Food For Soft Hydrating Shampoo
Why You'll Love It
Sick of shampoos that leave hair rough to the touch? Us, too. With buzzy skincare ingredient hyaluronic acid starring in Matrix Food For Soft Hydrating Shampoo, even the driest hair will feel supple, soft, and moisturized after this formula cleanses and removes excess oil.
Borrowing from skincare formulation, this smart shampoo (part of the Food For Soft collection) features a combination of natural humectant hyaluronic acid and lightweight moisturizing avocado oil to attract and soak up water like a sponge and seal it in for lasting hydration. In fact, dry, porous hair retained 7x more moisture for up to 72 hours when using the full Food For Soft system! Most importantly, Food For Soft Hydrating Shampoo’s gentle cleansing and hydrating formula removes excess product buildup and oils without stripping hair of the necessary moisture that’s vital to keeping dry hair healthy, resulting in hair that feels beyond soft and looks as smooth and shiny as glass.
The Benefits
• Gently cleanses without stripping moisture• Hydrates
• 7x more moisture for up to 72 hours*
• Adds shine
• Decreases frizz
• Softens
• Suitable for color-treated hair
Pro Tips
• Apply a quarter size amount of product, lather and rinse thoroughly. Repeat if desired.• Follow with Food For Soft Detangling Hydrating Conditioner or Food For Soft Rich Hydrating Treatment Mask and Multi-Use Hair Oil Serum for best results.
*When used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.
