Fruit Juice Hair: Everything You Need To Know About The Latest Hair-Color Trend

Latest Color Techniques Used By Your Stylist

True Or False: Can You Color Your Hair With Fruit Juice?

17 July 2018
photo of fruit bowl
photo of Jessie Amato

Jessie Amato

Editorial Assistant

For as long as she can remember, Jessie has had a passion for all things beauty. As an employee of L'Oréal, she hopes to share her knowledge and inspire readers to express themselves—one new cut and color at a time.

At, we’re no strangers to confirming (or debunking) hair myths. From rinsing your hair with coffee or using aloe vera to try and make hair grow, we’ve seen our fair share of rumors in need of some clarification. Recently, we stumbled upon another debatable DIY hair trend: fruit juice hair coloring.

Photos of women soaking their strands in fruit juice hoping to change their hair color are all over the internet, but does this coloring method actually work? Before you start raiding your refrigerator (or your kid’s lunchboxes), we’re here to investigate.

Can you color your hair using just fruit juice?

While fruit juice is definitely not a permanent replacement for professional color, certain fruit juices may leave you with a temporary color change. While carrot and beet juice is rumored to leave your strands with a reddish-orange tint, other fruits such as blueberries could add a hint of color to darker hair. If you’ve ever dreamed of achieving natural blonde highlights, you already know about the age-old trick of soaking up some sun with a full head of lemon juice.

Though many women swear by fruit juice as a holy grail product for naturally transforming your color, there’s no real way of knowing what fruit juices will do to your hair or how long the effects will last. To ensure you achieve the best results possible with any hair color change, we recommend heading to the salon for a new color straight from a pro.

If you’ve ever considered the fruit juice dye method, it may be because you're worried salon color can have damaging effects on your hair. Not to worry! There may be coloring options that are less damaging to your hair and a salon professional can help you find them. For an in-salon treatment, we recommend asking your stylist for a bonding system like the Matrix Bond Ultim8. This system prevents bond breakage during chemical hair process and protects the bonds over time. For at-home color care, invest in a shampoo and conditioner formulated for color-treated hair like the Matrix Biolage R.A.W Color Care line. This shampoo and conditioner system, formulated with coconut milk and meadowfoam, helps protect color-treated hair, leaving it soft and shiny with lasting color vibrancy.

Looking for a less permanent change?

Be sure to ask your colorist about temporary hair color. Temporary hair dyes are the perfect alternative if you’re looking for short-term. Since temporary dyes sit on the surface of the hair and don’t penetrate the hair shaft, the color will fade after just a few washes.

Now that you know the truth about coloring hair with fruit juice, skip the DIY and leave all your hair color needs to the pros.

Looking for more expert hair care advice? Use our salon locator to book an appointment at a salon near you.

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