From the outside, it might seem as if blondes really have it all. Their beachy hair color and summer-inspired highlights seem totally enviable. However, there’s one pain point shared by almost all salon-created towheads: brassiness. Without a purple shampoo and conditioner, even the most beautiful honey will start to develop hints of orange within days. What’s a girl to do?
Indie hair brand IGK has you covered with the release of its Mixed Feelings Leave-In Blonde Toning Drops. The concentrated purple pigment drops mix with your normal styling products to instantly tone blonde, silver and violet hair, or brassy golden and yellow locks. The product is infused with prickly pear extract to soften and add shine. Whether your go-to formula is a curl gel or a volumizing mousse, you can add several drops of Mixed Feelings and ensure that styling your hair is also a win for your color. It isn’t just blondes who can benefit, either—silver and violet hair will also thank you for the toning benefits.
In 2018, most shoppers aren’t willing to spend money on a hair product that accomplishes just one end. That’s why we’re so intrigued by Mixed Feelings. The formula not only keeps your color looking icy but also provides UV and heat protection. You can keep your blonde on point and sit on the beach or create gorgeous waves with a curling iron. Instead of purchasing a specialty shampoo and conditioner when you go blonde, this formula enables you to tweak your routine while finishing up the products you love.
Interestingly, the launch is part of a larger trend we’ve seen that incorporates popular techniques from the makeup community. Just like you might add highlighter drops to customize your liquid foundation, you can finally approach your hair care routine the same way. As formulas continually improve, look to update your beauty shelf with products that meet all the basic requirements—heat protection, styling, and frizz control—but also protect and (in some cases) improve the look of your color-treated hair.
Wondering exactly how to go about turning your average shampoo or conditioner into a purple-hued fix for brass? IGK recommends pumping the desired amount of product into your palm and hand mixing it with 1 to 4 drops of Mixed Feelings. 1 to 2 drops will provide light toning, while 3 to 5 will have a deeper toning result. Be sure to wash your hands immediately after use to avoid the dreaded purple staining many blondes have come to resent. For extra intense results, you can add Mixed Feelings to you shampoo, conditioner, and styling product.
While it may seem tempting to do all your color tweaking at home, remember that no resource understands your color goals quite like a professional stylist. Before incorporating a product like Mixed Feelings into your daily routine, check in with your stylist to make sure you’re still on the right path to your goal color. He or she may even have a few professional-grade tricks to help you keep your hair as cool as possible.
Would you feel comfortable trying a customized at-home product like IGK’s Mixed Feelings Leave-In Blonde Toning Drops? Sound off in the comments below.