Everyone knows the feeling of standing in the aisle of your local beauty supply store, trying to decide which beauty products to buy. While it may have been difficult to find products to solve all of your hair woes 20 years ago, these days, there’s no shortage of hair products. Whether you have dark brown hair or ash blonde locks, thick hair or fine strands, straight hair or textured, there’s a styling product perfect for you.
Texturizing and dry styling products have become extremely popular over the last few years. As dry styling products begin to saturate the market, however, there seems to be a little confusion over exactly how to use them. We’ve all heard about dry shampoo, but what about texturizing paste and finishing sprays?
If you’re unsure of how and when to use texturizing products, you’ve come to the right place. We sat down with Chad Wood, Redken brand ambassador and artist, to get the scoop Redken’s new range of dry styling products. Once you read his expert tips, you’ll be able to create the texturized styles of your dreams.
What are texturizing products?
Texturizing and dry styling products are formulas you use on your hair after it’s completely dry, to help style and mold your mane as well as to help create matte looks. If you used to only rely on dry shampoo and sea salt sprays to create texture, you’re in luck. Redken recently unveiled three new dry styling formulas: Dry Shampoo Powder 02, Triple Dry 15 Dry Texture Finishing Spray, and Dry Shampoo Paste 05.
“Redken broke the dry styling products down into three formulas which I think is really cool because a lot of the time most dry texture formulas are very heavy,” Wood says. “If you have really fine hair, you can use the lighter powder or you can use paste just on the root. If you have thicker hair, you can double up and really make these products your own without weighing down your hair.”
What are the most common mistakes people make with texturizing products?
If you’ve given texturizing products a try and feel like your style is still falling flat, fear not—Wood is here to help!
“The most common mistake people make is they’re spraying it too close and using too much,” the stylist explains. “You should really spray like an arm's length away, and you want to spray and mist and shuffle, brush out your hair, pull it out as you’re misting. Do it ever so slightly and build it.”
Most importantly, you should only use your texturizing products near the end of your styling routine. If you apply the dry styling products to wet or damp hair, you may end up with more texture than you originally planned. Applying the products as the last step allows you to control what you want your style to look like.
“Really make sure it’s in the style you want before you spray them,” Wood says. “You need to make sure the curls are set exactly how you want them, the shape is there and then you can go from there and explode the shape or pull out the hair, brush it out.”
How To Properly Use Texturizing Products
Now that you know what not to do, Wood is breaking down some of his favorite ways to use the Redken texturizing products.
Redken Dry Shampoo Powder 02
The dry shampoo powder is the only product Wood uses on damp hair, but only on occasion.
“Sometimes I like to put the powder in the hair and then blow dry it, so the powder really seeps into the hair and gets all those oils and I like the effect that gives sometimes,” he explains. “Other than that, everything else should be dry.”
If you’re using it on dry hair, Wood recommends shaking the powder into your hands and raking your fingers through your hair to distribute the product. If you’re battling greasy locks, focus on your ends. If it’s texture you’re after, focus on your mid-lengths and ends.
Redken Dry Shampoo Powder 02, $20.00 MSRP
Redken Triple Dry 15 Dry Texture Finishing SprayHave you ever looked in the mirror and wished your style had a little more umph? Then you need Redken’s Triple Dry 15 Dry Texture Finishing Spray.
“With the Triple Dry Spray, I feel like that is more for your mid-lengths...It gives you that very bare texture, that little grit, that little hold," Wood says. “You know when every girl looks in the mirror and poofs up their hair? It gives it that little texture and movement. That’s just like the perfect girl hair.”
Redken Triple Dry 15 Dry Texture Finishing Spray, $22.00 MSRP
Redken Dry Shampoo Paste 05If you’re looking for texture with hold, look no further than Redken’s Dry Shampoo Paste 05.
“Literally just take a pinkie size and really rub it into your hands, break it down, rub that on your roots, the little flyaways in the front helps with that,” Wood says. "You can shape your hair and a lot of people don’t do that. But with this, you can really mold your hair and it allows you to do a lot more with your hair and give you that shape and hold that you want.”
Redken Dry Shampoo Paste 05, $20.00 MSRP
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