Pureology

Hydrate Soft Softening Treatment Mask

A nourishing treatment mask that softens and hydrates dry, color-treated hair.
Hydrate Soft Softening Treatment Mask is rated 4.7 out of 5 by 155.
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Pureology Hydrate Soft Softening Treatment Mask - A nourishing treatment mask that softens and hydr ... Read more

Hydrate Soft Softening Treatment Mask
Pureology

Hydrate Soft Softening Treatment Mask

A nourishing treatment mask that softens and hydrates dry, color-treated hair.

In Stock
ships in 1-2 business days
or 4 installments of $9.50 by Afterpay Learn more
If your color-treated strands are craving softness and hydration, treat them to a hair mask like Pureology Hydrate Soft Softening Treatment. This sulfate and paraben-free formula is made with nourishing ingredients like shea butter and almond oil to nourish and soften dry, color-treated hair instantly. The brand’s Antifade Complex® works to keep salon color shiny and vibrant.
Apply a quarter-sized amount to shampooed hair, focusing on the midlengths and ends. Gently massage through hair. Wait 5 minutes. Rinse. For best results, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.

Star Ingredients

• Shea Butter , known to soften hair

• Almond Oil , known to nourish hair

• Antifade Complex , a patented ingredient to protect color vibrancy and ensure lasting color payoff with Sunflower Seed , a UV Filter , and Vitamin E to fight color-depleting environmental effects while ensuring lasting shine

Free From

No Sulfates , No Parabens , No Mineral Oil , No Animal Products or by-products , Products not tested on animals

Ingredient List

AQUA / WATER / EAU , CETEARYL ALCOHOL , , , BEHENTRIMONIUM CHLORIDE , AMODIMETHICONE , CETRIMONIUM CHLORIDE , , , ISOPROPYL ALCOHOL , PRUNUS AMYGDALUS DULCIS OIL / SWEET ALMOND OIL , , BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER , , , DILAURYL THIODIPROPIONATE , HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT , , BENZOPHENONE-4 , , CARAMEL , CITRIC ACID

