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The Skinification Of Hair 2.0

hair scrub and treatment products

When you used to think of #SelfCareSunday, you likely thought of putting on a face mask, touching up your manicure, and binging your favorite TV show to avoid the #SundayScaries. Now that the skinification of hair trend has taken  the industry by storm, however, your self care routine isn’t complete until you pay much-needed attention to your mane. 

In 2020, we took a page straight from our skincare regimins and began “skinifying” our hair care routines. Well, now that we’re hooked, we’re taking our skin care-based hair care to the next level. Expect more scalp-focused services, hair treatments, and skin care-turned-hair care ingredients than ever before. Below, we’re breaking down how skinifying your strands can help you achieve healthier hair in the new year (and the products you need to do it). 

Upgrade your scalp care routine.

If you’re ready to embrace the skinification of hair trend, your first step should be focusing more on scalp care. According to Lauren Sill, Kérastase and Shu Uemura Art Of Hair lead stylist and educator, scalp care is becoming the forefront of hair care (and the most important part of keeping your strands healthy from root to tip). 

“I think people are really starting to understand the importance of  [scalp care] and how it affects your overall hair,” Sill explains. “People are just becoming more aware that it's skin like any other part of us, and caring for it makes a huge difference in how well your hair will grow.”

In 2021, keep your eyes peeled for Mizani’s upcoming Wonder Crown Scalp Scrub, an exfoliator made to detoxify your scalp gently. Our writer even shared a sneak peek into how the formula works and how he incorporates it into his hair care routine. 

If you really want to take your scalp care routine to the next level, it’s best to commit to a full system of products formulated to keep your scalp healthy. Jamal Edmonds, Mizani artist and celebrity stylist, recommends the Mizani Scalp Care line. Start with the Mizani Scalp Care Shampoo and Conditioner, which are formulated to restore moisture to the hair and scalp while helping control scalp flaking, scaling, and itching. For those looking to soothe dry, itchy scalps, use the Mizani Scalp Care Calming Lotion

Try an in-salon service.

There’s nothing like heading to the spa for a relaxing soak and massage after a rough week—and after a long week of tight hairstyles, flat irons, and styling product buildup, your strands could use the same kind of TLC. In-salon treatments, such as Mizani’s Exfoliating Pre-Treatment and Kérastase K Water, are better than ever before and a must-try for achieving the ultimate hair and scalp health. 

Pay more mind to ingredients.

Much like in our skin care routines, we’re also paying more attention to the ingredients in our hair products. After a year of at-home experimentation (i.e., that quarantine box dye or at-home bleach session gone wrong), products formulated with skincare ingredients like hyaluronic acid and CICA, can help undo damage. If you’re ready to put skincare ingredients to the test on your strands, try a hair treatment like Redken’s Extreme Bleach Lamellar Water Treatment. This product contains Centella Asiatica (CICA), a skincare-turned hair care ingredient that helps to soften and add shine to dry, brittle hair instantly. 

Keep an eye out for a new hair care line from Redken formulated with an exclusive acidic bonding concentrate, made to repair, strengthen, and increase hair’s resiliency. You should also look out for new in-salon services that incorporate deep cleansing in order to combat the mineral buildup effects of hard water, much like micellar water answered for in skincare. 

Biolage Professional

All-In-One Coconut Infusion Multi-Benefit Spray

A multi-benefit, leave-in hair treatment spray with coconut oil.

Prime your mane.

No beauty routine is complete without a primer—and the same goes for hair. A hair primer is a lot like a makeup primer. It prepares your hair to be the perfect canvas for your hairstyling desires. Much like makeup primers that make your face look and feel smooth to help make your makeup application a breeze, many hair primers are formulated to make sure your hair feels manageable and styles easily.

Just like the best face primers blur imperfections, create a smooth service, and make your skin glow, the best hair primers address more than one hair concern. We’re obsessed with multipurpose formulas like Biolage Coconut Infusion Multi-Benefit Spray

Add hair serums to your routine.

Hair serums are another trend taken straight from our skincare routines to provide concentrated and targeted results that address many different hair concerns, much like face serums. Unlike hair oils, which penetrate the hair shaft, serums sit on top of the hair and coat the strands to make your hair look and feel better instantly.

Much like the serums we use on our faces, no two serums are alike, so you’ll want to keep your hair concerns in mind when trying to find the right one for you. For those with weakened, fragile hair, you’ll love Kérastase Genesis Serum Fortifiant Fortifying Serum. This hair serum strengthens to reduce hair fall caused by breakage from brushing. 

If you’re a salon blonde, pick up a formula like Kérastase Blond Absolu Serum Cicanuit. This intense overnight recovery serum, formulated with hyaluronic acid, recovers sensitized bleached hair with hydration, smoothness, and frizz control. If you want to nourish dry strands, use an overnight serum, like Shu Uemura Essence Absolue Overnight Serum

Now you’ve got everything you need to take care of your mane just as well as you take care of your gorgeous face!

Interested in more expert hair tips? Use our salon locator to book an appointment at a salon near you. 

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