The Style My Hair App Lets You Try On Hair Color In Real Time
The Newest Hair Trends

This Beauty App Allows You To Try Out Hair Colors Before You Commit

19 January 2018
photo of woman using her phone at the hair salon

Emily Arata

Senior Editor

There’s nothing quite as unsettling as visiting the salon. Armed with a few photos and the hope of becoming a bombshell, it’s your task to explain the cut or color you want to your stylist and feverishly hope he or she reads your mind.

Luckily, those days of uncertainty are rapidly drawing to a close. Starting today, L’Oréal Professionnel is your new partner in visualizing your next hair transformation. The brand has announced the launch of its three-dimensional hair color try-on service for the Style My Hair app.

Available for both iOS and Android worldwide, the Modiface-powered service uses a technology based on augmented reality to detect the user’s hair strand by strand. From there, you’re able to try on different hair colors in real time. No more uncertainty about whether or not you’d look good as a blonde! Turn your head and check it out from every angle.

“Over the past 10 years, we have focused on creating the most realistic AR try-on capability for the beauty industry,” Parham Aarabi, Modiface CEO, says. “The result is a revolutionary technology based on artificial intelligence that allows us to get a high level of sophistication. This technology is now available on hair color exclusively with L’Oréal Professionnel.”

photo of girl using Style My Hair app

Not in the market for a new hair color? You’re in luck. The app also serves to help you take a selfie and try on haircuts and styles in a wide variety of colors.

Don’t feel like Style My Hair has to stay at home, either. If you’re in the chair and unsure about the shade your colorist suggests, just pull up the app and give the new color a try.

Whether you’re looking for updo inspiration or just wondering how short your lob should be, Style My Hair is an essential beauty tool that serves as a high tech callback to your days of playing dress up.

Once you’re all finished trying on colors, snap a selfie and send it to your friends to see what they think of your ‘do. It’s like having all your most trusted beauty advisors attend every hair appointment with you.

Got a head of hair that you don’t know quite what to do with? Download the app and get started. You’ll be in good company, too: Style My Hair, which launched in 2015, is available in 79 countries and has more than 2.3 million organic downloads.

I like this article
Be the first to like this article

Oops, something went wrong! Please try again later...

More to discover

photo of woman with midnight blue hair color
09 July 2018

This Runway-Approved Blue Hair Color Is The Ultimate Mermaid Look

At Dolce & Gabbana's Alta Moda Show this year, Redken artists debuted a midnight blue hair look that stole the show. Read on for expert advice on how you can try the look for yourself.

photo of Fergie for Matrix
25 January 2018

You're Going To See A Lot Of Fergie At Matrix Destination

Fergie is set to host at Matrix Destination 2018, the brand’s four-day hair extravaganza in Florida. She is the new SoColor Cult Icon for the brand.

pastel green pixie with hat
28 August 2017

10 Pastel Hairstyles You'll Want To Try Now

Whether you're an artist or just moonlighting as one, pastel hair is bound to suit you. Here's our guide to getting pastel hair.

Salon Locator

Salon Locator

Can your hair look as good as your Pinterest board? Short answer: YES. Long answer: STILL YES… but you need a professional salon and the right products to get you there. Find the best match for your style, hair goals, and price range now. Find a hair salon near you to get your dream hair now.

We use cookies to give you the best user experience and personalisation on our site and third party sites. By continuing to browse our website, you consent to our use of cookies. For more information, see our Cookies Policy.