grow out beautiful and still be flattering.”

When it comes to products, invest in formulas that can simplify your routine (we’re looking at you, dry shampoo!). Be on the lookout for Matrix Neutralization Dry Shampoos launching in 2021. 

Interested in more 2021 hair predictions? Use our salon locator to book an appointment at a salon near you. 

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