Main content

Some Of Our Top Products Just Won BIG

Allure best of beauty products

Every year, the beauty editors at Allure test thousands of beauty products to find the best of the best to present to their readers as part of the annual Best of Beauty Awards. When they announce their yearly winners, you can rest assured that there are no better products on the market!

We love all things beauty here at, and it should come as no surprise that we pay particularly close attention to the winners in the hair category—which is why we were overjoyed to see that some of our favorite products from the L’Oréal portfolio made the cut for 2020. Keep reading to learn more about these three award-winning products and how you can add them to your routine, whether you’re looking to eliminate red undertones in brown hair or tame frizz, these picks may be for you.

The Winners Of The Allure Best Of Beauty Awards


Total Results Dark Envy Green Toning Shampoo

Color-depositing green shampoo to remove red undertones from dark hair colors.


Total Results Dark Envy Red Neutralization Hair Mask

A blue-green color-depositing hair mask to neutralize red tones in dark brown hair.

Winner In The “Beauty Breakthrough” Category: Matrix Total Results Dark Envy Shampoo And Red Neutralization Mask

You’ve likely heard of purple and blue color-toning shampoos for blondes and lightened brunettes. However, Matrix changed the game in 2020 with its Matrix Total Results Dark Envy line. This line was made specifically for dark brunettes dealing with unwanted red undertones.

This shampoo and hair mask use green pigment to eliminate the look of red undertones on virgin or color-treated black to dark brown hair. These are a must-have for your routine, whether you’ve chosen a dark brown hair color for fall or need a quick color refresh between salon appointments.


Deep Clean Dry Shampoo

A high-performance dry shampoo that absorbs excess oil on up to day 4 hair.

One size only for Deep Clean Dry Shampoo
9 fl oz

Winner In The “Best Dry Shampoo” Category: Redken Deep Clean Dry Shampoo

This dry shampoo allows you to go four days without washing—so if you can imagine why anyone with a busy schedule would love this heavy-duty formula. Key ingredients like rice and tapioca starch work to fight off greasy roots while leaving hair with a refreshed, deep clean feel.

Interested in finding more products for your routine? Shop the best salon-quality products at

Orientation message
For the best experience, please turn your device