For years, Matrix has been one of our go-to brands for color care, styling techniques, quality hair products, and vivid hair color inspiration. Now, we’re introducing the evolution of Matrix—featuring a brand new look, education for artists, and product offerings that cater to all hair types and textures.
Want to learn more about the new Matrix? We spoke with Alfredo Lewis, Matrix Global Head of Education, for everything you need to know.
New Look
The Matrix logo has always been about creating a community. This new twist on the classic look reinforces the brand’s vision of growth and synergy. You should also be on the lookout for brand new packaging for your go-to Matrix products.
New Focus
Along with a new look, Matrix is introducing their new brand mission: A dedication to becoming the ultimate hair care brand for everyone—one where all hair types and all humans are welcome.
“We made this decision that we wanted to have more diversity and inclusion within Matrix because to be a community, and to be welcoming to all stylists, that means welcoming all hair types,” Lewis says. “And education, to me, is going to be key to bringing that to life.”
Aside from providing quality products that cater to every hair type and texture, the brand is also dedicated to diversifying the hair care knowledge of every stylist in their portfolio.
“There are some things that some hairstylists may be afraid to approach with certain clients, they may not know how to do somebody with super textured curly hair, or maybe there’s someone out there that may be afraid to style somebody with fine hair because they maybe don't know how to give them volume,” Lewis explains. “Across the spectrum of education, that really speaks to a lot of people, and it was the perfect time to do that with going back to our founder’s vision.”
New Innovations
The brand will be expanding its famous SoColor professional color line with the SoColor Sync Pre-Bonded system, the first-ever pre-blended and pre-bonded permanent and demi-permanent color. This line features everything you know and love from the original SoColor products, now reformulated with an exclusive Bond Protecting Concentrate. This exclusive bonder protects your strands as you color so you can maintain the integrity of the hair structure. The brand will also launch nine new neutral SoColor shades, their most comprehensive color palette yet.
Want to find out more about the new Matrix? Keeping checking back in with Hair.com for everything you need to know.
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