Pureology

Hydrate Moisturizing Shampoo

A moisturizing, sulfate-free shampoo for medium to thick dry, color-treated hair.
Hydrate Moisturizing Shampoo is rated 4.5 out of 5 by 173.
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Pureology Hydrate Shampoo is so moisturizing and gentle, people with color-treated hair, dry hair or ... Read more

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Hydrate Moisturizing Shampoo
Pureology

Hydrate Moisturizing Shampoo

A moisturizing, sulfate-free shampoo for medium to thick dry, color-treated hair.

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Pureology Hydrate Shampoo is so moisturizing and gentle, people with color-treated hair, dry hair or both will have a hard time not obsessing over this. This sulfate-free shampoo creates a rich lather but won’t strip strands of color or moisture, so your new hue can stick around for longer. It also replenishes strands like no other, so running your fingers through your hair is extra satisfying. And it’s particularly great for those with medium-thick dry hair. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and Pureology's exclusive AntiFade Complex® protects color vibrancy. Other perks: a signature aromatherapy blend of ylang ylang, bergamot and patchouli. Made with 95% Post Consumer Recycled (PCR) packaging.

How to Use
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.

Star Ingredients
Hydrating Micro-Emulsion Technology, Hydrating Jojoba, Green Tea & Sage, Strengthening and Repairing Soy, Oat & Wheat, AntiFade Complex

 

Free From
Sulfate-FreeParaben-freeVegan

Mineral Oil-Free

Dye Free

 

