The Evolution Of Natural Hair Care: Kérastase Aura Botanica's New Premium Formula
27 February 2018
The buzz hasn’t died down for Kérastase Aura Botanica—in fact, it is only just beginning. The addition of new ingredients to this effective range’s formulas means more choices for women who are on a quest for more beautiful hair. Keep reading to find out why we’re so excited about Aura Botanica’s innovations.
As more women looked for hair care products made with recognizable ingredients in 2017, Kérastase launched the perfect range: Aura Botanica. The hair care line harnessed the best of what the beauty industry has to offer and created formulas that helped enhance the look and feel of your hair—all with 96 percent natural origin ingredients including an infusion of Samoan coconut oil and Moroccan argan oil. We consider ingredients to be of natural origin if they retain more than 50 percent of their molecular structure after being processed from a natural source.The driving idea was to work directly with nature in order to create a silicone-, sulfate-, and paraben-free collection of hair care products.
Aura Botanica was not only a breakthrough in nature-infused luxury hair products, but also marked a powerful declaration for Kérastase as an ethically transparent brand, and the raving reviews have shown that people really feel good knowing how these ingredients are sourced.
All of this brings more good news for us! Thanks to its major success, the Aura Botanica line is here to stay—and it’s evolving. Word has been spreading like wildfire about the new additions in 2018.
If you were dreaming about styling your hair with these luxurious formulas, your wish is Kérastase’s command. Here’s a breakdown of how your natural hair routine is expanding - in both ingredients and products. Bain Micellaire Riche is an alternative to the original Bain Micellaire that’s designed for all you dry hair sufferers.
The new additions also bring you Lait de Soie, a milky hair cream made for discipline and smoothness. If you’re looking for hair that appears silky and healthy, this one’s for you!
Even if you haven’t already sampled natural hair care, let the diverse range of choices quickly emerging encourage you to start your journey towards a more natural lifestyle - a great move not only for you but also the environment!
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