When it comes to new year hair trends, we’re always on the edge of our seats waiting to see what cuts, styles, colors, and products are going to be must-tries for the next 12 months. Luckily, at Hair.com, we have an in with some of the top stylists and brands in the industry—and we’re committed to sharing what’s going to be trending (and pro-approved) with our audience.
Searching for hair trends to try in the new year? We’re breaking down five exciting hair trends to look forward to in 2023, from undone manes to more animal-inspired styles.
- “I foresee lots of shag and wolf haircuts for curly and wavy textures,” says Michelle O’Connor, Matrix Global Artistic Director.
- Butterfly haircuts are on the rise! But Biolage Ambassador and celebrity stylist Sunnie Brook who coined the haircut says that many people aren’t executing the look correctly. “It’s a very layered haircut that falls below the shoulders and is cut in a way that the top layer can be separated from the bottom and easily pinned under to look like a short haircut. The shortest top layer falls about two to three inches below your chin,” she explains.
- Biolage Curl Specialist and celebrity stylist Cynthia Alvarez says that the viral octopus cut isn’t going anywhere. “[An octopus haircut] is the shape your hair becomes as it grows out the mullets and shag haircuts we got during the spring and summer,” she notes. “It’s textured and chic if you style it correctly!” Get the look with our most popular texturizers below.
Shop the Trend
Root Tease Backcombing Spray
A long-lasting finishing hairspray perfect for creating texture and volume.
FREE GIFTS WITH $65+
Root Lifter Volumizing Spray Foam
Volumizing hairspray for added bold fullness and added thickness.
FREE GIFTS WITH $65+
Serie Expert Curl Expression Definition Activator Gel
Curl definition gel provides curl and coil pattern definition from roots to ends and activates curls and coils.
FREE GIFTS WITH $65+
Serie Expert Curl Expression Curls Reviver Spray
Lightweight curl and coil defining and reviving spray that calms frizz and instantly extends curl and coil pattern and definition.
FREE GIFTS WITH $65+
Serie Expert Curl Expression 10-in1 Cream-in-Mousse
Alcohol-free, multi-benefit mousse that gives soft hold and hydration for curls and coils.
FREE GIFTS WITH $65+
- No surprise here—reds are still reigning! “Red hair will be celebrated going into the winter. Red coppers, wines, and violets,” says O’Connor.
- The perfect follow-up shade for fading redheads is a strawberry-inspired hue. “Expect some pale strawberry coppers,” says George Papanikolas, Matrix Celebrity Colorist and Brand Ambassador. “This color is easy to do over blonde hair or existing red tones. If you already have blonde hair all you have to do is lift the base and highlight first. The best way to define the tone is having a pale, almost blonde base color with copper undertones.”
- Temporary hair color products like color-depositing conditioners and in-salon hair gloss like Redken Shades EQ make it easy to experiment without commitment.
Shop the Trend
Color Fanatic Top Coat + Tone Red
A high-gloss red topcoat that restores shine and revives candy-apple and ruby-red tones in just 5 minutes.
FREE GIFTS WITH $65+
Color Fanatic Top Coat + Tone Copper
A high-gloss red topcoat that restores shine and revives copper and copper red tones in just 5 minutes.
FREE GIFTS WITH $65+
Total Results Keep Me Vivid Color Lamination Vibrancy Spray
A hair-color-sealing spray that promotes vibrancy.
FREE GIFTS WITH $65+
Biolage Professional Red Poppy Color Depositing Conditioner
Add a cool red luster and dimension with this temporary vegan color depositing conditioner.
FREE GIFTS WITH $65+
Biolage Professional Saffron Red Color Depositing Conditioner
Add bold copper tones to light brown and warm red hair with this temporary vegan color depositing conditioner.
FREE GIFTS WITH $65+
- Simple, low-maintenance hair hacks and hairstyles went viral throughout 2022—and the trend will be even bigger in 2023.
- Elevate your styling routine with everyday hacks that will get you that effortless look. Matrix Brand Ambassador Greg Gilmore gives us this one: “Even looser curls—almost a wave around the face and more straight hair from that point down.”
- When it comes to color, even the technique you use will be essential to nailing the undone trend. “[Ribbon lights] are a technique that adds a lot of dimension to waves or curls,” says Brook, suggesting the technique is one to try if you want ‘undone’ hair. “Highlights are applied to naturally air-dried hair. So stylists can see the best placement. The highlight color is one to two levels lighter than the all-over base color to give the hair reflective qualities without being stripe-y.”
Shop the Trend
Deep Clean Dry Shampoo
A high-performance dry shampoo that instantly refreshes styles, delivers maximum oil absorption for greasy roots, and allows hair to go up to 4 days between washes
FREE GIFTS WITH $65+
Dry Texture Finishing Spray
Texturizing spray for all hair types that adds soft texture and lightweight volume for effortless style.
FREE GIFTS WITH $65+
Vavoom Triple Freeze Extra Dry Unscented
Neutral fragrance hairspray with extremely high-hold and lasting volume and frizz protection without the crunch or stickiness.
FREE GIFTS WITH $65+
- Our editors here at Hair.com are calling this one! Extra-long locks will make a comeback in 2023, so get ready to break your hair extensions back out if you want to hop onto the trend immediately.
- For those who want to do the work, focus on healthy hair growth by embracing products targeted for longer, stronger locks.
- Men are embracing longer styles more than ever, too!
