Behind every great hair care brand are the professional stylists, colorists, and educators that support it—and Redken’s latest addition to their ever-growing team of ambassadors is one you need to know about. Redken just announced Philip Foresto, artist and owner of Salon III in New Orleans, Louisiana as it’s newest brand ambassador.
“It’s everything I’ve dreamed of and more, having the opportunity to work with incredible brands and now a company like Redken...I have used Shades EQ over the course of my entire career and couldn’t perform the work I do without it,” Foresto says. “I always say ‘You are only as good as your tools’ and that’s why I trust Redken...I can’t wait to see what my future holds with the Redken team.”
Not familiar with Foresto’s work? Read on for everything you need to know about the stylist, who boasts 260,000 followers on Instagram.
A native of Jacksonville, Florida, Foresto didn’t grow up dreaming of being a hairstylist. He left his hometown for New Orleans in 2009, where he met his now father-in-law, a hairstylist of over thirty years. He started his career sweeping floors and answering phones at his father-in-law’s salon. A short time after his introduction to the salon world, however, he knew he found his passion and made it his mission to succeed.
Foresto took his first client in 2012 and the rest, as they say, is history. These days, he’s the proud owner of Salon III in New Orleans, which opened its doors in 2017.
If you scroll through Foresto’s Instagram, you’ll see everything from gorgeous tousled waves, dimensional color, and demo videos. His specialty, however, is creative color. Partnered with Redken, he will share his unique formulas and techniques on social media, education events, and with the press.
Interested in having your hair done by Foresto? Book an appointment with him at www.vagaro.com/hairbypf/book-now. Follow Foresto on Instagram @philipforesto and follow Redken @redken to follow his work with the brand.
Interested in finding a stylist in your area? Use our salon locator to book an appointment at a salon near you.