Pureology

Hydrate Shampoo

A deeply hydrating, color-preserving shampoo for normal to thick dry, color-treated hair.
Hydrate Shampoo is rated 4.5 out of 5 by 176.
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If you struggle with dry, color-treated hair, consider this hydrating shampoo your new Holy Grail. C ... Read more

Hydrate Shampoo
Pureology

Hydrate Shampoo

A deeply hydrating, color-preserving shampoo for normal to thick dry, color-treated hair.

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Available for orders between $35 - $1000 with Afterpay Learn more
If you struggle with dry, color-treated hair, consider this hydrating shampoo your new Holy Grail. Containing ingredients like jojoba, green tea, and sage, this shampoo kicks off your hair care routine with intense moisture while Pureology's exclusive AntiFade Complex® protects color vibrancy. Not to mention: it's formulated with an aromatherapy blend of Lavendar, Bergamot, and Patchouli—so your mane will look, feel, and smell great.
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. Follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray for best results.

Key Ingredients

• Jojoba, known to moisturize hair

• Green Tea, known to promote healthy scalp

• Sage, known to stimulate healthy hair follicle

•Antifade Complex, a patented ingredient to protect color vibrancy and ensure lasting color payoff with Sunflower Seed, a UV Filter, and Vitamin E to fight color-depleting environmental effects while ensuring lasting shine

Free From

100% Vegan, No Sulfates, No Parabens, No Mineral Oil, No Animal Products or by-products, Products not tested on animals

Ingredient List

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

TotalBeauty.com's 2016 Total Beauty Awards: Hydrate Shampoo won Reader's Choice Honorable Mention Shampoo for Color-Treated Hair
Rated 5 out of 5 by from Loved product but cannot use I used this product for a few years as it was recommended by my hair stylist. I loved the way it made my hair feel. However my scalp started itching and I got rashy areas on my face near the hairline. Turns out I am extremely allergic to Methylisothiazolinone which is in the shampoo. Hence I can no longer use the shampoo until the company stops adding that chemical. The chemical is not in the conditioner so I am still able to use it. The products are not inexpensive, but they last a long time as a little bit goes a long way.
Date published: 2020-06-23
Rated 5 out of 5 by from My go to shampoo The only shampoo I love. Worked miracles for my hair. Have been using this for a couple years and I refuse to put anything else in my hair. The smell is mesmerizing and I’m addicted to the smell. It really provides good stress relief and makes my showers more therapeutic. My hair is frizzy and dry, and a little goes a long way with these shampoos and conditioners. My hair is silky smooth and soft + manageable. I would be heartbroken if they were to change or discontinue the formula.
Date published: 2020-05-27
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  • co_hasreviews, tv_0, tr_176
  • loc_en_US, sid_HDC10227, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_haircom
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