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Reinvent the Future of Professional Beauty with Tech–Here’s How To Get Involved

Calling All Innovators: L’Oréal’s Brandstorm Is Looking For You!

Reinvent the Future of Professional Beauty with Tech–Here’s How To Get Involved

We've all had an aha moment at one point or another, thinking we just invented the next big thing after that second glass of wine or an animated conversation among friends. Nine times out of ten, we never actually get the opportunity to bring those potentially disrupting ideas to life—until now. If you're a daydreaming techie with a passion for beauty, L’Oréal's Brandstorm competition is looking for you. Ahead, learn more about the transformative initiative and how you can get involved in shaping the landscape of beauty as we know it.

Reinvent the Future of Professional Beauty with Tech–Here’s How To Get Involved

What Is L’Oréal Brandstorm?

Brandstorm is L’Oréal Group's signature global innovation competition dedicated to helping youth (ages 18-30) kickstart their careers. For the 32nd installment of this annual competition, Brandstorm invites participants to "Reinvent the Future of Professional Beauty Through Tech" by creating a new salon service, product, experience, or solution empowered by cutting-edge technologies.

"Brandstorm 2024 is a testament to our commitment to shaping the future of professional beauty" says Leslie Marino, President of Professional Products Division, US. "Through augmented technologies, we aim to revolutionize how beauty professionals engage with consumers, guiding and predicting their needs. By seamlessly integrating online and offline interactions, we create an immersive and inclusive beauty experience."

This year's contest, which is led by L’Oréal's Professional Products Division (PPD), encourages all submissions to keep stylists at its heart. Projects must also utilize tech, data, or generative AI; elevate the consumer experience; and be ethical, inclusive, and sustainable by design. Check out last year's finalists to get inspired by all the revolutionary ideas that can be generated through Brandstorm.

Reinvent the Future of Professional Beauty with Tech–Here’s How To Get Involved

What Is the Brandstorm Grand Prize?

At its core, Brandstorm is an opportunity to create your own experience and boost your employability. But there are prizes to be had, too. Besides innovating for the world’s leading beauty company, winners will have the opportunity to participate in a three-month entrepreneurial internship at L’Oréal’s HQ in Paris. With that, they’ll also have the exciting chance to get some face time with top executives at L’Oréal and present their work to the board. Not to mention, thousands of Brandstorm alums have found full-time jobs at L’Oréal—what’s stopping you from being next?

Emma Shuttleworth, Group VP, Talent Acquisition, L’Oreal USA, expands: "L'Oréal is deeply committed to empowering youth employability, and participating in L'Oréal Brandstorm offers an exceptional opportunity to elevate your resume, broaden your professional network, and collaboratively create innovations with immense potential for positive impact.”

Reinvent the Future of Professional Beauty with Tech–Here’s How To Get Involved

Who Is Eligible For Brandstorm?

The contest is open to anyone 18-30 and requires no previous experience. Teams of three are imperative for participation; you can form your own group or join one from the Brandstorm community after registration.

Reinvent the Future of Professional Beauty with Tech–Here’s How To Get Involved

How Do You Apply For Brandstorm?

Head over to L’Oréal’s 2024 Brandstorm Innovation Case Competition for application details and a full breakdown of submission timelines. But hurry: Sign-ups end on March 4th, so don’t wait another moment to share your big ideas with the world.

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