How To Use Clay Effect Styling Spray |

Haircare for Men

5 Styles, 1 Product: How To Transform Your Hair Using One Spray

24 January 2018
close up of man styling hair with comb

Emily Arata

Senior Editor,

As an employee of L’Oréal, Emily works with celebrity stylists to make finding the right cut, color, or style easier than ever before. She's previously written for Allure, Elite Daily, and First We Feast.

The modern man leads a busy life. Between long work hours and weekends spent with friends, there isn’t a lot of extra time for self care or grooming rituals. If you could have one hair product designed to work with every style, wouldn’t that speed up the time you spend getting ready?

Look no further than Baxter of California’s Clay Effect Style Spray, a strong hold product that imparts a clay-like, texture-rich finish for that gritty, lived-in natural look. In other words, Clay Effect makes every style look just a little bit more effortless and cool.

Need convincing? We’ve broken down five different ways to style hair using the Clay Effect Style Spray.

photo of barber styling hair

Beach Texture

Like the look of windswept hair but don’t have time splash around in the surf? Let Clay Effect help you out. Spritz the product in clean, dry hair for a surfer-esque mane.

For temporary added volume, flip your hair over before adding the product. Don’t be afraid to move your hair around while applying the product to achieve an even application.

photo of stylist blow drying mans hair

Pre-Blow Dry Styler

Nothing is more attractive than a man who knows his way around a hair dryer. After shampooing and conditioning your hair, apply Clay Effect for extra texture before breaking out the dryer.

One note: While Clay Effect is an incredible product, it’s not heat protectant. Hot styling tools can torch your strands over time, so make sure you’re layering on a product specifically dedicated to that cause.

photo of Baxter instagram story

Enhancing Any Texture

It’s a rare formula that can cater to all hair types equally. Whether you’re working with textured hair, loose waves, or something in between, Clay Effect is an excellent styling companion.

Say you’re spending the weekend at a succession of wedding events with half a dozen groomsmen. Just pass the bottle around the party because it’s bound to make each and every man’s hair look more lived-in.

photo of Baxter instagram story

Modern Curls

Men with ringlets are often forgotten by the beauty industry, but that’s no longer the case. For modern, mussed curls, start by spritzing Clay Effect into clean locks that are damp or wet.

Break out the hair dryer, using the diffuser attachment to dry curls without disturbing their curlicue shape. Again, make sure you’re always applying a dedicated product to protect from heat damage whenever you break out a hot styling tool.

photo of baxter instagram story

Pomade Partner

When professional hair stylists use product, it’s very rarely one single formula per style. That’s why it’s so important that Clay Effect plays well with pomades of all kinds. If you’re already a fan of the structure they impart, you’ll be happy to know that Clay Effect only enhances the look.

Whether you’re working with Baxter of California’s Hard Water Pomade or Cream Pomade, the combined effect is a true stunner.

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