From the beginning, Pureology understood that color-treated hair needs extra care. That’s why when the brand was established in California in 2001, it had one simple goal in mind: Develop the very best products to keep color-treated hair healthy, vibrant, and fresh. When it comes to developing hair products, Pureology is all about creating formulas with purity and good health in mind for all hair types.
With its ZeroSulfate® shampoos and 100 percent vegan formulas, the brand pioneered the “no nasties” movement—with their complete range of shampoo and conditioner systems and stylers all formulated without sulfates. Every single product developed by Pureology is also formulated with its exclusive AntiFade Complex®, which contains antioxidants and full spectrum UVA and UVB sunscreens to protect color vibrancy.
Aside from its innovative, sustainable formulas, Pureology also believes in developing products that make your hair care routine a bit easier. While every product is formulated with color-care benefits, they also target common hair care woes like dryness, frizz, lack of volume, damage, and more—so you never have to compromise your hair health or color.
In 2020 we don’t just want our products to work great—we also want them to smell luxurious. Each Pureology system contains a unique aromatherapy fragrance made specifically with consumers in mind. When you’re eyes are closed, and your hair is full of shampoo suds, you won’t be able to tell if you’re in your shower or at the spa.
From Jamie Wiley to Michelle Patton, some of the top artists in the industry back Pureology products for their color-treating benefits. We even got the scoop on some of Wiley’s favorite products from the brand.
Whether at home or in the salon, you’ll want to get your hands on some of Pureology’s best-selling products. From their Hydrate range to their Style + Protect stylers, you’re bound to find a product that’s the perfect match for you. Want more? Shop all Pureology here on Hair.com