Rated 5 out of 5 by from Hydrate soft softening treatment Love this product! Smells incredible, makes your hair shine and feels soft . My color treated hair looks healthy and full of life, moves with the wind! Will definitely recommend and purchase in the future. Please never discontinue this. [This review was collected as part of a promotion.]
Date published: 2020-11-24
Rated 5 out of 5 by from Hydrate softening treatment I’ve only used this product once, but my hair felt soft and looked shiny after washing.
Date published: 2020-11-19
Rated 5 out of 5 by from Hairtastic This was a set I used shampoo, conditioner and this softening treatment compared to others for me it was the best. They don't have to change a thing . I loved the look of the bottles that would be something they could play around with a different design but definitely not needed. I no longer have dry brittle hair it is amazingly silky smooth.
Date published: 2020-10-30
Rated 5 out of 5 by from Amazing softness! I am seriously SO in love with this product! I have never used a product that made my hair as soft, shiny, and strong as the Pureology Hydrate Soft Softening Treatment! It is perfect for my fine hair and doesnt weigh my hair down at all. I will probably continue to purchase this product for the rest of my life!
Date published: 2020-10-28
Rated 5 out of 5 by from Great Hydration I bought this about two months ago and it’s fascinating the shine and softness of my recently colored hair. I will definitely keep this in my TOP 5 HAIR CARE!
Date published: 2020-10-03
Rated 5 out of 5 by from My hair couldn’t be softer! I’ve colored my hair for over 20 years so I accepted I would always have dry hair. But, after trying the Soft Softening Treatment my hair is insanely soft!! It feels amazing! I recommend this product to all my friends!
Date published: 2020-09-22
Rated 5 out of 5 by from amazing treatment. I started using this along with the pureology smooth perfection shampoo and it works wonders for my dry hair. I have extremely long dry hair and after this I havent been fighting my hair to stay untangled. Sometimes I even put it in my daughters hair and it makes it so soft!
Date published: 2020-09-12
Rated 5 out of 5 by from Obsessed My favorite product in the Pureology hydrate line. This conditioner is amazing and has changed the texture of my hair dramatically from dry amd brittle to soft and manageable. Again, the only con to this line is the mismatched scents in each product, however, this scent plays well with the other products. I leave this on for about 3 to 5 minutes before rinsing it out. I no longer have to use leave in conditioners or detangling spray. My hair has never looked healthier. [This review was collected as part of a promotion.]
Date published: 2020-09-04
Rated 5 out of 5 by from Opinion after first time use When your hair is colored after multiple washes your hair can feel or become dry and brittle. I can honestly say after using the treatment my hair felt moisturized after rinsing out the treatment. Very pleased with the results. Will continue to use! [This review was collected as part of a promotion.]
Date published: 2020-09-03
Rated 5 out of 5 by from I received this product as a gift from Influenster Voxbox to try and to write my honest opinion about it. I have curly-thin, dry and colored treated hair. As much as I liked the shampoo, I also liked this hair treatment, it makes my hair feels soft and healthy. At first I didnt read the directions and applied it after conditioning, I highly recommend you to follow the directions for this line, it makes a huge difference and I believe you will see good improvement after that. I wish they had a leave-in conditioner just like this product, that was suitable for curly hair, Id enjoy that too. Thanks for sending me this products, Id highly recommend that to my friends. [This review was collected as part of a promotion.]
Date published: 2020-09-02
Rated 5 out of 5 by from Amazing hair softener makes my hair soft for days The Pureology hydrate soft softening treatment is amazing. I use it 2 times a week. Kris my hair feeling really soft. Feels hydrated for days. Smells good. Good for any hair type. I have colored hair so normally it feels dried out. But not since I've been using this. It's 100% vegan. It's light weight. It has shea butter and sweet almond oil. So it kicks in moisture. Pureology Hydrate Soft Softening Treatment [This review was collected as part of a promotion.]
Date published: 2020-08-28
Rated 4 out of 5 by from Immediate results This treatment was a great compliment to the Nanoworks Gold Shampoo. I used it once a week and could tell a difference as soon as I rinsed it out. My hair was noticeably softer and my natural curls reacted well. I think this would make a great addition to anyones weekly hair routine. [This review was collected as part of a promotion.]
Date published: 2020-08-20
Rated 5 out of 5 by from If I could give this more stars I would!! Colored hair, blonde, any type of hair (save my supee curly gals lol) would LOVE this treatment. I used this product to wash my friend's straight hair, my wigs of all variety, and even after bleaching another friend's hair. It like makes all damage disappear, leaving silky tresses behind. and it smells This was my favorite part of the voxbox!! [This review was collected as part of a promotion.]
Date published: 2020-08-19
Rated 3 out of 5 by from Review I honestly did not care for this or this brand. I never saw any changes and I didnt like the smell or the feel. [This review was collected as part of a promotion.]
Date published: 2020-08-18
