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16 Beauty Steals To Buy During Ulta Beauty's Gorgeous Hair Sale

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Having a beauty addiction can be hard on your wallet. Monthly budgeting is all fine and well until you try a sample of a new formula, fall in love, and immediately go to the store to purchase it. Luckily, beauty stores host some fantastic sales that can ensure you’re never short on the shampoo you love or the cash you need to pay your rent.

Enter the Ulta Beauty Gorgeous Hair event, a month-long celebration of the stylers and care formulas that keep your mane looking beautiful between salon appointments. Many pro-recommended, salon quality products are on deep discount in October—some until October 20, others for just one day.

If punctuality isn’t your thing, break out your calendar and type these dates up. You’ll want to remember deals this good.

Keep scrolling for our favorite picks from the Gorgeous Hair event. 

For Color Treated Hair

Two things we love in this world are buying more and saving money. How apt, then, that Redken’s beloved Color Extend system is part of a 2 for $24 promotion. Lightweight and non-stripping, this care system gently cleanses and strengthens color-treated hair so that it feels fortified and color radiance is secured for optimal looking vibrancy.

Redken Color Extend Shampoo, regularly $16.00 MSRP, and Conditioner, regularly $17.00 MSRP 

For Fragile Hair

Whether your hair feels a little fragile due to do much heat styling, a color service gone wrong, or genetics, you’re probably hunting for a way to help your mane out. Enter Matrix Biolage Advanced Fiberstrong Shampoo, which is formulated with Intra-Cylane, bamboo, and ceramide to help fill in the hair structure. Use the full line to guarantee your results!

Matrix Biolage Advanced Fiberstrong Shampoo, regularly $21.00 MSRP, and Conditioner, $22.00 MSRP 

For Blondes

Going blonde is an investment, one you shouldn’t take lightly! We love Pureology Strength Cure Best Blondes, a system that cleanses, restores, and tones blonde hair color-treated hair. Formulated with violet pigments and the brand’s signature AntiFadeComplex, Best Blondes works help keep blonde hair toned. Plus, if you spend more than $50, Pureology will gift you a free denim tote with patches and travel size finishing spray.

Pureology Strength Cure Best Blondes Shampoo, $28.50 MSRP, and Conditioner, regularly $30.50 MSRP 


Don’t let your blonde fall flat. We love Redken’s color-depositing Color Extend Blondage shampoo to keep our platinum flawless between salon appointments.

Redken Color Extend Blondage Shampoo, regularly $20.00 MSRP, and Conditioner, regularly $20.00 MSRP 

For Porous Hair

As the name suggests, Matrix Biolage Advanced Oil is formulated with oils to help moisturize and improve hair’s manageability while evening out porosity and protecting against external aggressors.

Matrix Biolage Advanced Oil Renew Shampoo, regularly $21.00 MSRP, and Conditioner, regularly $22.00 MSRP 

For Gray And Silver Hair

If you’ve ever tried a gray hair color or gone gray naturally, you know that it can very quickly start to look a little yellow. As part of your care routine, this brightening and nourishing system is a must-have!

Redken Color Extend Graydiant Shampoo, regularly $20.00 MSRP, and Conditioner, regularly $20.00 MSRP 

For Damaged Hair

Feeling like your hair is seriously over-processed is a bummer. Less of a bummer is the Matrix Biolage Advanced Keratindose system, which is formulated with pro-keratin and silk to provide targeted reinforcement and moisture balance.

Matrix Biolage Advanced Keratindose Shampoo, regularly $21.00 MSRP, and Conditioner, regularly $22.00 MSRP

For Thin Hair

Thin hair deserves love, which means you should invest in a hair care system that specifically addresses the needs of your mane. Matrix Biolage’s Advanced Full Density system works to help hair instantly make hair look and feel healthier.

Matrix Biolage Advanced Full Density Shampoo, regularly $21.00 MSRP, and Conditioner, $22.00 MSRP

Interested in learning more about which formulas work for you? Use our salon locator.