Pureology

Hydrate Shampoo

A deeply hydrating, color-preserving shampoo for normal to thick dry, color-treated hair.
Hydrate Shampoo is rated 4.5 out of 5 by 196.
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If you struggle with dry, color-treated hair, consider this hydrating shampoo your new Holy Grail. C ... Read more

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Hydrate Shampoo
Pureology

Hydrate Shampoo

A deeply hydrating, color-preserving shampoo for normal to thick dry, color-treated hair.

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Available for orders between $35 - $1000 with Afterpay Learn more
If you struggle with dry, color-treated hair, consider this hydrating shampoo your new Holy Grail. Containing ingredients like jojoba, green tea, and sage, this shampoo kicks off your hair care routine with intense moisture while Pureology's exclusive AntiFade Complex® protects color vibrancy. Not to mention: it's formulated with an aromatherapy blend of Lavendar, Bergamot, and Patchouli—so your mane will look, feel, and smell great.
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. Follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray for best results.

Key Ingredients

• Jojoba , known to moisturize hair

• Green Tea , known to promote healthy scalp

• Sage , known to stimulate healthy hair follicle

•Antifade Complex , a patented ingredient to protect color vibrancy and ensure lasting color payoff with Sunflower Seed , a UV Filter , and Vitamin E to fight color-depleting environmental effects while ensuring lasting shine

Free From

No Sulfates , No Parabens , No Mineral Oil , No Animal Products or by-products , Products not tested on animals

Ingredient List

AQUA / WATER / EAU , SODIUM COCOYL ISETHIONATE , DISODIUM LAURETH , SULFOSUCCINATE , SODIUM LAURYL SULFOACETATE , SODIUM LAUROYL , SARCOSINAT , , COCAMIDOPROPYL BETAINE , GLYCERETH-26 , DECYL GLUCOSIDE , COCONUT ACID , , SODIUM ISETHIONATE , , , PPG-5-CETETH-20 , DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER , , POLYQUATERNIUM-7 , AMODIMETHICONE , COCO-BETAINE , POLYQUATERNIUM-10 , , PEG-55 PROPYLENE GLYCOL OLEATE , , CARBOMER , C11-15 PARETH-7 , BENZOIC ACID , LAURETH-9 , , , , , , , TRIDECETH-12 , , SODIUM BENZOATE , HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT , MAGNESIUM NITRATE , C12-13 PARETH-23 , C12-13 PARETH-3 , BENZOPHENONE-4 , TETRASODIUM EDTA , , HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN , WHEAT AMINO ACIDS , HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL , CI 60730 / EXT. VIOLET 2 , METHYLCHLOROISOTHIAZOLINONE , , SORBIC ACID , MAGNESIUM CHLORIDE , METHYLISOTHIAZOLINONE , POTASSIUM SORBATE , DISODIUM EDTA , HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL , , CAMELLIA SINENSIS LEAF EXTRACT , ROSA CENTIFOLIA FLOWER EXTRACT , ALOE BARBADENSIS LEAF EXTRACT

