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  6. New Look, Same Salon-Quality Results: Everything You Need To Know About The New Pureology

New Look, Same Salon-Quality Results: Everything You Need To Know About The New Pureology

photos of pureology strength cure

If you have color-treated hair, caring for your salon hue should be the most important part of your hair care routine. But, what about the rest of your hair concerns? Whether you’re dealing with dry salon blonde or uncontrollable frizz, you shouldn’t have to compromise your color care to maintain the rest of your mane. Luckily, when it comes to caring for color-treated hair and tackling various hair concerns, you can always trust Pureology.

Pureology’s innovative dual-benefit, vegan certified formulas combine extraordinary color care with luxurious fragrances, all with no sulfates or parabens. What’s inside the bottle is of the utmost importance, but we would be lying if we said we don’t want our products to look as good as they work. If you weren’t already obsessed with Pureology formulas, you’ll be happy to know that the products and packaging you love are getting a major upgrade. All revamped Pureology products come in sleek, modernized packaging, reimagining the brand’s iconic logo.

Pureology is known for their signature aromatherapy fragrances—and whether it’s your favorite shampoo and conditioner system or your go-to leave-in product, you likely have a favorite scent. Some hair care lines like Strength Cure, Strength Cure Best Blonde, and Smooth Perfection feature all-new fragrances for you to enjoy.

Pureology Hydrate Softening Treatment

Aside from a packaging makeover and revamped scents, Pureology recently unveiled a brand new product, the Hydrate Soft Softening Treatment. Formulated with shea butter and almond oil and featuring signature aromatherapy blend of red fruits, rose, and amber, this product softens and nourishes dry, color-treated hair.

Ready to try the new Pureology for yourself? Read on to find out which Pureology shampoo you need based on your hair type and concerns.

The Best Pureology Shampoo For Blondes


Pureology Strength Cure Best Blonde Shampoo

Salon blondes—you need this shampoo in your life! The Strength Cure Best Blonde Shampoo can keep your blonde hair toned and help neutralize brassiness while the brand’s exclusive AntiFadeComplex prevents color fading.

The Best Pureology Shampoo For Dull Hair


Pureology Nano Works Gold Shampoo

Pureology’s award-winning Nano Works Gold Shampoo doesn’t only preserve color-treated hair, but it's renewing formula can also reinvigorate dulling hair! If your hair has begun to lose its luster, the Nano-Works Gold Shampoo is one you need in your routine.

The Best Pureology Shampoos For Dry Hair


Pureology Hydrate Shampoo

It’s no secret that hair dye can really dry out your hair. Pureology’s Hydrate Shampoo can save you with a quenching, sulfate-free formula that works like an herbal-scented charm for color-treated hair.


Pureology Hydrate Sheer Shampoo

Heavy problems don’t always require heavy solutions. If you need a lightweight shampoo option that can hydrate your hair and help maintain its color, Pureology Hydrate Sheer Shampoo is the ideal addition to your shower routine. This formula hydrates while keeping your fine hair feeling light and airy.

The Best Pureology Shampoo For Frizzy Hair


Pureology Smooth Perfection Shampoo

Frizz-prone hair can become even frizzier once it’s been color-treated. Cleansing and taming misbehaving strands can prove to be a tough task, so why not let Pureology Smooth Perfection Shampoo offer some help? The shampoo is formulated with camellia oil to ease blow-drying, fight frizz, and restore manageability for a perfected blowout and beautiful color-treated hair.

The Best Pureology Shampoos For Volume

Pureology Pure Volume Shampoo

Pureology Clean Volume Shampoo

This fan-favorite formula is back and better than ever! The Pureology Clean Volume Shampoo is sulfate, silicone, and paraben-free and enhances volume and restores movement to flat, fine color-treated hair.

Pureology Clean Volume Shampoo, $30.00 MSRP


Pureology Fullfyl Shampoo

Not only does the Pureology Fullfyl Shampoo keep color fresh and vibrant, but it also helps densify your mane by adding more body and texture. With plant-protein and plant-derived amino acids, Pureology Fullfyl Shampoo can make your mane appear thicker without compromising its color or shine.

The Best Pureology Shampoo For Strengthening


Pureology Strength Cure Shampoo

For hair that is damaged or micro-scarred from color treatment, the Pureology Strength Cure Shampoo can give your mane some much needed TLC. The sulfate-free formula helps strengthen and repair damage, leaving color-treated hair beautiful.

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