Lynnette Davis had never styled a head of hair when she decided to open up Bella Rinova Salon almost 20 years ago. Now, she’s the owner of one of the most sought after hair salons in Houston, Texas. As Bella Rinova nears its 20th anniversary, we sat down with Davis to reflect on her booming business and what she hopes for the future of the salon. Whether you’re looking for a place to get flawless dark brown hair, a relaxing pedicure, or a flawless facial, Bella Rinova is a one-stop shop for all of your beauty needs.
“I like it when people come back. It gives you that sense of not just purpose, but it’s that feeling of wow, they like this place, they come back all of the time,” she says.
When Davis shared her idea of started a customer service based business with her hairstylist at the time, he offered to jump on board. With her business acumen and his knowledge of all things hair, the two began to hire staff and set up shop and in 1999 Bella Rinova was officially open for business.
“We have an outdoor patio that overlooks the entire shopping center. We have it set up with patio furniture so when clients want to process their color they can go out and sit,” Davis explains. “Sometimes we have little get togethers or parties taking place on the patio that the client's host themselves with their friends.”
The sprawling location boasts 5200 square feet, 29 hair stations, as well as a makeup, manicure, pedicure, and med spa amenities.
“We’re all about beauty, we’re in Texas after all,” Davis says.
“We didn’t even try the products before bringing them in salon, I just has a gut feeling and we’re so glad because we’ve never got rid of Kèrastase,” Davis says.
Bella Rinova is going further than just carrying their favorite brands in salon, later this year the salon will launch a L’Oréal pro academy where stylists from all over the country can come to teach and learn from other professionals. Davis hopes the academy will help put Texas on the map, so when you think about great hair you don’t just think about places like New York and Los Angeles.
“There are so many great salons in Texas,” she says. “I mean, it’s Texas—we’re all about beauty.”
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The Brand
After years of working at the same company, Davis realized she wouldn’t be able to continue to move up without moving out of state. Not wanting to part with her beloved city, Davis began to look into possible businesses she could open. She wasn’t quite sure what kind of business she wanted to start but she knew she wanted it to be a service based business.“I like it when people come back. It gives you that sense of not just purpose, but it’s that feeling of wow, they like this place, they come back all of the time,” she says.
When Davis shared her idea of started a customer service based business with her hairstylist at the time, he offered to jump on board. With her business acumen and his knowledge of all things hair, the two began to hire staff and set up shop and in 1999 Bella Rinova was officially open for business.
The Location
After being in the same location for 17 years, Bella Rinova was given the opportunity to move two years ago and its current location is by far the most impressive one yet. While most salons pay prime dollar to have a storefront on the ground level, creating easy access for walk-in customers, Bella Rinova is located on the second floor of a luxury shopping center. Complete with floor-to-ceiling windows and situated next to establishments like Hermès and Tom Ford, it’s easy to think the salon can feel intimidating but Davis says it’s become the ultimate hangout for her clients.“We have an outdoor patio that overlooks the entire shopping center. We have it set up with patio furniture so when clients want to process their color they can go out and sit,” Davis explains. “Sometimes we have little get togethers or parties taking place on the patio that the client's host themselves with their friends.”
The sprawling location boasts 5200 square feet, 29 hair stations, as well as a makeup, manicure, pedicure, and med spa amenities.
The Services
From day one, Bella Rinova has been the definition of a full service salon, offering everything from a basic blow dry ($65+) to customized facials ($175+) to Botox. The large location allows the salon is staffed with the absolute best of the best, some of whom have been with Davis and Bella Rinova since the grand opening in 1999. Which means no matter what you’re looking for whether it’s multicolored balayage or a keratin treatment, there is a master stylist on staff ready to make your hair dreams come true.“We’re all about beauty, we’re in Texas after all,” Davis says.
The Products
Davis stocks her salon with only the finest hair products including Kérastase, Shu Uemura, and L’Orèal Professionnel. Bella Rinova was actually the fifth salon in the entire United States to carry Kérastase products when the brand first launched in the U.S. back in 2000.“We didn’t even try the products before bringing them in salon, I just has a gut feeling and we’re so glad because we’ve never got rid of Kèrastase,” Davis says.
Bella Rinova is going further than just carrying their favorite brands in salon, later this year the salon will launch a L’Oréal pro academy where stylists from all over the country can come to teach and learn from other professionals. Davis hopes the academy will help put Texas on the map, so when you think about great hair you don’t just think about places like New York and Los Angeles.
“There are so many great salons in Texas,” she says. “I mean, it’s Texas—we’re all about beauty.”
The Details
Bella Rinova is located at 4444 Westheimer Road, Suite H200, in Houston, Texas. To book an appointment call 713-572-0022. You can also book online by visiting www.bellarinova.com. Follow the salon on Instagram and Facebook for more information.You may also like: One To Watch: Sarah Crews, Kérastase Artist And Educator
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