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  6. This Year’s Best New Blonde Shade Is Saint Tropez Blonde

This Year’s Best New Blonde Shade Is Saint Tropez Blonde

photo of woman with Saint Tropez blonde hair

When it’s time to make a  hair color change, we always have blonde on the brain. Blonde hair brightens your complexion, adds dimension, and no shade is exactly the same (which is why stylists have called it one of the most versatile hair colors in the world!). While 2019 has already blessed us with gorgeous color trends like sand hair color and honey, we’ve discovered a new blonde shade that’s making its way into salons this year: Saint Tropez blonde. If you want to channel beach hair vibes all year round, this light and bright blonde (dubbed by Cutler Salon colorist Sara Christine Scholtus) might be perfect for you. 

Interested in Saint Tropez blonde? We sat down Scholtus to learn all about how you can try the shade for yourself. Whether you’re starting with dark brown hair or ash blonde strands, here’s everything you need to know. 

What is Saint Tropez blonde hair? 

Picture Saint Tropez blonde hair as the natural-looking, sunkissed strands you get after a few days spent soaking in the sun at the beachside town. This creamy combination of cool and warm-toned shades is perfect for any blonde looking to add depth, dimension, and brightness to their look. 

“What I love about Saint Tropez blonde is that it reminds you of the beach and just having fresh, beachy highlights and a lived-in look,” Scholtus says. 

Wondering how Scholtus achieves Saint Tropez blonde? Beginning with a blonde base color, Scholtus paints foil highlights throughout the hair, mainly focusing on the strands framing the face. It’s important to note that your colorist will need to use bleach to achieve Saint Tropez blonde, but they can work with you to improve the look and feel of your strands before you leave the salon. 

How do you maintain Saint Tropez blonde hair?

Like a getaway to the French Rivieria town it’s named after, maintaining Saint Tropez blonde can be pretty laidback—for natural blondes, that is. If you’re a natural brunette, however, expect to hit the salon more frequently for touch-ups. 

“Technically, with highlights, you should come back every eight to 12 weeks, but I always tell clients that it depends on when they’re ready,” Scholtus says. 

To keep brassiness at bay between salon appointments, Scholtus also recommends investing in a purple shampoo and conditioner system like Redken’s Color Extend Blondage line. This toning and strengthening system will help keep your blonde brighter and healthier. 

If your hue is starting to dull but you’re not quite ready for a full-on touch-up, Scholtus suggests opting for an in-salon hair gloss

“Glossing is important with any color service...It’s also nice because it doesn’t go into the hair cuticle,” Scholtus explains. “It sits on top so it’s just depositing tone whether that’s just for shine, getting rid of brassiness, or adding tones that you want. I think it’s nice for giving a client a personalized color.”

Scholtus uses Redken Shades EQ Level 10, the brand’s highest level of toner for bright blonde hair, to tone and add shine to Saint Tropez blonde. 

“What’s unique about Level 10 is that it adds shine, it doesn’t dim down the blonde too much, and it removes brassiness,” Scholtus explains. There’s one Shades EQ 10 formula that gives you an icy look and one that’s a little creamier...They’re good for any level of blonde, and you can personalize it.”

Who does Saint Tropez blonde hair work best for?

As with so many shades of blonde, Saint Tropez blonde isn’t a one-size-fits-all hair color. According to Scholtus, the color can work for anyone with a bit of customization. 

“You can definitely personalize the look for somebody depending if they have curly hair or straight hair, the tone of their skin, etc,” Scholtus says.  

Sold on making Saint Tropez blonde your next color change? Use the hashtag #HairDotCom to share your look with us! 

Interested in trying Saint Tropez blonde hair? Use our salon locator to book an appointment at a salon near you. 

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