Here at Hair.com, we’ve always known that L’Oréal’s professional brands are exceptional. That’s why we get especially excited when our tried-and-true products get the official recognition they deserve—like winning prestigious beauty awards. To celebrate these accomplishments, we’re showcasing some of the standout products that have the beauty industry buzzing. Keep reading to see which formulas earned a spot in the limelight this year.
The Award-Winning L’Oréal Professional Products To Try Now
Redken Acidic Color Gloss Shampoo and Conditioner
The Accolade: Best Shampoo and Conditioner for Color-Treated Hair
As one of the leaders in professional hair color, Redken knows a thing or two about making salon hues last as long as possible. Enter the Acidic Color Gloss Shampoo and Conditioner, an acidic system that extends color vibrancy for up to 32 washes while locking in intense, molecular-level shine. See the transformative powers of this duo for yourself in our Redken Acidic Color Gloss Haircare Review.
Matrix Food For Soft Multi-Use Hair Oil Serum
The Accolades: Best Shine Enhancer and Best Silkening Hair Serum
This hybrid hair oil-serum earned two separate awards in 2024, so you know it must be good. The lightweight formula, which is infused with skincare-inspired ingredients like avocado oil and hyaluronic acid, provides smoother, softer hair while doubling as a heat protectant. Its versatility also makes it a seamless addition to any routine—use it on wet hair as a styling primer or apply it to dry hair as a finishing touch.
Kérastase Elixir Ultime Refillable Hydrating Hair Oil
The Accolade: Best Finishing Oil
Kérastase’s Elixir Ultime Hair Oil (or liquid gold in a bottle, as it’s affectionately nicknamed) has long been a fan favorite. After all, the wild camellia-infused oil is renowned for its ability to boost shine, tame frizz, and strengthen hair, among many other benefits. And this year, there’s something new contributing to its cult following: refillable packaging that makes it easier than ever to stock up.
One of our editors recently put this iconic hair oil to the test, and the results speak for themselves—see why she (and the rest of the haircare world) officially deems it #WorthTheHype.
Pureology Hydrate Shampoo and Conditioner
The Accolade: Best Shampoo and Conditioner for Dry Hair
If you’re in a constant battle against dry hair, don’t let another day pass where Pureology’s Hydrate Shampoo and Conditioner don’t have a spot on your shower shelf. The deeply hydrating, best-selling duo nourishes and replenishes moisture in all hair types, from extremely straight to tightly coiled. Not to mention, all of Pureology’s products are formulated with the brand’s proprietary AntiFade Complex to help preserve color vibrancy.
L’Oréal Professionnel Absolut Repair Molecular Hair Mask
The Accolade: Future of Beauty Award
Let’s face it: Some of our favorite styling habits (think hot tool use, dyeing, or perming) can cause major hair damage. When strands need a little extra TLC, reach for the reparative hair mask from the Absolut Repair Molecular range. For the first time, L’Oréal Advanced Research has found a way to inject decomposed peptides into the hair fiber, helping to reform and rebuild the molecular structure of the hair. As the award’s name indicates, this formula really is the future of haircare.
Biolage Professional Volume Bloom Shampoo
The Accolade: Best Shampoo
While mousses and texturizing sprays can temporarily lift fine or thin hair, a good volumizing shampoo can give it enduring fullness. That’s where Biolage Professional’s Volume Bloom Shampoo comes in. The sudsy shampoo is inspired by nature's ever-expanding cotton flower, helping to plump fine hair with lightweight, bouncy volume. Complete your routine with the corresponding conditioner for maximum body.
Next Up: 25 of the Best Hair Products from L’Oréal Pro Brands
Header photo credits (left to right): L’Oréal/Hair.com, @lorealpro
Use our salon locator to try one of these award-winners with a pro near you. In the meantime, take our Hair Quiz for immediate expert advice.