Ingredients List
AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

TotalBeauty.com's 2016 Total Beauty Awards: Hydrate Shampoo won Reader's Choice Honorable Mention Shampoo for Color-Treated Hair
Rated 5 out of 5 by from ABSOLUTELY LOVE ALL THE PUREOLOGY HYDRATE PRODUCTS I have wavy extremely thick & frizzy hair. I have been told by multiple hair dressers I have the hair texture of a person with extremely curly hair. I also have sensitive skin and psoriasis skin disorder which not only affects my skin but also my scalp. I get blonde highlights every 6 weeks which can dry my hair out and make it extremely frizzy & dry my already dry scalp out leaving dandruff. I am a mother of 4 small children and I work full time. I do not have time to spend on my hair every morning and I work in a medical business professional setting were I take patients. I have tried Redkin products as well as several other salon products attempting to find the right products for my hair and skin. My hair stylist uses only pureology products in my hair and I asked her how every time I see her my hair is the best it has ever felt, looked. I asked her what she uses & what can I use that will hold my hair color since my hair grows faster than average & my hair does not like to hold any color for long. She said she strictly uses Pureology Hydrate shampoo & conditioner on me specifically & the leave in conditioner as well as other products from pureology line. My hair knots in the back of my head just by walking sometimes making it extremely difficult to maintain. From that day 3 years ago I strictly only use Pureology products on myself & my children. My hair holds color (I can go 8 -10 weeks if I have to before getting my hair colored) I have done this a few times because of my hectic schedule with kids & work. I get compliments all the time on how healthy & shiny and my hair color looks. The products make it easy to brush my hair and avoid tangled knots. When patients & coworkers compliment my hair & ask what I do to my hair I tell them it's all because of Pureology & my hair stylist. My 3 daughters all have very long hair & all 3 have different hair colors and textures, every where we go compliments on how beautiful their hair is and they ask me how I do it especially with 4 kids. I use pureology on my son who is almost 2 with very thick hair. I will only ever use Pureology products & Hydrate line. I apologize for such a long review but I absolutely love Pureology. Please do not discontinue your Hydrate line! Or change anything with your Hydrate line and leave in conditioner spray. Below I attached two photos of my 6 year old daughters hair the one on the right I took before I used Hydrate shampoo & conditioner & leave in conditioner spray for the first time. The picture on the left is after using Pureology products! Thank you Pureology for changing my life! [This review was collected as part of a promotion.]
Date published: 2019-02-24
Rated 4 out of 5 by from Love it But HATE THE SCENT I love how the formula works for my naturally curly dry hair. However the scent is so strong & overpowering it’s sad. The smell is so strong that I have to use other products so that I don’t like rosemary, sage & patchouli! Those are ALL strong scents. Since this is the only shampoo working well for most I wish it smelled more mild and female friendly.
Date published: 2019-02-21
Rated 5 out of 5 by from I would defintly buy this again! I recently tried a sample of Hydrate Shampoo, and I would recommend it to anyone looking to find a shampoo that enriches their hair. I had never seen this product before, but will definitely be buying it in the future. The Hydrate Shampoo had a great texture (wasn't thin and watery like some), it had an amazing smell (which I prefer in any shampoo I use), and it left my hair feeling perfect! A lot of times products can dry out my hair, and this did the exact opposite, it left my hair feeling clean, healthy, and hydrated. [This review was collected as part of a promotion.]
Date published: 2019-02-20
Rated 5 out of 5 by from THE BEST PRODUCT I HAVE EVER FOUND I have extremely dry course hair. I found this to be THE BEST product I HAVE EVER USED! It is priciest, but it last a long time. The better the product. The less you have to use. I do wish it was a little cheaper. [This review was collected as part of a promotion.]
Date published: 2019-02-12
Rated 5 out of 5 by from Love It!! The Pureology Hydrate Shampoo was amazing! I have color treated hair which tends to be dry. This shampoo not only smells great but hydrated my hair. The smell is a nice floral lavender scent. Out of the many shampoos that I tried, specifically for my color treated hair, nothing beats this one. I would highly recommend [This review was collected as part of a promotion.]
Date published: 2019-02-01
Rated 5 out of 5 by from I would buy this product again and again I have been using the hydrate shampoo pureology for about 2 months and I can feel the difference between before and after I have used. My hair feels more hydrate and healthy and feel prettier too [This review was collected as part of a promotion.]
Date published: 2019-01-31
Rated 5 out of 5 by from Great shampoo! The hydrate shampoo truly made my hair feel healthy! It was soft, smoothe, and smelled amazing after using! I would recommend this! [This review was collected as part of a promotion.]
Date published: 2019-01-30
Rated 5 out of 5 by from My new brand of shampoo I was pleasantly surprised when I opened the package to see a beautiful purple opal like color and the scent was so nice. Great lather and perfect clean. You don't need much of the product for awesome results. [This review was collected as part of a promotion.]
Date published: 2019-01-30
Rated 2 out of 5 by from Made my hair frizzy and dull I have thick, curly Middle Eastern hair so it tends to get dry and I'm all about the oil masks. I also color my hair and I thought Pureology would be great since it's color-safe and it has a line for every hair goal. I initially tried Strength Cure because my hair is dry and brittle but that didn't do anything and it made my hair color dull. My hair actually felt more dry. The Hydrate line only made my hair extra frizzy and tangled. It was very difficult to comb through and and manage and I spent over $100 on this line alone. The only good thing is the conditioner comes on smoothly, but it has an extremely strong menthol-like smell. I'm generally not sensitive to these things but this one was strong. I tried their hair beautifier spray too, not worth it. It weighed my hair down and is no better than an oil. I tried to return it and their customer service kept sending me automated emails. They also make you pay for shipping, which would come down to how much I paid for it, essentially. They didn't seem interested in hearing what damage it did to my hair so I'm going to pass on future purchases.
Date published: 2019-01-30
Rated 5 out of 5 by from I would buy this all the time From what I could tell from the very small sample I was given, it was a very good shampoo. Had a great smell and my hair was shiny, no longer dry and felt healthy [This review was collected as part of a promotion.]
Date published: 2019-01-29
