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photo of women with eggplant hair color

Eggplant Hair Color Is The Food-Inspired Trend You Need To Try In 2024

Looking for a trendy, subtle way to wear purple hair? Check out these eggplant hair color ideas plus everything you need to know about how to achieve the shade.

As a self-proclaimed foodie, I’d be lying if I said I didn’t feel a spark of joy every time a new food-inspired hair color shows up on my Instagram feed. Some may roll their eyes at hues named after desserts and beverages, but I’m always eager to see what’s next. While red velvet and champagne blonde have been some of my favorites, there’s something extra special about eggplant hair color.

If you’re looking to try purple hair for the first time, this toned-down, cool-toned variation of the shade may be perfect for you. Inspired to give eggplant hair color a try? Read on for everything you need to know, plus some of our favorite ways to wear it.

What is eggplant hair color?

Inspired by the delicious summer vegetable (and the infamous emoji), eggplant hair color is a deep purple hue. Unlike similar warm-toned hair trends like mulled wine and burgundy, eggplant hair color is cool-toned and typically much more subdued. If you want to try purple hair without committing to a vibrant, high-maintenance hue, eggplant hair color might be for you. To achieve eggplant hair color, your colorist will apply your chosen hue throughout your entire mane.

Depending on the level of brightness or depth you want, your colorist might need to use bleach to achieve eggplant hair color. It’s important to note that bleach will always cause damage, but your colorist will help to improve the look and feel of your strands before you leave the salon.

Good hair day by @hairbyduhsavannah.

How do you care for eggplant hair color?

Now that eggplant hair color is officially on your radar, it’s time to go over a few maintenance tips before you book your salon appointment. As with any hair color change, you’ll need to make a few necessary changes to your hair care routine. First, swap your regular shampoo and conditioner for a system formulated for color-treated hair. We recommend Kérastase Bain Chromatique Riche Shampoo and Fondant Chromatique Conditioner. This system protects and prolongs color-treated hair.

If your strands are feeling the damaging effects of bleach, add a weekly hair mask like Kérastase Masque Chromatique Hair Mask to your routine. This multi-protecting hair mask deeply nourishes hair to protect and prolong your color vibrancy.

Looking for eggplant hair color inspiration? Read on for seven of the best ways to try the shade.

The Best Eggplant Hair Color Ideas To Try Now

Eggplant Balayage

Eggplant hair color blends beautifully with brunette strands. That’s why for a low-maintenance, on-trend way to try eggplant, we recommend asking your colorist for balayage. Your colorist will hand-paint an eggplant hue from the mid-lengths to ends of your strands while leaving your root color untouched.

Good hair day by @ashlynnthehairwitch.

Eggplant With Pops Of Blue

If you love eggplant for its cool-toned finish, why not throw another one into the mix? Purple and blue pair gorgeously together (particularly if you’re opting for highlights).

Eggplant Highlights

Speaking of highlights—if you’re looking to try an eggplant hue without committing to all-over color, start small with a few well-placed streaks. This will add a pop of color and dimension to your base color without going overboard.

Eggplant On Black Hair

If you thought you loved eggplant on brunette strands, the contrast between eggplant and black hair is equally stunning.

Eggplant Ends

If you’re bored of highlights and balayage, consider dip-dyed ends. Eggplant dip-dyed strands are bold and unexpected (while still being work appropriate).

Eggplant And Wine

We’re firm believers that wine makes everything better. Case in point: This stunning blend of eggplant and wine highlights.

Good hair day by @makeupbyfrances.


Great news: If vibrant hair is more your vibe, your eggplant hue doesn’t need to be subtle. Ask your colorist for a brighter take on the color. However, with vibrant hair color comes great responsibilities, expect to head back to the salon a few weeks sooner for a touch-up!

Interested in trying eggplant hair color? Use our salon locator to book an appointment with a stylist near you.

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