What Causes Hair Damage And How You Can Minimize It
25 January 2018
To women with beautiful hair, the word “damage” is nothing short of a curse. Whether it manifests in frayed ends or dry texture, hair damage often sneaks up on us. Remedying or masking the problem is simple—a fresh lob, a hydrating treatment—but it’s those same old bad habits that make our manes beg for mercy time and time again.
If we could better understand what’s leading to the hair damage, we’d spend more time on preventative care and less in front of the mirror bemoaning our split ends. Ruth Roche, Pureology global artistic director, is the perfect woman for the job. She enthusiastically educates women about how to treat their manes better, leading to healthier-looking strands and (thankfully) less damage over time.
The truth is that there are dozens of reasons your hair might be feeling especially frail. Hair strands are extremely fragile, so it’s important to remember that everything you put them through will eventually take its toll. It’ll also encourage you to gently slide the hair band out of your ponytail instead of yanking it.
According to Roche, one of the biggest culprits behind damage is heat styling, particularly when it’s done improperly.
“Be sure to use a product for thermal protection,” Roche advises, recommending Pureology’s Colour Fanatic Leave-In Hair Treatment Spray. The lightweight mist primes, protects, and perfects while providing 21 essential benefits for color-treated hair. Just mist on clean damp hair and comb through prior to styling.
It’s not just styling wreaking havoc on your strands, either. Those regular color changes can take their toll on fragile strands too, particularly in the hands of a less experienced pro.
To combat overprocessing, invest in a treatment that enhances hair while simultaneously protecting your color. Roche’s favorite is Pureology’s Superfood Strength Cure Treatment, which repairs the look of damaged hair and features the exclusive AntiFadeComplex. Formulated with goji berry extract and olive oil, the treatment helps fortify and strengthen damaged hair.
Finally, you might be experiencing damage due to the way you handle your mane. Rough combing can break strands, leaving you with uneven or thin locks. That’s not to mention split ends, the enemy of all women. If you’re struggling with frayed ends, turn to a dedicated product like Pureology Strength Cure Split End Salve Treatment to temporarily mask them. Unfortunately, only scissors can remove split ends entirely.
Combatting split ends before they start actually happens in the shower, according to Roche. She advises using a detangling conditioner that serves the needs of your hair. After you’re out of the shower, the actual detangling process can begin.
Use a brush made to be used on wet hair to detangle, or a wide tooth comb...Always start at the ends and work your way up to the roots. This will prevent excess stress and breakage.
With these tips in mind, you’re ready to outsmart hair damage. Armed with a wide tooth comb, you’re primed for beautiful hair.
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