The 19 Best Products For Latina Hair In 2025

By Jelani Addams Rosa & Powered By L’Oreal Professional Products Division

Everyone is always searching for hair products that seem to have been made just for them. When a product label perfectly describes you, your mane, and the hair woes you’re dealing with, it feels as though the clouds have parted and the angels have begun to sing. Sadly, not all label descriptions are as helpful as companies would like to believe. When we started to see hair products marketed as perfect for “Latina hair,” we wondered to ourselves, “what exactly is Latina hair?

If you’re searching for a definitive answer to that question, you won’t find it here—that’s because no one thing defines Latina hair. Women of Latin descent come from all over the world and have many kinds of hair types and textures. Whether your hair is straight, curly, wavy, or textured, we know the best products for every head of hair! We've rounded up 19 of the best products for Latina hair from the L’Oréal portfolio of products.

If you have fine hair:

If you have fine hair, you need products that will give your hair the appearance of body and volume. While giving your hair a fuller appearance is important, it’s not more important than making sure your hair looks and feel as healthy as possible. The right shampoo, conditioner, and styling product will make your hair look and feel cleansed, lightly moisturized, and big as ever!

L'Oréal Professionnel Serie Expert Volumetry Shampoo

Sky-high hair begins with shampoo. If you want your hair to look as voluminous as possible, make sure every product in your hair care routine is formulated to meet that goal.

L'Oréal Professionnel Serie Expert Volumetry Shampoo professional formula combines purifying salicylic acid and HydraLight for an anti-gravity, volume effect. Hair looks volumized, feeling cleansed and lightly moisturized.

L'Oréal Professionnel Serie Expert Volumetry Shampoo, $30.00 MSRP

L'Oréal Professionnel Serie Expert Volumetry Conditioner

Unless your stylist tells you otherwise, we always recommend using shampoo and conditioner from the same system.

L'Oréal Professionnel Serie Expert Volumetry Conditioner, $30.00 MSRP

L'Oréal Professionnel Serie Expert Volumetry Root Spray

Volumizing shampoo and conditioner are great for priming your hair for big styles, they can’t do all of the work of creating your final look. Make sure the next product to touch your strands is just as dedicated to achieving the voluminous look you desire.

L'Oréal Professionnel Serie Expert Volumetry Root Spray is an anti-gravity effect volume spray. The professional lifting formula combines Intra-Cylane and HydraLight for a volume effect. The results: provides body and fullness to hair from the root, for voluminous hold.

L'Oréal Professionnel Serie Expert Volumetry Root Spray, $27.00 MSRP

If you have thick hair:

Having thick hair is a blessing and a curse. On the one hand, you have enough hair to pull off just about any style your heart desires. On the other, all of that hair can be seriously hard to handle. If your plentiful locks are becoming just a bit unruly, look for products formulated to help tame your strands.

Matrix Biolage 3Butter Control System Shampoo

The 3Butter Control System Shampoo, with a blend of three butters (cupuaçu, shea, murumuru), delivers an indulgent, sulfate-free lather. When used as a system of shampoo and conditioner, the 3Butter Control System locks in nourishment to help control frizz and enhance manageability.

Matrix Biolage 3Butter Control System Shampoo, $19.00 MSRP

Matrix Biolage 3Butter Control System Conditioner

When you have plentiful locks, it can seem as though you go through conditioner in the blink of an eye. Instead of applying conditioner all over your head, focus on the midshaft of your hair to the ends. Your midshaft and ends are the oldest part of your hair and they can feel the driest. Applying conditioner to just these areas saves conditioner while ensuring your midshaft and ends get the attention they deserve.

Matrix Biolage 3Butter Control System Conditioner, $20.00

Matrix Biolage 3Butter Control System Day Cream

For day to day styling, you’ll want a product that’s heavy duty enough to help keep frizz and humidity at bay.

The 3Butter Control System Day Cream, with a blend of three butters (cupuaçu, shea, murumuru), provides silicone-free control. When used as a system of shampoo, conditioner, and day cream the Matrix Biolage 3Butter Control System Day Cream 3Butter Control System locks in nourishment, provides long-lasting frizz control and resists humidity.

Matrix Biolage 3Butter Control System Day Cream, $23.00

If you have straight hair:

Straight hair is often thought of as the easiest type of hair to deal with, but that doesn’t mean it doesn’t come with its own set of issues. Unless your hair dries perfectly on its own, chances are good you’re going to have to use hot tools to achieve your desired look. Using hot tools on a regular basis can sometimes make hair look and feel drier than normal. Combat dry locks with a nourishing hair care system and a long-lasting heat protectant.

Kérastase Nutritive Bain Satin 1

Kérastase Paris’ Nutritive Bain Satin 1 shampoo provides exceptional nutrition for normal to slightly dry hair.

Kérastase Nutritive Bain Satin 1, $41.00 MSRP

Kérastase Nutritive Lait Vital

Even if your hair doesn’t look or feel dry to the touch, it is crucial always to follow your shampoo with a conditioner. While it is always important to apply conditioner to your hair after you wash it, is is especially important if you plan on heat styling your hair.

