You're Going To See A Lot Of Fergie At Matrix Destination
Fergie is set to host at Matrix Destination 2018, the brand’s four-day hair extravaganza in Florida. She is the new SoColor Cult Icon for the brand.
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There’s nothing quite as unsettling as visiting the salon. Armed with a few photos and the hope of becoming a bombshell, it’s your task to explain the cut or color you want to your stylist and feverishly hope he or she reads your mind.
Luckily, those days of uncertainty are rapidly drawing to a close. Starting today, L’Oréal Professionnel is your new partner in visualizing your next hair transformation. The brand has announced the launch of its three-dimensional hair color try-on service for the Style My Hair app.
Available for both iOS and Android worldwide, the Modiface-powered service uses a technology based on augmented reality to detect the user’s hair strand by strand. From there, you’re able to try on different hair colors in real time. No more uncertainty about whether or not you’d look good as a blonde! Turn your head and check it out from every angle.
“Over the past 10 years, we have focused on creating the most realistic AR try-on capability for the beauty industry,” Parham Aarabi, Modiface CEO, says. “The result is a revolutionary technology based on artificial intelligence that allows us to get a high level of sophistication. This technology is now available on hair color exclusively with L’Oréal Professionnel.”
Not in the market for a new hair color? You’re in luck. The app also serves to help you take a selfie and try on haircuts and styles in a wide variety of colors.
Don’t feel like Style My Hair has to stay at home, either. If you’re in the chair and unsure about the shade your colorist suggests, just pull up the app and give the new color a try.
Whether you’re looking for updo inspiration or just wondering how short your lob should be, Style My Hair is an essential beauty tool that serves as a high tech callback to your days of playing dress up.
Once you’re all finished trying on colors, snap a selfie and send it to your friends to see what they think of your ‘do. It’s like having all your most trusted beauty advisors attend every hair appointment with you.
Got a head of hair that you don’t know quite what to do with? Download the app and get started. You’ll be in good company, too: Style My Hair, which launched in 2015, is available in 79 countries and has more than 2.3 million organic downloads.
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Matrix just announced their top 30 finalists for the Fergie and Matrix SoColor Cult social media contest. Read on to learn more about the contestants and their submissions.
Read moreFergie is set to host at Matrix Destination 2018, the brand’s four-day hair extravaganza in Florida. She is the new SoColor Cult Icon for the brand.
If you've tried blonde and brunette, now is your moment to give black hair color a chance. This edgy shade will have you rethinking your style and haircut.
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Find the nearest professional stylist using our salon locator. Experience the latest in cuts, colors, techniques, and styles from experts you trust. Visit a salon for tips, tricks, and product recommendations to help create and maintain beautiful hair. It's time to get pampered!