TotalBeauty.com's 2016 Total Beauty Awards: Hydrate Shampoo won Reader's Choice Honorable Mention Shampoo for Color-Treated Hair
Rated 5 out of 5 by from Love the Hydrate line!!! Really hydrates and nourishes hair, pairs great with hydrate conditioner!
Date published: 2020-12-31
Rated 5 out of 5 by from Manageable hair This shampoo seems to keep my hair clean longer. It also seems to stay in place longer.
Date published: 2020-12-21
Rated 5 out of 5 by from Only shampoo for me Lathers well, hair is moisturized and clean, smells minty ❤️
Date published: 2020-12-19
Rated 5 out of 5 by from Salon quality shampoo at home I get to treat myself at home with salon quality shampoo. This shampoo instantly lathers, rich and smooth. Love the smell. Worth the price.
Date published: 2020-12-02
Rated 5 out of 5 by from #1 Permanent Shortlist Hair Product [This review was collected as part of a promotion.] Pureology Hydrate is the only shampoo that manages my thick, straight hair. Pureology Hydrate Shampoo is a permanent solution to "bad hair days". BH days simply do not exist using this shampoo. Don't ever change Pureloogy, thanks for sticking around for so long. I love you!
Date published: 2020-11-19
Rated 4 out of 5 by from Great shampoo, even if it fades my color I have fantasy colored hair, which as you know takes a lot of upkeep, root touch ups every two weeks. Purple seems to be the most daunting of most the colors. I needed to get my hair healthy again, while still maintaining the vibrant purple. I want to give this shampoo five stars because I really like it, except that it pulls a lot of color out of my hair. I'm not sure how a shampoo that's supposed to be safe for colored hair and sulfate free can pull out so much color? Nonetheless, I would still recommend Pureology. I only use about a quarter size so this will last me for quite sometime, but it's absolutely worth the price.
Date published: 2020-11-10
Rated 5 out of 5 by from Best shampoo ever I’ve been using Pureology Shampoos and Conditioners for years. It’s the best on the market above anything else.
Date published: 2020-11-09
Rated 5 out of 5 by from Love this shampoo My hair feels great after using this "hydrate" shampoo and conditioner, and I love the scent, too.
Date published: 2020-11-05
Rated 3 out of 5 by from A bit heavy for fine hair I used Hydrate shampoo and conditioner years ago and loved them, especially the scent. The product is still lovely, but the formula feels heavier. I have very fine hair and found the sample for volumizing much better for my needs.
Date published: 2020-11-04
Rated 5 out of 5 by from Great Products!! I like the product. My hair is all natural, salt and pepper. I’m curious why all of your hair products are listed as for color treated hair?
Date published: 2020-11-03
Rated 5 out of 5 by from I no longer dread shampooing my hair! [This review was collected as part of a promotion.] Lathers so much better than other sulfate free products! Rinses out easily and thoroughly!
Date published: 2020-11-01
Rated 5 out of 5 by from Great Shampoo I use this even though I have never dyed my hair. I have dry hair and this shampoo is the best for keeping the moisture in my hair. I have tried other products and come back to this!
Date published: 2020-10-27
Rated 5 out of 5 by from Great Product [This review was collected as part of a promotion.] Bought this shampoo in a local store and really loved the way it made my hair feel after washing and conditioning with the Hydrate Shampoo and Conditioner. Before I was even done with the store bought I came to the website to buy the large bottles so I have. This makes my hair feel much fuller and soft. I have been dyeing my hair for many years and it no longer looks so dry. Thank you
Date published: 2020-10-26
Rated 4 out of 5 by from Hair looks great but smell is horrible!! This shampoo is fabulous, except for one thing - the smell! I agree with the other reviewers that have said the patchouli scent has become overpowering. My family says my hair smells like soil! I’m trying to put up with it because my hair looks great. But yuck yuck yuck on the smell.
Date published: 2020-10-23
Rated 5 out of 5 by from Love it! I have been using this the past couple of months and love it. It has helped my damaged hair so much definitely recommend can't wait to try more products!
Date published: 2020-10-14
Rated 5 out of 5 by from This product was fantastic!!!! I was looking for something to moisturize my dry, color treated, natural hair -- after many shampoos and conditioners just didn't work. Saw an ad in an African American magazine for the product and decided to try it. Pureology left my hair in the best shape in years. Shiny, bouncy, moisturized -- zero dryness. I don't know what these reviewers are complaining about with the smell. Smells good, works awesome, no complaints. This shampoo and conditioner is the real deal. One wash restored my luster and shine and that is hard to do normally--finally! Try it and you will see.
