Pureology

Hydrate Soft Softening Treatment Mask

A nourishing treatment mask that softens and hydrates dry, color-treated hair.
Hydrate Soft Softening Treatment Mask is rated 4.7 out of 5 by 154.
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Pureology Hydrate Soft Softening Treatment Mask - A nourishing treatment mask that softens and hydr ... Read more

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Hydrate Soft Softening Treatment Mask
Pureology

Hydrate Soft Softening Treatment Mask

A nourishing treatment mask that softens and hydrates dry, color-treated hair.

In Stock
ships in 1-2 business days
Available for orders between $35 - $1000 with Afterpay Learn more
If your color-treated strands are craving softness and hydration, treat them to a hair mask like Pureology Hydrate Soft Softening Treatment. This sulfate and paraben-free formula is made with nourishing ingredients like shea butter and almond oil to nourish and soften dry, color-treated hair instantly. The brand’s Antifade Complex® works to keep salon color shiny and vibrant.
Apply a quarter-sized amount to shampooed hair, focusing on the midlengths and ends. Gently massage through hair. Wait 5 minutes. Rinse. For best results, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.

Star Ingredients

• Shea Butter, known to soften hair

• Almond Oil, known to nourish hair

• Antifade Complex, a patented ingredient to protect color vibrancy and ensure lasting color payoff with Sunflower Seed, a UV Filter, and Vitamin E to fight color-depleting environmental effects while ensuring lasting shine

Free From

No Sulfates, No Parabens, No Mineral Oil, No Animal Products or by-products, Products not tested on animals

Ingredient List

AQUA / WATER / EAU, CETEARYL ALCOHOL, DIMETHICONE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, CETRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, PHENOXYETHANOL, ISOPROPYL ALCOHOL, PRUNUS AMYGDALUS DULCIS OIL / SWEET ALMOND OIL, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, LACTIC ACID, BUTYLENE GLYCOL, DILAURYL THIODIPROPIONATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, LINALOOL, BENZOPHENONE-4, COUMARIN, CARAMEL, CITRIC ACID

Rated 5 out of 5 by from Win product This product is down right amazing. I bought it after trying my moms and was hooked. It’s a bit expensive for me considering I super long hair. So I have to use a lot. But like my momma always told...you can’t beat good products on your skin and hair. [This review was collected as part of a promotion.]
Date published: 2020-11-24
Rated 5 out of 5 by from Hydrate soft softening treatment Love this product! Smells incredible, makes your hair shine and feels soft . My color treated hair looks healthy and full of life, moves with the wind! Will definitely recommend and purchase in the future. Please never discontinue this. [This review was collected as part of a promotion.]
Date published: 2020-11-24
  • y_2020, m_12, d_2, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_154
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  • clientName_haircom
  • bvseo_sdk, dw_cartridge, 18.2.0, p_sdk_3.2.0
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  • reviews, product
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