What’s Going On In The Hair World
This Beauty App Allows You To Try Out Hair Colors Before You Commit
19 January 2018
There’s nothing quite as unsettling as visiting the salon. Armed with a few photos and the hope of becoming a bombshell, it’s your task to explain the cut or color you want to your stylist and feverishly hope he or she reads your mind.
Luckily, those days of uncertainty are rapidly drawing to a close. Starting today, L’Oréal Professionnel is your new partner in visualizing your next hair transformation. The brand has announced the launch of its three-dimensional hair color try-on service for the Style My Hair app.
Available for both iOS and Android worldwide, the Modiface-powered service uses a technology based on augmented reality to detect the user’s hair strand by strand. From there, you’re able to try on different hair colors in real time. No more uncertainty about whether or not you’d look good as a blonde! Turn your head and check it out from every angle.
“Over the past 10 years, we have focused on creating the most realistic AR try-on capability for the beauty industry,” Parham Aarabi, Modiface CEO, says. “The result is a revolutionary technology based on artificial intelligence that allows us to get a high level of sophistication. This technology is now available on hair color exclusively with L’Oréal Professionnel.”
Not in the market for a new hair color? You’re in luck. The app also serves to help you take a selfie and try on haircuts and styles in a wide variety of colors.
Don’t feel like Style My Hair has to stay at home, either. If you’re in the chair and unsure about the shade your colorist suggests, just pull up the app and give the new color a try.
Whether you’re looking for updo inspiration or just wondering how short your lob should be, Style My Hair is an essential beauty tool that serves as a high tech callback to your days of playing dress up.
Once you’re all finished trying on colors, snap a selfie and send it to your friends to see what they think of your ‘do. It’s like having all your most trusted beauty advisors attend every hair appointment with you.
Got a head of hair that you don’t know quite what to do with? Download the app and get started. You’ll be in good company, too: Style My Hair, which launched in 2015, is available in 79 countries and has more than 2.3 million organic downloads.
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