Rated 4 out of 5 by from I definitely would buy this product I used after a long day in the beach and I loved it [This review was collected as part of a promotion.]
Date published: 2019-01-29
Rated 3 out of 5 by from Wasn't blown away I received a packet of Hydrate Shampoo & Conditioner to sample. I was pleased with the way the shampoo lathered and made my hair feel squeaky clean however I did not care for the scent. All through out the day I kept getting whiffs of the scent which would be great if I had enjoyed it. I would be willing to use this product again if it came in different flavors. [This review was collected as part of a promotion.]
Date published: 2019-01-28
Rated 5 out of 5 by from I have repeatedly bought Pureology Hydrate Shampoo Sampling Pureology Hydrate Shsmpoo was an awesome experience. Many years ago I received a Redken Shampoo sample to try just like this time and I became a loyal user for many years. I was aware of Pureogy products before this sampling but never purchased them because once I become loyal to a brand I tend to stick with it. Upon receiving the sample packet of Pureogy Products I was anxious to try it and I had it in the back of my mind that in no way could it compare to my loyal brand. To my surprise, I was amazed at the texture, feel, scent and over all feel of my hair after using it. My hair was more vibrant, shiny, softer and easier to manage after using Pureology Hydrate Shampoo. I must admit that I immediately fell in love with this product, so much so that I have purchased it more than once and I have highly recommended it to all my friends and family. Hats off to the makers of this wonderful shampoo because I had no intentions of ever switching from my normal brand of at least 15 years. Pureogy Hydrate Shampoo will be a staple in my house from now on. [This review was collected as part of a promotion.]
Date published: 2019-01-28
Rated 5 out of 5 by from Great scent! Smells great and leaves my hair feeling soft and clean! The shampoo and conditioner works well together. [This review was collected as part of a promotion.]
Date published: 2019-01-28
Rated 5 out of 5 by from Good use Great shampoo. does not weigh the hair down. I like it, but I will stick with my current routine. [This review was collected as part of a promotion.]
Date published: 2019-01-28
Rated 4 out of 5 by from It worked on heat damaged hair. Not ideal for curl For my hair (curly) it worked okay. Loved the smell. On my mom's hair it worked much better. Her's get a lot of heat damage. [This review was collected as part of a promotion.]
Date published: 2019-01-28
Rated 5 out of 5 by from I love this shampoo Love this shampoo and love the smell of this shampoo. Really like how my hair felt after using this shampoo. [This review was collected as part of a promotion.]
Date published: 2019-01-28
Rated 3 out of 5 by from Decent shampoo I really liked this shampoo! I only used it for one wash, because I had a sample, but it smelled so so good! I felt like it left my hair clean without build-up. My hair wasn't super dry after and went well with the conditioner. I'm not 100% in love with the ingredients, so that's why the 3 stars. [This review was collected as part of a promotion.]
Date published: 2019-01-28
Rated 5 out of 5 by from Amazing Shampoo I received the Purology Hydrate Shampoo as a sample to test. I have never tried this item before, but have always wanted to. It is a great shampoo and definitely left my hair feeling very clean and smooth/silky to the touch. I would definitely recommend this item and will most likely purchase the full size product if I can find a sale. The only downside to the product is the price which is a little high. [This review was collected as part of a promotion.]
Date published: 2019-01-28
Rated 5 out of 5 by from Great hydration! I really like how hydrated my hair feels after using this shampoo. It helps combat the dryness I suffer this time of year. [This review was collected as part of a promotion.]
Date published: 2019-01-28
Rated 5 out of 5 by from My absolute favorite I bought this a month ago and my hair is sooo healthy, shinny , and sliky. This is now my go to, I highly recommend to everyone. It has given my hair life ! [This review was collected as part of a promotion.]
Date published: 2019-01-25
Rated 5 out of 5 by from Love it Smells great, cleans perfect. Leaving hair smooth and manageable. I always have the frizzy ends. This shampoo gets rid of the frizz and makes my hair shiny and easy to brush. [This review was collected as part of a promotion.]
Date published: 2019-01-24
Rated 5 out of 5 by from I will buy this shampoo again and again!!! Wow!!! I absolutely love how this hydrates my hair! I have color treated (super blonde) and brittle hair and this gave me such a shine and strengthened my hair as well! [This review was collected as part of a promotion.]
Date published: 2019-01-24
Rated 5 out of 5 by from Love love love this shampoo!!! I dye my hair every so often, and I hate when certain shampoos not only strip color, but leave my hair quenching for any kind of hydration. With the hydrate shampoo I felt like it kept my hair shiny and soft all without messing up the color! It's a little pricey but worth it to me!! [This review was collected as part of a promotion.]
Date published: 2019-01-24
Rated 5 out of 5 by from Great for frizz! I have very thick and dry hair and I believe that this shampoo is the answer to my dreams! I didn't have to worry about my hair turning to frizz by the end of the day in the heat. Also, when I was drying my hair it was so soft and didn't feel weighted down like it does with other products. [This review was collected as part of a promotion.]
Date published: 2019-01-24
Rated 4 out of 5 by from Would not spend extra to buy. I used this product and loved how it smells. I fid not feel like it did a better job than any other shampoo. [This review was collected as part of a promotion.]
Date published: 2019-01-24
Rated 4 out of 5 by from Sample product I used the pack of shampoo one time for one wash. I wish the sample was larger to be able to use longer to see better how it worked. For the one time use it worked fine and smelled good while using it. [This review was collected as part of a promotion.]
Date published: 2019-01-24
Rated 5 out of 5 by from I would buy again It smelled like lavender which was relaxing. My hair seems softer and has more volume. [This review was collected as part of a promotion.]
Date published: 2019-01-24
Rated 1 out of 5 by from Love product...hate company After trying the product at my stylist's salon, decided to buy it on line. After waiting for my order for over a month (including a reorder because fisrt order was "lost"). Never got the product. The service has been a mess. Agent stating status over the phone totally different from the info received by email. SO CONFUSING, DECEIVING AND FRUSTRATED!!!
Date published: 2019-01-21
Rated 5 out of 5 by from Great for dry, damaged hair Love how soft, shiny, and smooth my hair is after using this product! My husband even commented on how good my hair felt to run his fingers through [This review was collected as part of a promotion.]
Date published: 2019-01-13
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