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After several weeks and hundreds of entries, Shu Uemura is excited to announce the top 10 finalists in the 2018 Gallery Of Style Competition.
The contest—which is exclusive to elite Shu salon stylists—invites stylists to submit their best “Street Style” look for a chance a chance to win big. Three winners will win an all-expense paid trip to NYC to style in a professional video and photo shoot and experiential immersion into the city, a cash prize, plus will be featured on Shu Uemura’s social media and national website.
For a limited time, Hair.com readers can vote for their favorite Gallery Of Style contestant and enjoy 20 percent off and free shipping on orders of $100 or more using code SHUHAIR on www.shuuemuraartofhair-usa.com. Offer ends June 16, 2018.
Get to know the top 10 finalists and check out their Street Style submissions below.
Amber Alster, a Texas native who lives in New York City, has been doing hair for nearly a decade. Working out of the famous DopDop Salon in NYC, the stylist specializes in styling, hair cutting, and bridal hair.
“Street style is your personality transcended into one look. Whether it’s for day or night, it’s a head turner, showing off your personal creativity and having fun with layering, accessories, texture, and pops of color.”
“I created this style first by using Shu Uemura Ample Angora to enhance my model’s natural wave. After drying I went in with a curling iron to add more volume and curl. I then sprayed her hair with Shu Uemura Texture Wave to give the hair texture and grip.”
“After twisting, I would pull on the hair to create a looser twist and spray with Shu Uemura Sheer Lacquer to hold it in place. After everything was secured, I took Shu Uemura Cotton Uzu just on my fingertips to give the loose curls more definition.”
Brian Zinno is the Senior Education Director & Principal Stylist at Antonio Prieto Salon in New York City.
“It means lived-in, go anywhere style that's not overly done. It’s cool and edgy.”
“I prepped the whole head with Shu Uemura Kaze Wave, Ample Angora, and Fiber Lift to give movement, texture, and some lift. To create this look I wanted to amp up her fine hair by adding some blonde clip-ins that matched her existing ombre, then cutting and texturizing to blend. I set the whole head with a large marcel iron and flat iron to create a bent wave rather than a curl.”
“I casually pulled up the sides into a pipe braid, tugging as I went to add fullness and width. I sprayed the pipe braid with Shu Uemura Texture Wave and the bent waves to give them that second day look. I add black zip ties every inch around the pipe braid for an unexpected element. I swiped Shu Uemura Volume Maker over roots of the hair in the back to pump up the texture.”
Cliff Freeman, a member of the Shu Uemura Artistic Team, was once dubbed Chicago’s top “Rising Star.” Freeman specializes in long hairdressing, braids, and wedding styles.
“Street style, to me, is the embodiment of your personality. It’s what people see before they even get a chance to speak with you. It's your freedom of expression.”
“I prepped the hair with Shu Uemura's Blowdry Beautifier and Ample Angora to give the hair re-workability and support. Working with her natural part, I created 4 ponytails—two each on top and bottom of her head in profile. I bound the base of the ponytails with flat crafting wire to extend and support the pony away from the head, with a generous amount of Shu Uemura Essence Absolue Oil, I placed two braids from her hairline to the back lower ponytails. I then put curl in all four ponytails and expanded the texture with Shu Uemura’s Texture Wave.”
Fallon Cygielman is a Kérastase brand ambassador who works out of Salon Pop Salon in New York.
“Street style, to me, means a fashion-forward look comfortable enough to wear walking through NYC showing off your own personal style. Street style isn’t so thought out, it’s ripped boyfriend jeans, a vintage tee shirt, heels, and a NYC pretzel in my hand.”
“I created this look by prepping the hair the night before with the new Shu Uemura Essence Absolue Overnight Serum, Then we added some Shu Uemura Texture Wave and extensions to create length for the braid. Shu Uemura Texture Wave helped with the volume I was looking for at the roots while still giving me that reconstructed look for the braid. After braiding I sprayed Shu Uemura Detail Master and pulled some hair out to create that effortless style to go with the outfit. We then popped in some hair jewelry and we were ready to go!”
Kirby Rimmer is a Tennessee-based stylist with a fiery red mane. The stylist not only loves to create bright bold looks, but also specializes in men’s fades.
“To me, street style means artistic. Whether it be edgy or classic, [it’s] something you don't see every day. Just like the murals you see painted in big cities filled with creativity! That's what I want people to see when they stare at hair I've transformed.”
