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Redken 5TH Avenue Hair Products

When it comes to trendsetting, fashion-forward hair care brands, it doesn’t get any better than Redken. Whether you’re looking for a haircare line tailor-made for your hair type and concerns or a runway-worthy styling product, Redken is a global leader in professional haircare products and services.


Founded in 1960 by actress Paula Kent and chemist Jheri Redding (hence, the name Redken), the brand was built on a foundation of science-based, innovative hair care. In fact, the brand pioneered the “Scientific Approach to Beauty” that is now the backbone of their top-selling products.



Not only does Redken have some of the best hair products in the industry, but also some of the most talented brand ambassadors and stylists representing them from salons spanning across 43 countries. The brand’s motto, “Learn Better, Earn Better, and Live Better,” emphasizes its commitment to educating and driving the success of their stylists. From Guido Palau and Rodney Cutler’s work at New York Fashion Week to Johnny Ramirez and Matt Rez’s world-renowned coloring techniques, you can always count on a Redken artist to make hair history.