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Peanut Butter And Jelly Hair: The New Color Trend That’s Good Enough To Eat

photo of woman with peanut butter and jelly hair color

If you love sporting bold, colorful trends, then peanut butter and jelly hair color was made for you! Miriam Mateo, Spanish hair stylist at Op Zon Madrid and Redken brand ambassador, explains how you can channel this childhood treat.

Many hair color trends are taking inspiration from sweets this season—first root beer hair, then cider, and now jelly! Peanut butter and jelly hair pays homage to the beloved sandwich that is beloved for its delicious combination of flavors.

Now you can express a quirky style with a unique combination of hair colors including blonde, brown, purple and red shades.

Customize your peanut butter and jelly hair using a variety of coloring techniques.

Let this trend inspire you and consult your colorist on how to make it your own in a way that suits you best. Here are some ideas that your colorist could execute to get your whimsical hair on-trend.


The original PB and J hair social media debut featured black hair with alternating streaks of nutty blonde and reddish violet. Take inspiration for the original, but let your imagination lead the way!


“One of the most interesting techniques right now is contouring, which will highlight flattering features in your face and give it brightness,” Mateo says.

Your colorist can work with natural brown and blonde shades to contour along the sides of your face, and let purple streaks peekaboo throughout your mane. Inject a bold streak of bright if you’re feeling really bold.


Try adding purple streaks to a brunette base. Alternatively, keep it interesting by experimenting with different shades of purple.

“For someone with dark brown hair and dark skin, violet-toned reds will be more flattering,” Mateo notes.

This can create more of an intense strawberry jam color—pair it with golden honey tones for a truly delectable look.


Color your tips with dark tones or faded pastels like lilac or warm platinum blonde. Remember to seek professional assistance to ensure a safe bleaching, especially if you have naturally darker hair.

You can even rock PB and J without the commitment using temporary dip dye—perfect for music festival season!

Styling Your PB And J Hair

PB and J swirls of color are made to be shown off! Create an accent streak in a braided hairstyle, or grab an iron and style some textured curls! Redken’s Pillow Proof Blow Dry Express Primer Spray is a great partner to your next look.

To lock in that color, ask your stylist for more information about the Redken’s Color Extend Magnetics collection for a shampoo and conditioner that is dedicated to color care protection.

Take your love for colorful expression to the next level with your own variations on the new peanut butter and jelly hair trend.

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