Date published: 2020-09-14
Rated 4 out of 5 by from Super greasy scalp I really loved this product because of how moisturized and soft my hair became but after a month of using my I noticed my scalp get progressively greasier. I used to shower every other day but now I have to shower every morning just to avoid looking like my hair is wet. I have thin dark hair already so the overproduction of grease really looks awful. I definitely recommend this for dry scalps and hair but stay away if you have hair like mine.
Date published: 2020-08-24
Rated 4 out of 5 by from Excellent results - bad smell I've been a loyal Pureology Hydrate user for years as I have fine, highlighted hair. The Hydrate restores volume and shine and makes hair healthier overall. With my most recent bottle though, I found the patchouli overwhelming. I know smell is a personal preference, but the patchouli just overwhelms the rosemary and bergamot - and ultimately doesn't smell fresh and clean.
Date published: 2020-07-27
Rated 5 out of 5 by from Loved product but cannot use I used this product for a few years as it was recommended by my hair stylist. I loved the way it made my hair feel. However my scalp started itching and I got rashy areas on my face near the hairline. Turns out I am extremely allergic to Methylisothiazolinone which is in the shampoo. Hence I can no longer use the shampoo until the company stops adding that chemical. The chemical is not in the conditioner so I am still able to use it. The products are not inexpensive, but they last a long time as a little bit goes a long way.
Date published: 2020-06-23
Rated 5 out of 5 by from My go to shampoo The only shampoo I love. Worked miracles for my hair. Have been using this for a couple years and I refuse to put anything else in my hair. The smell is mesmerizing and I’m addicted to the smell. It really provides good stress relief and makes my showers more therapeutic. My hair is frizzy and dry, and a little goes a long way with these shampoos and conditioners. My hair is silky smooth and soft + manageable. I would be heartbroken if they were to change or discontinue the formula.
Date published: 2020-05-27
Rated 4 out of 5 by from I don’t know lol? Sooo WOW. My scalp feels so refreshed !!! I’m a bit concerned though... I didn’t know that there were different types of hydrate and so I think I got the wrong one. I have fine straight hair but it’s bleached blonde and super dry. Would this do me wrong? I unfortunately can’t and don’t want to return it. I’m confused :( but it feels great !!!
Date published: 2020-04-23
Rated 5 out of 5 by from Seen results of 1 use [This review was collected as part of a promotion.] It worked so well in my wavy hair in just one use. I have very thick& wavy hair which make it necessary to wash my hair daily or every other day. My hair is dry and colored with split ends and it always really needs good Shampoo& Conditioner. Pureolgy Shampoo/Cond is a great product that required just small size amount in your hand. The shampoo lathered up while I rubbed it through my hair&scalp. Thankful I had only a sample of the product and it didn't require a lot. The conditioner worked through my hair easily. Was told to work you Cond from bottom,and it will work it's way through. Left it in for about 5 minutes or so. I towel dried my hair. Using Shampooing and Condition, it got it so soft. Even getting the tangles out. My hair was so healthy and shiny. Definitely a product I recommend to someone with colored or damage hair.
Date published: 2019-10-16
Rated 1 out of 5 by from Full of chemicals Not wanted in our water I purchased this without reading all the ingredients. I think this company can make good products without all these chemicals that just end up in the water. Our children deserve better from us adults. We need truly clean water and stop buying products like this. Pureology really needs to be pure.
Date published: 2019-03-24
