On our wishlist… Kérastase hair coach powered by Withings by Hair.com

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On our wishlist… Kérastase hair coach powered by Withings

14 June 2017

If our hairbrush could talk we can only imagine what it would say: "Stop tugging at your hair", "You have split ends", "Use a hair serum", "Things are getting greasy here!" and probably more... Well now it can, thanks to a collaboration between the professional and luxury haircare brand Kérastase and connected healthcare specialist Withings. The result: the award-winning Hair Coach smart brush! Described as the device “that allows clients to preserve the health of their hair in between salon visits and that completes the diagnostic within the salon” by Kérastase expert hairstylist David Lucas, we take a look at the different functions of this smart brush, where there's more than meets the eye....

 

How does the Hair Coach work?

Launched at the 2017 CES international trade show, the Kérastase Hair Coach Powered by Withings is a world first. Withings are world leaders in quality smart healthcare products, and this chic, splash-proof silver brush has their stamp all over it. The brush is powered by a light, high-quality battery, and is equipped with a microphone, 3-axis load cells, an accelerometer, gyroscope and conductivity sensors that all link up to an app for your smartphone or electronic device. 

This app takes external factors like humidity, temperature, UV rays and the wind into account to provide an in-depth diagnosis of your hair quality and brush technique. Simply brushing your hair starts the data-collection process – that's all there is to it!

 

If our hairbrush could talk we can only imagine what it would say: "Stop tugging at your hair", "You have split ends", "Use a hair serum", "Things are getting greasy here!" and probably more... Well now it can, thanks to a collaboration between the professional and luxury haircare brand Kérastase and connected healthcare specialist Withings. The result: the award-winning Hair Coach smart brush! Described as the device “that allows clients to preserve the health of their hair in between salon visits and that completes the diagnostic within the salon” by Kérastase expert hairstylist David Lucas, we take a look at the different functions of this smart brush, where there's more than meets the eye....

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Hair quality diagnosis

The brush's conductivity sensors first establish if you're brushing wet or dry hair, then the microphone listens to the sounds produced when brushing. These sounds, some of which are almost inaudible to the human ear, tell the brush about your hair's manageability, frizz, dryness, split ends and breakages. This information is then sent to your app, which calculates your Hair Health score using an algorithm, and breaks down the data so you can see what your major hair concerns are.

 

Brushing technique analysis

The gyroscope, accelerometer and 3-axis load cells all measure the force applied to the hair and scalp, analyze patterns and count brush strokes. If the sensors detect that you're brushing your hair too vigorously, which can cause damage to the hair, you'll feel a light vibration, otherwise known as haptic feedback, warning you to cut your hair some slack! The data is also sent to the app to contribute to the detailed hair analysis and data breakdown.

 

Personalized tips and suggestions

So now you know what your hair concerns are, but what are you going to do about them? Kérastase to your rescue! Using the data collected by the brush, the app is able to provide personalized product recommendations as well as expert tips on how to correct bad haircare habits, such as brushing too aggressively. It seems there’s nothing this brush can’t do. 

Whether it's for Christmas, a birthday or for no reason at all, the new Hair Coach smart brush is at the top of our hair and beauty wishlist right now!

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