When Pantone announced ultra violet as the official color of 2018, we couldn’t contain our excitement. Pantone’s color choice doesn’t just inspire your favorite makeup artists and fashion designers—world famous hair stylists pull inspiration from it, too. Colorists have been crafting ultra violet looks since the beginning of the year, and we’re totally obsessed.
Contemplating whether or not ultra violet hair should be your color of the year? Continue reading for everything you need to know about the trendy shade.
What is ultra violet hair color?
Ultra violet is a vibrant purple hue that most closely resembles the plum shades found in iris blooms. To achieve this hue, your stylist will begin by bleaching your hair to create a blank slate to add your color. It is important to note that bleach will always cause damage to your hair, but a professional colorist will help to ensure your strands look and feel as healthy as possible.
Once your hair is ready for color, your stylist will paint on your grape-inspired hue. If you’re a natural blonde, your colorist will skip the bleach and head straight to ultra violet.
How do you care for ultra violet hair?
Ultra violet is a much deeper color than the pastel fantasy trends we’ve come to know and love, but it is just as high maintenance. While ultra violet won’t fade nearly as fast as pastel hues do, it is still important to swap out your regular shampoo and conditioner for a system that will help clean your hair while protecting your color. We suggest giving Pureology’s Hydrate Shampoo and Conditioner a try.
If your colorist used bleach during your color service, fortify and strengthen damaged hair with a weekly deep conditioning treatment like Pureology’s Strength Cure Superfood Treatment.
The technique your stylist uses to apply your color will determine how often you have to head back to the salon for a touchup. If you settle on an allover ultra violet look and don’t like your roots to appear overgrown, expect to head back to the salon every four to six weeks. If you opt for ultra violet balayage or highlights, you should be able to stretch your visits to every eight to 12 weeks.
Which ultra violet hair shade best?
Before you take the plunge and go ultra violet, you need to decide which shade is perfect for you. Even though the official ultra violet shade is an intense purple that sometimes appears neon, there are several ways to make this color your own. Looking for a little inspiration? We’ve rounded up some of our favorite ultra violet looks of all time.