Rated 5 out of 5 by from ABSOLUTELY LOVE ALL THE PUREOLOGY HYDRATE PRODUCTS [This review was collected as part of a promotion.] I have wavy extremely thick & frizzy hair. I have been told by multiple hair dressers I have the hair texture of a person with extremely curly hair. I also have sensitive skin and psoriasis skin disorder which not only affects my skin but also my scalp. I get blonde highlights every 6 weeks which can dry my hair out and make it extremely frizzy & dry my already dry scalp out leaving dandruff. I am a mother of 4 small children and I work full time. I do not have time to spend on my hair every morning and I work in a medical business professional setting were I take patients. I have tried Redkin products as well as several other salon products attempting to find the right products for my hair and skin. My hair stylist uses only pureology products in my hair and I asked her how every time I see her my hair is the best it has ever felt, looked. I asked her what she uses & what can I use that will hold my hair color since my hair grows faster than average & my hair does not like to hold any color for long. She said she strictly uses Pureology Hydrate shampoo & conditioner on me specifically & the leave in conditioner as well as other products from pureology line. My hair knots in the back of my head just by walking sometimes making it extremely difficult to maintain. From that day 3 years ago I strictly only use Pureology products on myself & my children. My hair holds color (I can go 8 -10 weeks if I have to before getting my hair colored) I have done this a few times because of my hectic schedule with kids & work. I get compliments all the time on how healthy & shiny and my hair color looks. The products make it easy to brush my hair and avoid tangled knots. When patients & coworkers compliment my hair & ask what I do to my hair I tell them it's all because of Pureology & my hair stylist. My 3 daughters all have very long hair & all 3 have different hair colors and textures, every where we go compliments on how beautiful their hair is and they ask me how I do it especially with 4 kids. I use pureology on my son who is almost 2 with very thick hair. I will only ever use Pureology products & Hydrate line. I apologize for such a long review but I absolutely love Pureology. Please do not discontinue your Hydrate line! Or change anything with your Hydrate line and leave in conditioner spray. Below I attached two photos of my 6 year old daughters hair the one on the right I took before I used Hydrate shampoo & conditioner & leave in conditioner spray for the first time. The picture on the left is after using Pureology products! Thank you Pureology for changing my life!
Date published: 2019-02-24
Rated 4 out of 5 by from Love it But HATE THE SCENT I love how the formula works for my naturally curly dry hair. However the scent is so strong & overpowering it’s sad. The smell is so strong that I have to use other products so that I don’t like rosemary, sage & patchouli! Those are ALL strong scents. Since this is the only shampoo working well for most I wish it smelled more mild and female friendly.
Date published: 2019-02-21
Rated 5 out of 5 by from I would defintly buy this again! [This review was collected as part of a promotion.] I recently tried a sample of Hydrate Shampoo, and I would recommend it to anyone looking to find a shampoo that enriches their hair. I had never seen this product before, but will definitely be buying it in the future. The Hydrate Shampoo had a great texture (wasn't thin and watery like some), it had an amazing smell (which I prefer in any shampoo I use), and it left my hair feeling perfect! A lot of times products can dry out my hair, and this did the exact opposite, it left my hair feeling clean, healthy, and hydrated.
Date published: 2019-02-20
Rated 5 out of 5 by from THE BEST PRODUCT I HAVE EVER FOUND [This review was collected as part of a promotion.] I have extremely dry course hair. I found this to be THE BEST product I HAVE EVER USED! It is priciest, but it last a long time. The better the product. The less you have to use. I do wish it was a little cheaper.
Date published: 2019-02-12
Rated 5 out of 5 by from Love It!! [This review was collected as part of a promotion.] The Pureology Hydrate Shampoo was amazing! I have color treated hair which tends to be dry. This shampoo not only smells great but hydrated my hair. The smell is a nice floral lavender scent. Out of the many shampoos that I tried, specifically for my color treated hair, nothing beats this one. I would highly recommend
Date published: 2019-02-01
Rated 5 out of 5 by from I would buy this product again and again [This review was collected as part of a promotion.] I have been using the hydrate shampoo pureology for about 2 months and I can feel the difference between before and after I have used. My hair feels more hydrate and healthy and feel prettier too
Date published: 2019-01-31
Rated 5 out of 5 by from Great shampoo! [This review was collected as part of a promotion.] The hydrate shampoo truly made my hair feel healthy! It was soft, smoothe, and smelled amazing after using! I would recommend this!
Date published: 2019-01-30
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