As an employee of L'Oréal, Jelani brings her knowledge and passion for hair care to Hair.com. Before joining the Hair.com team, she spent time at Celebuzz, Seventeen, and Cosmo for Latinas.
The saying goes “blondes have more fun,” and while we would never take that away from our beachy blonde babes, it feels like the famous saying is missing some crucial information. Yes, blondes have more fun—but not without putting in a lot of extra work. Any blonde bombshell knows just how much time, energy, and money is required to keep your platinum locks in tiptop shape. While all of the extra work is absolutely worth it, we’re always on the lookout for products that make maintaining blonde hair a breeze—which is why we can’t get enough of Kérastase’s Blond Absolu range.
Kérastase heard our pleas and formulated a foolproof hair care routine for every blonde—no matter your hair type, texture, or shade of blonde. The brand gave us an exclusive sneak peek of the products every blonde is about to be obsessed with. Whether you’re platinum blonde or simply have blonde highlights, the Blond Absolu range is here to give you your best blonde yet.
What is Kérastase Blond Absolu?
Blond Absolu is a hair care range developed by Kérastase that exclusively cares for blonde hair. Whether you’re a natural blonde or a bottle blonde, the range will help to strengthen, nourish, and—most importantly—combat any unwanted brassiness. The range is formulated with hyaluronic acid to help fill and strengthen fiber damage from within, while also resurfacing the cuticle for uniform adhesion. As well as Edelweiss flower which is known for its anti-oxidative properties and resistance to environmental changes. Blond Absolu offers unparalleled care for blondes.
Johnny Ramirez, a Redken artist who teamed up with Kérastase specially for this project, opened up about why Blond Absolu is such a game changer for his clients.
Blondes are a huge part of my clientele...all different sorts of blondes and blonding techniques...Blond Absolu allows me to customize the exact routine they need to take care of their blonde. It has the neutralizers plus the caring ingredients to keep color true and hair healthy—long after they leave my salon.
Sound like the Blond Absolu range is perfect for you? We’ve gathered everything you need to know about the products below.
Blond Absolu Bain Ultra-Violet
Every bottle blonde knows about the importance of purple shampoo—and this is the one your strands have been waiting for. This deep indigo, iridescent shampoo is brass-reducing with blue and purple dye for instant blonde illumination and undertone neutralization. It’s perfect for shades ranging from orange-yellow to very light yellow and gray.
Blond Absolu Bain Lumière
Purple shampoos are great at neutralizing brassiness, but not every blonde needs to use one every time they cleanse. This hydrating shampoo illuminates lightened and highlighted hair. The cool, transparent gel detoxes hair and reinvigorates. The shampoo is formulated with hydrating agents for weightless purity and natural shine.
Blond Absolu Cicaflash
Blonde strands require a lot of TLC, which is why every blonde should invest in weekly deep conditioning treatments. This conditioning treatment features all of the repairing properties of a masque without the weight. Ultra-care and a protective shield are delivered in an opalescent lavender milky gel making this a must-have for every blonde.
Blond Absolu Masque Ultra-Violet
Everyone knows about purple shampoo, but have you heard about purple conditioner? This deep conditioner packs a double punch, nourishing your strands and neutralizing your color.
Behold the intense neutralization power in an ultra-intensive treatment mask. Containing purple pigments for anti-brass and anti-yellowing action, the rich ultra-violet cream penetrates hair fiber to restore radiance and shine.
Blond Absolu Cicaplasme
It’s always important to use a heat protectant before heat styling your hair, but it’s even more important to protect your strands after you’ve bleached them. This universal heat protectant doubles as a fortifying leave-in serum to help unify damaged areas for less breakage and seal the ends with a lightweight touch. Protects up to 450 degrees Fahrenheit.
Knowing what each product does is only half of the battle—wondering which of these products is perfect for your hair type, texture, and hue? You’re in luck, because Ramirez created a bespoke routine for every blonde need. Continue reading to find out which one is right for you.
If you have extremely blonde hair:
If you can’t get enough of your platinum, white, or silver strands, you need a routine that will help neutralize any brassiness and deeply care for your bleached strands. Ramirez recommends washing with Blond Absolu Bain Ultra-Violet, using the Blond Absolu Masque Ultra-Violet as a weekly deep conditioning treatment, and priming your strands for heat styling with Blond Absolu Cicaplasme.
If you have blonde highlights:
Blonde highlights are one of the best ways to instantly brighten up your style. While they don’t completely change your look, you will have to make a few adjustments to your hair care routine to ensure your golden highlights don’t become orange. If your hair was fragile before you became a bottle blonde, you need a hair care routine that deeply nourishes your strands while maintaining your hue.
Ramirez recommends alternating between the Blond Absolu Bain Lumière and Blond Absolu Bain Ultra-Violet shampoos, before treating your strands with the Blond Absolu Masque Ultra-Violet, and priming with Blond Absolu Cicaplasme.
If you’re a natural or sunkissed blonde:
If you’re a natural blonde or have settled on a blonde shade that doesn’t require your colorist to lift your shade several levels, your routine can be much easier. Ramirez recommends shampooing with Blond Absolu Bain Lumière, using Blond Absolu Cicaflash as a weekly treatment, and priming your mane with Blond Absolu Cicaplasme.
If you’re a cool-toned blonde:
If you’ve settled on a more low-maintenance color, you’ll be rewarded with a low-maintenance routine. Ramirez recommends shampooing with Blond Absolu Bain Lumière, treating your strands with Blond Absolu Cicaflash, and always priming your mane with Blond Absolu Cicaplasme before heat styling.
If you just can’t get enough of the Blond Absolu range, your love affair doesn’t have to end in the bathroom. Schedule an appointment at your nearest Kérastase salon for a Fusio-Dose Blond Absolu Booster Cicafibre.
This post-lightening fortifying booster offers intense recovery to restore the integrity of hair fibers after bleaching. Formulated with Vitamin E, the booster prevents color oxidation while also rebuilding the fiber after chemical, thermal, and mechanical damages. Blond Absolu is also available in Fusio-Dose Homelab.
The Blond Absolu range is available online at www.kerastase-usa.com starting February 1, 2019, and will be available in Kérastase salons later this month.
Looking for more personalized information about how to care for your blonde locks? Use our salon locator to book an appointment at a salon near you.
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