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Titanium Is Our Newest Gray Hair Color Obsession

women with titanium hair color

There’s no denying the incredible popularity of gray hair this season. We’re not talking about those dreaded strands that show up due to stress or aging—these gray locks are completely intentional and offer a solution to the everlasting “what should I color my hair next?” saga. From charcoal hair color to grey balayage, the options are seemingly endless. However, there’s one particular variation that’s caught our eye: Introducing titanium hair color, the newest addition to the cool-toned hair craze.

Not all heroes wear capes and titanium hair is no exception. Consider this silvery hue the bulletproof shield that will protect you against all bad hair days. Keep reading to find out everything you need to know about this trending hair color.


woman with titanium hair color

What is titanium hair color?

Titanium hair color is a part of the ever-growing gray and ash blonde hair color family but with a unique shimmering twist. It’s a cool-toned metallic hair color that appears iridescent resembling, well, you know...titanium. The hue has undertones of blue, violet, or both to give it more depth, dimension, and complexity.

To achieve such an ashy and cool-toned color, you’re going to have to prepare for bleach and lots of it. Depending on your original hair color, it may take several salon appointments to achieve the silvery hue of your dreams. While it is important to note that bleach can damage to your mane, rest assured that your colorist will work with you to leave you with the healthiest feeling and beautiful locks.

woman with titanium hair color

How To Care For Titanium Hair

We’ll be honest with you—titanium hair color isn’t the easiest hue to maintain, but don’t be discouraged by a challenge. All you need to do is make some minor adjustments to your current hair care routine to ensure you get the most out of your new color while keeping healthy-feeling strands.

First, you’ll want to swap out your current shampoo and conditioner for a duo that’s formulated especially for color-treated hair. The Redken Color Extend Color Depositing Graydiant Shampoo is an anti-yellow shampoo made to brighten and nourish gray and silver hair. Pair it with the matching conditioner and you can say goodbye to those warm tones trying to wreak havoc on your cool new shade.

If your strands feel a little used and abused from the bleach, apply a dollop of Pureology Hydrate Superfood Treatment Mask to your locks one to two times a week. This vegan formula infused with avocado and coconut oil offers ultimate hydration for your strands while protecting the color with its anti-fade complex technology.

woman with titanium hair color

Who should try titanium hair color?

Have cool skin undertones? You’re in luck! Since titanium hair falls on the cooler end of the color spectrum, it looks particularly flattering on those who have cool undertones to match. If you’re someone with fair to medium skin, this may be right up your alley!

However, color is subjective. So don’t be afraid to set up a consultation with your professional stylist before ruling out this trending hue. You never know, it might be the unexpected hair color that’ll make you shine bright all summer long.

Want to see if titanium hair is right for you? Use our salon locator to book an appointment with a stylist near you.

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