Serie Expert Curl Expression Anti-Build Up Cleansing Shampoo

Why You'll Love It

Those with tight curls and coils know: Washing every day is a no-go. Therefore, product builds … and builds … and builds. L’Oréal Professionnel Serie Expert Curl Expression Anti-Build Up Cleansing Shampoo has your back on your deep-cleansing days, gently removing excess product buildup without stripping hair of natural oils.

Containing 2% Glycerin to help deliver lasting hydration, Urea H to help protect weakened curls, and Hibiscus Seed to help add moisture, strength, and softness, the expansive L’Oréal Professionnel Curl Expression family of products aims to supercharge curls and coils with exactly what they need to thrive: hydration and strength. Anti-Build Up Cleansing Shampoo provides this necessary moisture as it gently eliminates product buildup and impurities, leaving hair purified, strong, and hydrated.

The Benefits

• Gently eliminates buildup
• Free of sulfates, silicone, and parabens
• Best for tight curls and coils as well as coily hair types for deep cleansing

Pro Tips

• Space it out: Use every other week.
• Think of this as your perfect prep step: Anti-Build Up Cleansing Shampoo purifies the hair fiber to allow all other Curl Expression product ingredients to better do their jobs.
• Distribute evenly on wet hair. Lather. Rinse thoroughly. Follow with Curl Expression Intense Moisturizing Shampoo.