Here at Hair.com, we’re committing to helping you keep your strands damage-free—particularly when it comes to going blonde. The good news? While frequently bleaching your hair can be damaging, you can go blonde without destroying your locks. All it takes is the help of a good colorist (and a bit of patience).
We spoke with Redken brand ambassador Johnny Ramirez, who shares everything you need to know about how to go blonde responsibly. Keep scrolling for everything you need to know—including details on Ramirez’s signature low-maintenance blonding technique.
What is the best way to go blonde?
If you’re wondering how to go blonde without damage, there are a few tips Ramirez says are essential to follow.
We get it, it’s tempting to grab a box of bleach and take matters into your own hands. However, when it comes to going blonde, we always recommend booking an appointment with a seasoned colorist. Between bleach damage, uneven color, and unwanted brassiness, so much could go wrong when you opt for at-home hair color. A salon pro can create a customized shade that’s specific to your mane’s needs and your desired results.
Know your pro.
Before you commit to a color change, you should always seek out a stylist that specializes in blonde hair color.
“With blonding, it’s important to work with a pro you trust who will protect the health of your hair.” Ramirez says.
Not sure what pro is right for you? Take your search to social media and schedule a consultation. You can see a pro’s work before booking an appointment and chat through any concerns you have pre-color.
Protect your strands during the lightening process.
On top of being able to give you the blonde shade of your dreams, your colorist should also protect your strands from damage throughout your blonding process.
“I protect my client’s hair every step of the way during a lightening service by using a lightener with built-in bonder, like Redken Flash Lift Bonder Inside, glossing with Shades EQ gloss, an acidic no-lift formula, and sending my clients home with a hair care solution that’ll provide repair, conditioning, and color-fade protection, like Redken Acidic Bonding Concentrate system.”
While there’s no way to prevent all damage caused by salon color and bleach, using this trio of products can help keep your strands as healthy as possible.
Take it slow.
You know that brunette to blonde transformation you’ve been dreaming of? It might take some time to achieve. It can be tempting to go all-out with your blonde on your first go, but if you’re hoping to keep your strands healthy through the lightening process, start slowly. According to Ramirez, it’s important to have realistic expectations when lightening your hair.
“Depending on your starting level and hair history, it might take multiple appointments to achieve your desired result,” Ramirez explains. “Be patient and trust the process!”
Start with a low-maintenance technique.
If you’re searching for a low-maintenance way to add blonde to your mane, look no further than Ramirez’s midlight technique. A midlight is a color that connects your base color to your highlights to create a seamless, natural-looking highlighted look.
“I adjust the spacing in between foils, as well as the width of my slices. The denser the hair is, I take smaller sections to ensure the hair lightens evenly. On finer hair, I make sure to leave more hair in between the foil to create depth,” Ramirez says.
Keep up with your hair care at home.
Once you leave the salon, your at-home hair routine is essential to keeping your mane looking healthy and your color fresh and vibrant.
“Hair color is an investment and you need to protect it,” Ramirez explains. “I always say to wait a few days before washing your hair after a color appointment to seal in the color.”
When it’s time to wash your hair, Ramirez recommends using a shampoo and conditioner system like Redken Acidic Bonding Concentrate Shampoo and Conditioner. These formulas contain citric acid and a concentrated bonding complex to help strengthen and restore the look of damaged hair. Once you step out of the shower, complete your routine with the Redken Acidic Bonding Concentrate Leave-In Conditioner.
If you’ve ever gone blonde before, you know that washing your hair too often can quickly strip your color. That’s why Ramirez recommends adding a dry shampoo like Redken Deep Clean Dry Shampoo to your routine. This heavy-duty dry shampoo quickly refreshes your hair, allowing you to go up to four days without shampooing.
Interested in going blonde? Use our salon locator to book an appointment at a salon near you.