Snow Hair Color Is The Icy Shade You Need For Winter

Hair Color Ideas and Inspiration

Snow Hair Is The Perfect Frosty Shade To Kick Off Your Year

08 January 2019
snow hair color
photo of Jessie Amato

Jessie Amato

Junior Beauty Editor

For as long as she can remember, Jessie has had a passion for all things beauty. As an employee of L'Oréal, she hopes to share her knowledge and inspire Hair.com readers to express themselves—one new cut and color at a time.

Coloring your hair in the winter can be a bit confusing. Should you warm up your mane for the colder months, or transform your dark brown hair into icy blonde? While there are endless options on the color spectrum to choose from, 2019 has already blessed us with a few gorgeous cool-toned hair trends. If blackberry and pastel blue didn’t inspire your next hair color change, snow hair color just might.

Wondering what snow hair color is all about? We’re breaking down everything you need to know about the wintery white hue.

What is snow hair color?

If you’ve ever experienced a major snowfall, you know the gorgeous glow of a fresh, wintery blanket of snow. While platinum blonde can appear icy, it may still have undertones of yellow or beige. Snow hair, however, is nearly pure white with hints of silver, resembling the glistening appearance of a winter snowfall.

Snow hair is as icy and light as can be, which means your colorist will need to bleach your strands before achieving the color. For a shade this light, even seasoned blondes will need a few lightening sessions to make snow hair possible. While bleach will always cause damage, a professional colorist can improve the look and feel of your strands before you leave the salon.

How do you maintain snow hair color?


Cool-toned shades are notoriously difficult to maintain, so you’ll need to make a few changes to your hair care routine if you do decide to try snow hair color. First, swap out your regular shampoo for one formulated specifically for color-treated hair. We recommend the Kérastase Reflection Bain Chromatique Riche Shampoo. The multi-protecting shampoo is ideal for very sensitized color-treated or highlighted hair. Be sure to follow your shampoo with the Reflection Fondant Chromatique Conditioner.

Between heat styling, environmental factors, and constant shampooing, cool-toned hues like snow hair can become brassy over time. Plan to hit the salon every four to six weeks to keep your color in top shape. If you’re looking for a product to keep your color vibrant between salon appointments, we recommend using a silver shampoo like the L'Oréal Professionnel Serie Expert Magnesium Silver Shampoo twice a week. Formulated with an anti-yellowing agent to neutralize yellow tones, it leaves hair feeling soft and looking shiny.

If your snowy strands are feeling the effects of bleach, we suggest adding a weekly hair mask to your routine. We love the L'Oréal Professionnel Serie Expert Lipidium Absolut Repair Mask. Hair is instantly more resistant, soft, and looks shiny, as though repaired when followed with Absolut Repair Lipidium Leave-In.


Who should try snow hair color?

The best thing about snow hair color is that it’s completely customizable. The color can be worn full-on white or more on the silver side—making it the perfect wintertime shade for every skin tone.

Whatever look you decide on, we’d love to see your final look! Use the hashtag #HairDotCom to share your photos with us.

Interested in more expert hair color tips? Use our salon locator to book an appointment at a salon near you.

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