Meet The Shu Uemura Gallery Of Style Competition Winners | Hair.com

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Shu Uemura Announces The Three Winners Of This Year’s Gallery Of Style Competition

19 June 2018
shu uemura gallery of style model
Jelani Addams Rosa

Jelani Addams Rosa

Associate Editor, Hair.com

As an employee of L'Oréal, Jelani brings her knowledge and passion for hair care to Hair.com. Before joining the Hair.com team, she spent time at Celebuzz, Seventeen, and Cosmo for Latinas.

After several weeks and countless entries, Shu Uemura is excited to announce the final three winners in the 2018 Gallery Of Style Competition. The contest—which was exclusive to elite Shu Uemura salon stylists—invited stylists to submit their best street style look for a chance at one of three prizes: An all expenses paid trip to New York City, cash prizes, or a feature on Shu Uemura’s social media, national website, and prestigious industry platforms. Get to know the winners and check out their Street Style submissions below.

Shu Uemura Gallery of Style contest finalist

Takara, LuxeLab Salon, CA (@justtakara)

Born and raised in Honolulu, HI, Takara comes from a long line of hair stylists. His family owned three successful hair salons in Hawaii.

What does street style mean to you?

When I think of street style, I think of fashion that is trendy but it still has an edgy and urban feel to it. When they announced that the theme was street style I immediately thought of Harajuku girls.

What most directly influences your street style?

For me it’s whatever I’m feeling that day. I like to create and express my vibe with fashion.

How is creating a street style look different than creating a red carpet look?

Red carpet to me is more on the formal side, so often times I see a cleaner and more polished looks on the red carpet where street style is a little less conservative and can have more of an edge to it. You can be a little more daring with your looks.

When creating a street style look, do you let the fashion influence the hairstyle or let the hairstyle influence the fashion?

In most cases I let the fashion influence the hair, but for this competition it was hair that influenced the fashion.

There were three competition hair categories: texture, smooth, and volume. Which one did you decide to showcase? Why?

Texture, because I love how the eye is drawn to textures and placing it in strategic areas really captivates the eye.

How did you create this look?

I prepped the hair using Satin Design Anti-Frizz Blow Dry Lotion and Ample Angora Volumizing Mousse. For the braids in the back, I sprayed Sheer Lacquer Finishing Hairspray and brushed in an upwards position to incorporate my braid. I then used Volume Maker Invisible Hair Texturizer to thicken my model’s hair to create a thicker bun and finished with Master Wax to give her bangs texture.

Shu Uemura Gallery of Style contest finalist

Madison Wade, Matthew Morris Salon, CO (@madeupbymadison)

Based in Denver, CO, Madison Wade prides herself on being able to provide her clients with latest color and styling trends and techniques.

What does street style mean to you?

Street style to me conveys a freedom of expression allowing one to be able to be creative and edgy through everyday looks.

What most directly influences your street style?

Direct influences of my street style are based off of urban style through the Denver streets I was inspired by street art and texture.

How is creating a street style look different than creating a red carpet look?

Creating a street style look vs. a red carpet look is very diverse, street style looks showcase more of an everyday look with a touch of edge. A red carpet look entails more of a glamorous night out look.

When creating a street style look do you let the fashion influence the hairstyle or let the hairstyle influence the fashion?

For this particular street style look, I let the fashion influence the hairstyle because I was inspired by the unique wardrobe and street art that was used to create this photoshoot.

There were three competition hair categories: texture, smooth, and volume. Which one did you decide to showcase? Why?

Texture was my category of choice because I wanted to showcase braid work and expand the model’s hair to make everything pop!

How did you create this look?

I started this look by applying Color Lustre Brilliant Glaze Thermo-Milk to heat protect the hair. Next I took one-quarter-inch section, mini crimping the whole head. Spray with Sheer Lacquer Finishing Hairspray. Brush out with Large Paddle Hair Brush. Lastly I added a fishtail braid, pulled it apart for expansion, and pinned the tail end on top of the head!

Shu Uemura Gallery of Style contest finalist

Melody Russ, LuxeLab Salon, CA (@melodiousmouse)

Melody Russ may be based in California, but her work can be seen on runways, TV shows, and magazines around the world.

What does street style mean to you?

To me, street style is an eclectic mix of high fashion and everyday garments you can get off the rack. I also feel like fashion and hair are closely interwoven. The hairstyle is something that the wearer can produce on their own but still has a modern and unique flair to it.

What most directly influences your street style?

Living in Los Angeles, I’m surrounded by such diversity. It is a microcosm of the world allowing me to see an eclectic range of style just by walking its streets. I am also fortunate to work with some amazingly talented and fashionable people. Truth be told, it’s a combination of my environment, my colleagues, and how I want to display my persona that ultimately drives my style.

How is creating a street style look different than creating a red carpet look?

Historically, a red carpet look was more elegant and precise, influencing a street style look that had a looser, bohemian feel. However, I feel like the two are starting to crossover. No longer are they so clearly defined. We are now seeing softer, deconstructed looks walking the red carpet while stylized, coiffed looks walk the streets.

When creating a street style look do you let the fashion influence the hairstyle or let the hairstyle influence the fashion?

It can go both ways. Sometimes I’ll have a fashion look in mind that will determine the hairstyle or what type of accessories are used, but more often than not the hairstyle will stipulate the street style look I’m trying to establish.

There were three competition hair categories: texture, smooth, and volume. Which one did you decide to showcase? Why?

I immediately knew that I wanted to showcase texture because I totally have curly hair envy! In fact, I’m in the process of growing out my hair a bit more so that I can perm it. As the old saying goes, “We always want what we don’t have.” In turn, I find myself being drawn to textured looks so naturally that is what I wanted to create.”

How did you create this look?

First, I did a [mix] of Essence Absolue Nourishing Hair Oil, Satin Design Anti-Frizz Blow Dry Lotion and Cotton Uzu Flexible Defining Cream before twisting and setting her hair on rods. Once dry, I took the rods out and slowly separated the curls. Her hair was actually a bit of a challenge and I definitely had to adapt my vision to relate to how the curls turned out; so after using a little Master Wax for control, I added some braids on the side. Finally, to finish off the look I sewed twine into the braids for a little flair.

Looking for a salon-worthy street style of your own? Use our salon locator to book an appointment with a stylist near you.

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