Kérastase Paris’ Nutritive Lait Vital conditioner provides incredibly light exceptional nourishing care for normal to slightly dry hair.

Kérastase Nutritive Lait Vital, $43.00 MSRP

Kérastase L’incroyable Blowdry

If you heat style your hair, your heat protectant is the most important product in your hair care routine. Kérastase Paris’ L’incroyable Blowdry lotion redefines heat-styling with long-wear hold and repositionable shape control. The lotion re-activate its heat protecting properties even at low temperatures. The blowdry lotion no only provides thermo protection up to 230 degrees Celsius but also controls the look of frizz for 96 hours in 80 percent humidity.

Kérastase L’incroyable Blowdry, $40.00 MSRP

If you have wavy hair:

When you have wavy hair, using the right products can mean the difference between limp, barely-there waves and texture even a supermodel would envy. The best way to make sure your waves are runway ready every time is to use products that helps define them.

Redken Curvaceous Low Foam Moisturizing Cleanser

Formulated with the exclusive Curl Memory Complex with sugar crystals, moringa oil, and a UV filter, Redken’s Curvaceous Low Foam Moisturizing Cleanser preserves moisture and defines shape.

Redken Curvaceous Low Foam Moisturizing Cleanser, $19.00 MSRP

Redken Curvaceous Conditioner For Curly And Wavy Hair

Redken Curvaceous conditioner quenches curls and waves with weightless conditioning. The conditioner can be rinsed out or left in for extra definition and softness. The formula provides intense moisturizing for all curl types.

Redken Curvaceous Conditioner For Curly And Wavy Hair, $20.00 MSRP

Redken Curvaceous Curl Refiner

Redken’s Curvaceous Curl Refiner curl defining cream is infused with the exclusive Curl Memory Complex. The formula helps provide nourishment and discipline for definition and control.

Redken Curvaceous Curl Refiner, $24.00 MSRP

If you have curly hair:

If you want your curls look their best every single day, keeping your ringlets moisturized is of the utmost importance. Your curls will look their best and your curl pattern will flourish.

Mizani True Textures Moisture Replenish Shampoo

Mizani’s True Textures Moisture Replenish Shampoo helps hair retain moisture and maintain the natural curl pattern for touchable texture with its gently cleansing silicone free, sulfate free, paraben free formula.

Mizani True Textures Moisture Replenish Shampoo, $7.79 MSRP

Mizani True Textures True Textures Moroccan Clay Steam Mask

Once a week, try swapping out your regular conditioner for a deep conditioning hair mask and treat your curls to a little extra TLC. Mizani’s True Textures True Textures Moroccan Clay Steam Mask is formulated with Moroccan lava clay, sunflower oil, and shea butter to make your curls feel moisturized, refreshed, defined, and frizz-free.

Mizani True Textures Moroccan Clay Steam Mask, Coming Soon

Mizani True Textures Curl Enhancing Lotion

Just because your hair is naturally curly doesn’t mean it can’t use a little extra help. Define curls, seal the cuticle, and reduce frizz without crunch with Mizani’s True Textures Curl Enhancing Lotion. It’s infused with coconut, olive, and marula oils to help you achieve an effortless wash-and-go with defined, frizz-free curls.

Mizani True Textures Curl Enhancing Lotion, $17.00 MSRP

If you have textured hair:

It sometimes seems as though there is more misinformation about textured hair than any other hair type. Textured hair is often thought of as dry and unmanageable, but that can mean you’re using the wrong products. If you know your hair is healthy but it still looks and feels parched, you need a hair care system that can help make any hair type feel soft and supple.

Redken All Soft Mega Shampoo

Even severely dry hair can now achieve touchable softness with the complete All Soft Mega system. The formula is infused with a superfood mix of sacha inchi, aloe vera, and cactus extract and Redken’s exclusive RCT Protein Complex to treat hair from the root, to the core, to the tip.

Redken All Soft Mega Shampoo, $16.00 MSRP

Redken All Soft Mega Conditioner

Pro tip: Apply your conditioner to clean hair while you’re still in the shower. The hot steam from your shower can help open your hair cuticle, allowing the combination of water and mask into your strands.

Redken All Soft Mega Conditioner, $17.00 MSRP

Mizani True Textures Curl Defining Pudding

Infused with coconut, olive, and marula oils, Mizani’s True Textures Curl Defining Pudding defines and elongates curls without the crunch. This low hold formula is perfect for twist outs and braid outs.

Mizani True Textures Curl Defining Pudding, $18.00 MSRP

For all hair types:

Every head of hair can benefit from a leave-in conditioner. Not sure which one is perfect for you? Start with a leave-in product that’s suitable for all hair types.

Mizani 25 Miracle Milk Leave-In

Formulated with a nourishing blend of fennel seed oil and sustainably sourced coconut oil, Mizani’s 25 Miracle Milk Leave-In boasts 25 benefits including helping to control frizz, priming hair for styling, and adding shine.

Mizani 25 Miracle Milk Leave-In, $20.00 MSRP