How to get the perfect pastelage: the new balayage

Hair Color Ideas and Inspiration

How to get the perfect pastelage: the new balayage

17 July 2017
Hairstylist coloring client’s long blond hair
Diana Beraud

Diana Beraud

Hair journalist

With over 10 years in the hair and beauty journalism industry, Diana has written for many top women's magazines. She is on the constant prowl for the latest trends. As a true parisian she adores sleek and elegant hairstyles.

However, it is no secret that maintaining your colored hair is essential, especially if you want your pastelage to stay vibrant, shiny and fresh. Our experts recommend you to use L’Oréal Professionnel Série Expert Vitamino Color A-OX, whose formula is tailored to the specificities of colored hair.

Has pastelage become the new norm?

More women, of all ages, are requesting bold hair. “Women feel liberated and this comes across not only in lifestyle choices, but also the way that they are wearing their hair and the colors that they incorporate in their look” reveals Adam Reed, British hairstylist ambassador for L’Oréal Professionnel. Indeed, a research conducted by L’Oréal Professionnel revealed that 25% of women up to the age of 40 have been demanding brighter and bolder shades from their color service. So whatever age you are, with the help of a color expert, embrace your creativity and release the boldness in you!

The hair color universe is in constant evolution, and the use of daring colors is becoming more and more widespread. One trend that is undoubtedly included in this evolution is PASTELAGE: the colorful cousin of the balayage. L’Oréal Professionnel, the pioneer behind this exciting new trend, invented the term to coincide with the launch of their new #COLORFULHAIR range in salons. Thanks to Instagram and its 332K #colorfulhair posts, pastelage is sure to inspire your #mermaidhair in a unique and fashionable way.

Pastelage – what does it consist of?

Quite simply, pastelage is the newest version of balayage – instead of using natural colors, the expert applies pastel tones to the hair. The idea is for the color to be gradually applied to tresses, so that you can't see where the high and low-lights start or end, therefore enabling the creation of a variety of styles. Similar to the balayage, you can either color your hair by using vibrant tones, or start off subtly by using a small amount of light colors – it all depends on your desired outcome.

For pastelage, go to your local l’Oréal Professionnel salon

The pastelage color service is available in all the l’Oréal Professionnel salons. You will get the advice from a professional colorist, who will use the new #COLORFULHAIR range. This is highly advisable, as the necessary level of color precision is very difficult to execute without the guidance of an expert!

This new range features seven intermixable vibrant shades (such as seemingly edible colors like Iced Mint and Pink Sorbet) and the Crystal Clear variant, allowing you to adjust the intensity of the color to how you want it. According to Jack Howard, a British hairdresser, specialist in balayage and color ambassador for L’Oréal Professionnel, “we are seeing more and more women come into the salon asking for more vibrant and colorful shades; and with the new #COLORFULHAIR range, you can easily incorporate pastel tones through the lengths of the hair.”

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