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How To Try Bubblegum Pink, The On-Trend Shade Celebs Love

photo of women with bubblegum pink hair

It’s 2019, and it seems like the whole world has gone pink. From punchy hot pink hues to cotton candy pastels, there’s a new pink hair trend flooding our feed every day. We’re not the only ones who can’t get enough of the hue—celebrities are obsessed with pink hair. Just this week, one of our favorite pop stars turned movie star debuted bubblegum pink hair and we’re already dreaming up ways to try the celebrity-approved hue for ourselves. 

Thinking bubblegum pink hair is right for you? We tapped Amanda Epstein, Matrix brand ambassador, to get the full scoop on the bubblicious shade. Whether you’re starting with dark brown hair or ash blonde strands, here’s everything you need to know. 

Shop The Best Products For Bubblegum Pink Hair


What is bubblegum pink hair? 

Bubblegum pink is a sweet pink shade inspired by the sugary packs of chewing gum you loved as a kid. While many pink tones are either punchy or muted, bubblegum pink is entirely customizable—so you can wear it as vibrant or pastel as you want. 

If you’ve spent years cycling back and forth between blonde and brunette, bubblegum pink may be a bit out of your comfort zone. According to Epstein, however, bubblegum pink is the smoothest transition into the world of vibrant hues. 

“The thing about pinks is that they work on everyone. They look amazing on everyone, and they are the softest ‘vibrant” tone,’ Epstein says. “I call it the gateway color...They fade out beautifully and it’s lower commitment.”

Like most fantasy colors, it may take a bleach session or two to lift your current hue before you achieve your desired bubblegum shade (unless you’re already working with lightened blonde locks). Bleach will always cause some damage, but a seasoned colorist can help to manage the look and feel of your strands before you leave the salon. 

The Best Products For Bubblegum Pink Hair

Anyone with a high-maintenance hair color will tell you that while your salon appointments are are a huge part of maintaining bubblegum pink, your at-home routine is just as important. 

Epstein recommends investing in the entire Matrix Total Results Keep Me Vivid line. 

“Not only does it smell amazing, but it also really helps to hold the color much longer,” she says. 

First, swap out your regular shampoo for Matrix Total Results Keep Me Vivid Sulfate-Free Shampoo. This shampoo gently cleanses and hair to maintain the vibrancy of fast-fading hair color. 

“Like with any other vivid color, I recommend keeping the washing minimal...One to three times a week max with cool water,” Epstein says. 

If you want to get the most of your bubblegum hue, adding one extra step to your shower routine is essential: Right after you rinse out your shampoo, apply a few spritzes of Matrix Total Results Keep Me Vivid Color Lamination Vibrancy Spray to your hair. The product helps seal the color within the hair for ultra-nourished, high-reflect color. Let it sit on your strands for one to five minutes before layering on the Total Results Keep Me Vivid Nourishing Conditioner

Once you step out of the shower, apply Matrix Total Results Keep Me Vivid Color Velvetizer Protectant Balm throughout your hair. This leave-in treatment has a color-protecting UV filter and heat protecting qualities to prep your hair before air-dry or blow-dry styling.

Now that you have the hair care routine for bubblegum pink down, you’re almost officially ready to call up your stylist. Before you do, keep scrolling for seven of the best ways to wear the shade. 

The Best Bubblegum Pink Hair Looks To Try Now

All Over Bubblegum Pink

Hair daredevils, this one is right up your alley! Opt for a full head of bubblegum pink if you’re ready to delve right into fantasy hair. 

Bubblegum Pink Balayage

Wary of committing to a full head of bubblegum pink? The balayage technique will leave some of your natural hair color visible, making your transition into fantasy hair color a bit less scary. 

Dip-Dyed Bubblegum Pink

Forget the dip-dye jobs you tried to DIY back in middle school. With the proper technique, dip-dyed bubblegum is a stunning way to ease into the vibrant shade.

Bubblegum Pink Highlights

Searching for another low-key way to try bubblegum hair? Ask your colorist to throw a few highlights into the mix. 

Metallic Bubblegum Pink

If you’re looking for a bubblegum pink shade with a shimmery finish, this metallic bubblegum look is next-level. 

Bubblegum Pink Waves

Beach waves are nothing new, but we never grow tired of seeing them—especially with a shade as punchy as bubblegum. 

Bubblegum Pixie Cut

If you’re going to slay a celebrity-approved hue, you might as well pair it with one of the most show-stopping haircuts. A pixie cut with a bubblegum hue is a daring mix, but the final result is to die for! 

Interested in trying bubblegum pink hair? Use our salon locator to book an appointment at a salon near you.

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