Rated 5 out of 5 by from A Gift Sent from the Gods! I cannot emphasis enough how much Pureology has changed my life and my hair! This is one of the several products I use by them and it has revitalized and restored my damaged hair into soft, luscious locks! You would be a fool not to get use these products!
Date published: 2020-08-18
Rated 5 out of 5 by from This worked very well on my dry, brittle hair. I would recommend this to anyone who is struggling with dry hair [This review was collected as part of a promotion.]
Date published: 2020-08-17
Rated 5 out of 5 by from Nice and soft! This worked well to help manage the frizzy hair I have since I have such fine hair its a nightmare combing through after washing. This helped a lot. [This review was collected as part of a promotion.]
Date published: 2020-08-14
Rated 2 out of 5 by from I wanted to love this... I wanted to love this. I liked the way it made my hair feel, but it had WAY too much fragrance! It took 3 washes to remove. [This review was collected as part of a promotion.]
Date published: 2020-08-08
Rated 5 out of 5 by from The Best Treatment I wanna start off by saying I love the smell of this. Its not too strong but not too soft. Love how I put a little bit and makes my hair super soft. It made my hair smooth and silky and looking healthy. I do recommend. I received these products complimentary from Influenster for testing purposes. Pureology Hydrate Soft Softening Treatment [This review was collected as part of a promotion.]
Date published: 2020-08-07
Rated 5 out of 5 by from Refreshed hair I used this with both the shampoo and conditioner. I have very thin color treated hair. It really helped to build up the moisture in my hair. I have used many other products and I feel like this one did the best job. [This review was collected as part of a promotion.]
Date published: 2020-08-07
Rated 5 out of 5 by from great for repairing This conditioning treatment doesnt weigh your hair down which is nice. A little goes a long way. Smells great. Can notice an improvement in your hair in one time of using it. I use it every other time I wash my hair. [This review was collected as part of a promotion.]
Date published: 2020-08-07
Rated 2 out of 5 by from just ok For reference I have long, thick, highlighted hair which is in fairly good condition. I found the treatment to be ok. It gave a nice smoothing effect and my hair felt soft, but it felt a little weighed down. I think there are better options out there that are more efficacious and less expensive. [This review was collected as part of a promotion.]
Date published: 2020-08-06
Rated 5 out of 5 by from Impressed This hair treatment easily became one of my favorites! I personally put a tiny amount in my hair after every wash (before styling). I can see and feel a huge difference in my hair. What was once very dry hair is now full of life (as cliche as that sounds)!It has done wonders for my roommate too. He has very brittle hair from dying it so often, now he uses this treatment a few times a week and the results are stunning! Super soft hair, growth progress, and the products smell amazing! [This review was collected as part of a promotion.]
Date published: 2020-08-01
Rated 4 out of 5 by from Best for very dry hair I have to be more careful with this treatment. Use too much and it makes my hair greasy. Definitely works for moisturizing and softening, but its a little too heavy for me even when my hairs on the drier side. [This review was collected as part of a promotion.]
Date published: 2020-07-31
Rated 5 out of 5 by from Great Hair Mask! I loved this conditioning treatment! I have super dry ends (I definitely need a haircut) and this made my hair feel amazingly soft and hydrated! Its color safe, which is something I always look for and I definitely recommend! [This review was collected as part of a promotion.]
Date published: 2020-07-30
Rated 5 out of 5 by from Yummy soft hair. I absolutely love the way my hair feels after applying this cream! It's rich and my hair can feel it and it gives hydration and a nice, healthy shine! I also love the smell but pureology Products have always smelled very lovely to me and I really my the hydrate hydrawhip! It was my Fave!! But this is lovely and I feel luxurious putting such a treat into my healthy, happy hair!!
Date published: 2020-07-30
Rated 5 out of 5 by from yum!!! The smell is amazing, I have never used anything that could restore my extensions and this did the trick!! I get compliments on the scent all the time. [This review was collected as part of a promotion.]
Date published: 2020-07-29
Rated 5 out of 5 by from loved I used this product once a week for two months. My hair feels so soft after I use it. You only need to use a quarter size or two of the product at a Tome so it lasts. My hair felt healthy and soft after use. [This review was collected as part of a promotion.]
Date published: 2020-07-29
Rated 5 out of 5 by from love this I loved this treatment! I use it once a week or sometimes less because I only wash my hair twice a week. But if I had any tangles or breakage it would go away. Leaves my hair feeling so soft and manageable [This review was collected as part of a promotion.]
Date published: 2020-07-29
Rated 5 out of 5 by from The Holy Grail I love love LOVED this product and I cant wait to stock up on it. My hair was getting fair dry and brittle as I was in desperate need of a hair cut and this product breathed enough life back into my hair until I was able to get to the salon. It smelled amazing, was easy to use, and was a large size so you get a lot of product. I used this in place of conditioner a few times and was shocked at the results. [This review was collected as part of a promotion.]
Date published: 2020-07-28
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