What Is The Pastelage Trend? | Hair.com

Color Techniques

What To Know About Pastelage, Balayage’s Colorful Cousin

27 December 2017
photo of woman with vibrant pastel hair color
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The hair color universe is in constant evolution, and the use of daring colors is becoming more and more widespread. One trend that is undoubtedly included in this evolution is pastelage, the colorful cousin of the balayage. L’Oréal Professionnel, the pioneer behind this exciting new trend, invented the term to coincide with the launch of their new #colorfulhair range in salons. Thanks to social media and its many #colorfulhair posts, pastelage is sure to inspire your mermaid hair in a unique and fashionable way.

photo of pastelage hair color

What is pastelage?

Quite simply, pastelage is the newest version of balayage—instead of using natural colors, the expert applies pastel tones to the hair. The idea is for the color to be gradually applied to tresses, so that you can't see where the highlights start or end. By using a subtle technique, your colorist enables the creation of a variety of styles.

Like the balayage, you can either color your hair by using vibrant tones or start off by using a small amount of light colors. It all depends on your desired outcome.

photo of pastelage hair color

Has pastelage become the new norm?

More women, of all ages, are requesting bold hair.

“Women feel liberated,” Adam Reed, British hairstylist ambassador for L’Oréal Professionnel, says. “This comes across not only in lifestyle choices, but also the way that they are wearing their hair and the colors that they incorporate in their look.”

Whatever age you are, embrace your creativity and release the boldness in you with the help of a color expert.

photo of purple pastelage hair color

For pastelage, visit your local salon.

The pastelage color service is available in L’Oréal Professionnel salons that carry the #colorfulhair line. You will get the advice from a professional colorist, who will use the #colorfulhair range. This is highly advisable, as the necessary level of color precision is very difficult to execute without the guidance of an expert.

This new range features seven intermixable vibrant shades (such as seemingly edible colors like Iced Mint and Pink Sorbet) and the Crystal Clear variant, allowing you to adjust the intensity of the color to how you want it.

“We are seeing more and more women come into the salon asking for more vibrant and colorful shade,” Jack Howard, a British hairdresser, specialist in balayage, and color ambassador for L’Oréal Professionnel, says. “With the new #colorfulhair range, you can easily incorporate pastel tones through the lengths of the hair.”

However, it is no secret that maintaining your colored hair is essential, especially if you want your pastelage to stay vibrant, shiny, and fresh. Our experts recommend using the L’Oréal Professionnel Série Expert Vitamino Color A-OX system.

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