Summertime hair means not a care in the world…or does it? Even if you intend on rocking effortless beach wavy hair all summer, Min Kim, L'Oréal Professionnel brand ambassador, says color-treated hair should still be kept under a watchful eye.
Why? When under the sun, color-treated hair can be more prone to discoloration and feeling dry. Luckily, Kim shares four important points to remember that will allow you to better care for color-treated hair during those hot summer months.
Strengthen your strands, not just your color.
According to Kim, healthy hair is half the battle. Never skip out on hair prep! Good news: There’s a way to fortify your hair and extend your color’s durability at the same time! Have your hairdresser incorporate L'Oréal Professionnel’s salon-exclusive Smartbond service right into your coloring treatment. It’s a three-step formula that protects bonds and durably strengthens for a stronger hair fiber during technical service.
Hair sunscreen is a real thing.
When it comes to preserving your summer hair color, Kim doesn’t take the matter it lightly.
“Sun is color's mortal enemy,” she declares.
By no means do we want you to kick your beach habits, but colored hair or even a balayage is extremely vulnerable to the sun’s UV rays.
The solution? SPF protection. Believe it or not, SPF is not just for skin.
Chlorine weakens color.
“Chlorine strips the hair of moisture,” Kim points out.
When your hair is dry and damaged, hair color will fade quickly. Don’t write off the pool just yet!
“Always wet your hair with fresh water before exposure to chlorine,” she advises.
Stock up on color protection products.
“The more, the merrier” is your new hair color care mantra! If you want a do-it-all professional product that protects your color against everyday wear and tear, go with Kim’s favorite, the Série Expert Vitamino Color A-OX Color Spray by L'Oréal Professionnel.
“Adding a mask treatment afterward is even better,” she notes. Snag an opulent formula at your nearest salon. These nourishing balms work to soothe and restore sun-exposed strands, and are truly a luxurious treat after a sun-filled day. As an added bonus, a mask easy to take it with you on your next holiday!
When following these expert tips, you can count on healthy hair with long-lasting vibrant color all summer long!