“I started off by applying Shu Uemura Depsea Foundation, Ample Angora, and Kaze Wave to damp hair. Blow dried then sectioned out a square on the top portion, keeping angles of her head shape in mind. I also left out a few wisps around the face! While using Shu Uemura Clay Definer, I did two small twists on both sides of the square section.”
“Using Shu Uemura Texture Wave, I teased the two middle sections, smoothed them back while leaving some volume. I then twisted the ends into a "knot" and secured with bobby pins. After, I curled with a 3/4 inch iron. Once finished, I lifted the hair and sprayed Texture Wave all over for volume, then Shu Uemura Sheer Lacquer to hold in place!”
Based in Denver, Colorado, Madison Wade prides herself on being able to provide her clients with latest color and styling trends and techniques.
“Street style to me conveys a freedom of expression allowing one to be able to be creative and edgy through everyday looks.”
“I started this look out by applying Shu Uemura Color Lustre Thermo-Milk to heat protect the hair. Next I took 1/4 inch section mini crimping the whole head. Spray with Shu Uemura Sheer Lacquer. Brush out with Shu Uemura paddle brush. Lastly, I added a fishtail braid and pulled it apart for expansion and pinned the tail end on top of the head!”
Melody Russ may be based in California, but her work can be seen on runways, TV shows, and magazines around the world.
“To me street style is an eclectic mix of high fashion and everyday garments you can get off the rack. I also feel like fashion and hair are closely interwoven. The hairstyle is something that the wearer can produce on their own but still has a modern and unique flair to it.”
“First, I did a little haigo of Shu Uemura Essence Absolue Oil, Satin Design, and Cotton Uzu before twisting and setting her hair on rods. Once dry, I took the rods out and slowly separated the curls. Her hair was actually a bit of a challenge and I definitely had to adapt my vision to relate to how the curls turned out; so after using a little Shu Uemura Master Wax for control, I added some braids on the side. Finally, to finish off the look I sewed twine into the braids for a little flair.”
Roxanne Ramos, who specializes in wedding styles, is also talented makeup artist.
“To me street style is feeling the freedom of being creative with your own individuality and not being afraid of bringing something new to the world.”
“Prepped my models hair from root to end using Shu Uemura Ample Angora to give fullness and then dried in the product. I applied Shu Uemura Texture Wave at her base and throughout her mid lengths/ends for buildable volume and texture as I gently backcombed all throughout.”
“I created a loose rope braid in five vertical sections and separated for volume, and used Shu Uemura Cotton Uzu for definition and soft shine for her hairline after putting in the shape. I finished with Shu Uemura Essence Absolue Oil for light shine and Shu Uemura Sheer Lacquer for control.”
Born and raised in Honolulu, Hawaii, Takara comes from a long line of hair stylists as his family owned three successful hair salons in Hawaii.
“When I think of street style I think of fashion that is trendy but it still has an edgy and urban feel to it. When they announced that the theme was street style I immediately thought of Harajuku girls.”
“Prepped using Shu Uemura Satin Design and Ample Angora. For the braids in the back I sprayed Shu Uemura Sheer Lacquer and brushed in an upwards position to incorporate my braid. I then used Shu Uemura Volume Maker to thicken my models hair to create a thicker bun and finished with Shu Uemura Master Wax to give her bangs texture.”
Based in Denver, Colorado, Tiffany Galaviz is known for her edgy styles.
“Growing up, I think there were a lot of styles that were very original and new. It seems like these days a lot of styles are reused or borrowed from different eras, cultures, and classes. Street style to me, is taking your personal influences and creating something original and fresh. It’s taking a risk with your style and wearing it with confidence.”
“I had my model arrive with clean dry hair. I prepped her dry hair with Shu Uemura Color Lustre Brilliant Glaze Thermo-Milk. I then applied Shu Uemura Ample Angora from root to ends (on dried hair). Then I used a round brush and round brushed it into the hair. I curled all the hair with a 1-inch Marcel curling Iron with each horizontal sub section alternating directions. I then applied Shu Uemura Texture Wave to roots of the hair and back combed it in. I finished the style with Shu Uemura Cotton Uzu to smooth and separate the curls and applied Shu Uemura Sheer Lacquer to the entire style for hold.”
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