We're Obsessed With Red Velvet Hair Color For Fall

Top Color Trends Of The Season and How To Get Them

Red Velvet Hair Is The Dessert-Inspired Color You Need For Fall

29 October 2018
photo of woman with red velvet hair color
photo of Jessie Amato

Jessie Amato

Junior Beauty Editor

For as long as she can remember, Jessie has had a passion for all things beauty. As an employee of L'Oréal, she hopes to share her knowledge and inspire Hair.com readers to express themselves—one new cut and color at a time.

When it comes to hair colors, red shades undoubtedly steal the spotlight. Between rich burgundy hues, muted coppers, and fire-inspired colors, there are endless shades that inspire us for fall.

If the cherry chocolate and maroon hair color trends haven’t inspired you to go red, allow us to introduce you to fall’s newest trend: red velvet hair. Looking to ditch your dark brown hair and give red a chance? We promise, red velvet hair is as sweet as it sounds.

What is red velvet hair?

If you’re looking to switch it up from hair colors inspired by beverages, why not try one that resembles your favorite sweet treat? Red velvet hair is a vibrant, cool-toned red hue inspired by the popular dessert of the same name. If you’re starting out with a super dark base, your colorist will likely need to bleach your entire mane before painting on the red velvet color.


How much maintenance does red velvet hair require?

As much as we love red hair colors, maintenance for them can be a bit tricky. If this is your first time going red, don’t panic. We have a few tips for keeping your red velvet hair looking its absolute best.

With any color change, you can expect to switch up your product routine a bit. First, swap your regular shampoo and conditioner for a system that’s specifically formulated for color-treated hair. For redheads, we love the Kérastase Bain Chromatique line. This rich, multi-protecting shampoo gently cleanses dry color-treated hair to protect and maintain healthy hair color.

Since achieving red velvet hair will likely require your colorist to use bleach to lighten your hair, you might notice your strands feel a little more parched than usual. Pick up a hair mask like the Kérastase Reflection Masque Chromatique. The multi-protecting mask deeply nourishes hair to protect and prolong color vibrancy for healthy hair color.

It’s no secret that heat styling can take a toll on the vibrancy of your hair color. Apply a few spritzes of a heat protectant like the Matrix Biolage Styling Thermal Active Spray before you reach for your flat iron.

Even with the best possible product routine, red velvet hair will require frequent touchups. Expect to hit the salon every few weeks to maintain the hue.

What’s the best way to wear red velvet hair?

Whether your strands are long, short, or somewhere in between, red velvet hair is sure to look stunning on you. If you’re a natural brunette, we love red velvet hair with smoked out roots. This look is perfect if you’re concerned about constant touch ups. The look allows you to play with brighter hair while leaving your roots closer to your natural shade.

Thinking that red velvet hair is the color trend for you? Be sure to share your final look with us using the hashtag #HairDotCom!

Interested in trying red velvet hair for yourself? Use our salon locator to book an appointment at a salon near you.


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