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Matrix Is Teaming Up With Laverne Cox For Matrix Destination 2020

photo of Laverne Cox for Matrix Destination 2020

While the rest of the world is returning to their regular schedule come January, some of the world’s top stylists are heading to Orlando for Matrix’s annual Matrix Destination event. The three-day event includes a full lineup of presentations and classes spanning everything from textured hair to vivid colors. 

Ready for the most exciting part? The brand just announced that Laverne Cox, award-winning actress, producer, and activist, is set to hit the stage at the event as the newest Total Results brand ambassador and speaker. 

laverne cox matrix destination

“I am so excited to join Tabatha and some of the most talented people in beauty at Matrix Destination 2020,” Cox says. “I am passionate about beauty and know when a person looks their best this can translate to how they feel as well. I only know how to be my true self and that is why this partnership with Matrix Total Results is the perfect fit!”

Whether you have dry, damagedcolor-treated, or textured hair, Matrix offers a wide variety of product ranges. By partnering  with Laverne Cox, the brand hopes to shine a light on the importance of meeting the needs of all clients and give artists the tools and training needed to continue to provide the best service possible. 

laverne cox matrix destination

“Hair stylists are artists...The hair is their craft and the styles they create are their art,” says Tabatha Coffey, Matrix global brand ambassador and Matrix Destination 2020 host. “Like any craft these artists need to continue to challenge themselves and push boundaries to learn...And that is why trainings like Matrix Destination 2020 are so invaluable to our industry!”

Cox will lead the opening show on Sunday and join Coffey for the “Live Your Color” discussion on Monday morning. 

Interested in attending Matrix Destination? Visit www.matrixprofessional.com/destination to learn more and book your spot.

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