Shop the Trend
Total Results Instacure Anti-Breakage Shampoo
Anti-breakage shampoo that works to smooth, repair and reduce breakage in dry, damaged, brittle hair.
FREE GIFTS WITH $65+
Total Results Instacure Anti-Breakage Conditioner
Anti-breakage conditioner that nourishes, repairs and strengthens dry, damaged, brittle hair.
FREE GIFTS WITH $65+
Total Results Instacure Tension Reliever Scalp Ease Serum
Leave-in scalp serum cools scalp to relieve tension and nourishes dry roots from tight and protective hairstyles.
FREE GIFTS WITH $65+
Ashita Supreme Intense Revitalization Hair Serum
A revitalizing leave-in treatment for dull and damaged hair.
FREE GIFTS WITH $65+
Extreme Length Triple Action Treatment Mask
A 5-minute treatment hair mask with biotin, niacinamide, and castor oil, that promotes a nourished scalp & strengthens lengths
FREE GIFTS WITH $65+
Extreme Length Shampoo with Biotin
A biotin-formulated shampoo that helps to reduce breakage in damaged hair.
FREE GIFTS WITH $65+
Extreme Length Conditioner with Biotin
A biotin and castor oil-formulated conditioner that prevents breakage.
FREE GIFTS WITH $65+
Extreme Length Shampoo + Conditioner Duo
This biotin-formulated duo prevents breakage in damaged hair
FREE GIFTS WITH $65+
- Skipping heat styling in favor of no-heat hairstyles like buns, ponytails, textured waves, and natural curls. “I absolutely encourage all of my curly girls to embrace their natural curls, but not all curls and hair types are created equal,” says Bradley Leake, Hair.com Ambassador, and celebrity stylist. “Using your fingers to help define your curl pattern and cut down on heat damage is the best way to keep your curls hydrated and happy.”
- Prioritizing hair health above all else and want hair to look healthy as possible.
- Products like acidic shampoos and conditioners, split-end sealers, leave-in treatments, and shine serums will help your hair look as healthy as it feels.
Shop the Trend
All Soft Moisture Restore Leave-In Treatment with Hyaluronic Acid
Intensely moisturizing leave-in treatment that adds immediate shine, conditioning, and hydration benefits to dry, dull hair.
FREE GIFTS WITH $65+
Elixir Ultime L’Huile Original Hair Oil
Nourishing treatment and anti-frizz oil that blends Argan Oil and Marula Oil to add shine, hydration, and strength to all hair types and textures.
FREE GIFTS WITH $65+
All-In-One Coconut Infusion Multi-Benefit Spray
A multi-benefit, leave-in hair treatment spray with coconut oil.
FREE GIFTS WITH $65+
25 Miracle Milk Leave-In Conditioner
A lightweight leave-in conditioner with heat protection that detangles, calms frizz, and treats damage and dryness.
FREE GIFTS WITH $65+
Interested in more expert advice and salon-quality products to live out your dream hair this year? Browse Hair.com for the latest on all things hair.
Root Tease Backcombing Spray
A long-lasting finishing hairspray perfect for creating texture and volume.
FREE GIFTS WITH $65+
Root Tease Backcombing Spray
A long-lasting finishing hairspray perfect for creating texture and volume.
FREE GIFTS WITH $65+
Serie Expert Curl Expression Definition Activator Gel
Curl definition gel provides curl and coil pattern definition from roots to ends and activates curls and coils.
FREE GIFTS WITH $65+
Serie Expert Curl Expression Curls Reviver Spray
Lightweight curl and coil defining and reviving spray that calms frizz and instantly extends curl and coil pattern and definition.
FREE GIFTS WITH $65+
Serie Expert Curl Expression 10-in1 Cream-in-Mousse
Alcohol-free, multi-benefit mousse that gives soft hold and hydration for curls and coils.
FREE GIFTS WITH $65+
Color Fanatic Top Coat + Tone Red
A high-gloss red topcoat that restores shine and revives candy-apple and ruby-red tones in just 5 minutes.
FREE GIFTS WITH $65+
Color Fanatic Top Coat + Tone Copper
A high-gloss red topcoat that restores shine and revives copper and copper red tones in just 5 minutes.
FREE GIFTS WITH $65+
Total Results Keep Me Vivid Color Lamination Vibrancy Spray
A hair-color-sealing spray that promotes vibrancy.
FREE GIFTS WITH $65+
Biolage Professional Red Poppy Color Depositing Conditioner
Add a cool red luster and dimension with this temporary vegan color depositing conditioner.
FREE GIFTS WITH $65+
Biolage Professional Saffron Red Color Depositing Conditioner
Add bold copper tones to light brown and warm red hair with this temporary vegan color depositing conditioner.
FREE GIFTS WITH $65+
Deep Clean Dry Shampoo
A high-performance dry shampoo that instantly refreshes styles, delivers maximum oil absorption for greasy roots, and allows hair to go up to 4 days between washes
FREE GIFTS WITH $65+
Dry Texture Finishing Spray
Texturizing spray for all hair types that adds soft texture and lightweight volume for effortless style.
FREE GIFTS WITH $65+
Vavoom Triple Freeze Extra Dry Unscented
Neutral fragrance hairspray with extremely high-hold and lasting volume and frizz protection without the crunch or stickiness.
FREE GIFTS WITH $65+
Total Results Instacure Anti-Breakage Shampoo
Anti-breakage shampoo that works to smooth, repair and reduce breakage in dry, damaged, brittle hair.
FREE GIFTS WITH $65+