If you have color treated hair, you know how satisfying it feels to step out of the salon chair with a fresh hue looking its absolute best. Between environmental factors, heat styling, and using the wrong products for color treated hair, however, there comes a time when all faux shades start to lose their radiance.
Salon blondes: we’re looking at you in particular. Between monthly touch-up appointments and a vigorous at-home care regimen, maintaining your platinum hue can be a full-time job. Even with the best care, icy shades tend to turn brassy over time. Luckily, we have one holy grail product to thank for helping to keep color looking great in between salon visits: silver shampoo.
Stumped about what silver shampoo is and what it can do for your color? Sophia Avera, L’Oreal Professionnel artist and brand ambassador spills on all there is to know about silver shampoo and why it should be a staple in your hair care routine.
What is silver shampoo?
Silver shampoo, more commonly referred to as purple shampoo, is a color-depositing shampoo that fights off brassiness on color treated strands. The violet tones work to cool down and cancel out hints of orange and yellow tones that often afflict blonde shades.
“An open cuticle attracts all the free radicals in the air, water, and heat elements we use, yellowing the hair...Using professional hair care to close the cuticle and counteract the yellowing keeps it bright and clean,” said Avera.
After just one use, your color will look significantly brighter and icy tones will be restored.
Who should be using silver shampoo?
It’s no secret that silver shampoo boasts crazy benefits for blondes. However, Avera says that the value of silver shampoo doesn’t stop at just golden hues.
“Everyone should be using silver shampoo that has ever uttered the word brassy,” said Avera.
The final verdict? Blondes, brunettes, and redheads alike can benefit from a silver shampoo session. The results may not be quite as noticeable on darker strands, but the toning effects of silver shampoo still do wonders for the color. If you’re unsure if the product is right for you and your color, be sure to consult with your colorist before trying it for yourself.
How often should you use silver shampoo?
Like any product, over-using silver shampoo can leave you with serious buildup. If you’re noticing your hair being weighed down by product buildup, try swapping a clarifying shampoo into your routine.
Looking to pick up a silver shampoo for yourself? From the L’Oreal Professionnel portfolio of products, Avera recommends the Serie Expert Silver Shampoo. Formulated with an anti-yellowing agent to neutralize yellow tones, it leaves hair feeling soft and looking shiny. Avera also suggests adding a second shampoo for color treated hair to your routine such as the Serie Expert Lumino Contrast Shampoo.
If your color treated strands are feeling a bit parched after a salon session, Avera advises using a weekly mask like the Vitamino Color A-OX Masque to target weakened and damaged areas of colored hair and wrap it into a lightweight film to protect against everyday wear and tear.
Now that you’re equipped with all there is to know about silver shampoo, you can finally say goodbye to brassy tones for good.
For more customized product picks for color treated hair, use our salon locator to book a consultation with a colorist near you.