Pureology

Hydrate Shampoo

A deeply hydrating, color-preserving shampoo for normal to thick dry, color-treated hair.
Hydrate Shampoo is rated 4.5 out of 5 by 180.
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If you struggle with dry, color-treated hair, consider this hydrating shampoo your new Holy Grail. C ... Read more

Hydrate Shampoo
Pureology

Hydrate Shampoo

A deeply hydrating, color-preserving shampoo for normal to thick dry, color-treated hair.

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20% Off With Code: FRIENDS

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Available for orders between $35 - $1000 with Afterpay Learn more

If you struggle with dry, color-treated hair, consider this hydrating shampoo your new Holy Grail. Containing ingredients like jojoba, green tea, and sage, this shampoo kicks off your hair care routine with intense moisture while Pureology's exclusive AntiFade Complex® protects color vibrancy. Not to mention: it's formulated with an aromatherapy blend of Lavendar, Bergamot, and Patchouli—so your mane will look, feel, and smell great.
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. Follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray for best results.

Key Ingredients

• Jojoba, known to moisturize hair

• Green Tea, known to promote healthy scalp

• Sage, known to stimulate healthy hair follicle

•Antifade Complex, a patented ingredient to protect color vibrancy and ensure lasting color payoff with Sunflower Seed, a UV Filter, and Vitamin E to fight color-depleting environmental effects while ensuring lasting shine

Free From

No Sulfates, No Parabens, No Mineral Oil, No Animal Products or by-products, Products not tested on animals

Ingredient List

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

TotalBeauty.com's 2016 Total Beauty Awards: Hydrate Shampoo won Reader's Choice Honorable Mention Shampoo for Color-Treated Hair
Rated 5 out of 5 by from Love it! I have been using this the past couple of months and love it. It has helped my damaged hair so much definitely recommend can't wait to try more products!
Date published: 2020-10-14
Rated 5 out of 5 by from This product was fantastic!!!! I was looking for something to moisturize my dry, color treated, natural hair -- after many shampoos and conditioners just didn't work. Saw an ad in an African American magazine for the product and decided to try it. Pureology left my hair in the best shape in years. Shiny, bouncy, moisturized -- zero dryness. I don't know what these reviewers are complaining about with the smell. Smells good, works awesome, no complaints. This shampoo and conditioner is the real deal. One wash restored my luster and shine and that is hard to do normally--finally! Try it and you will see.
Date published: 2020-09-14
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