Main content
Redken 5TH Avenue Hair Products

Same Formulas, New Look: All About Redken’s Rebrand

Here’s what you need to know about Redken’s latest evolution.

When it comes to trendsetting, fashion-forward hair care brands, it doesn’t get any better than Redken. Whether looking for a haircare line tailor-made for your hair concerns or searching high and low for runway-worthy styling products, Redken is a global leader in professional haircare products and services.


Founded in 1960 by actress Paula Kent and chemist Jheri Redding (hence, the name Redken), the brand was built on a foundation of science-based, innovative hair care. In fact, the brand pioneered the “Scientific Approach to Beauty” which is now the backbone of its top-selling products.

Redken has some of the best hair products in the industry and some of the most talented brand ambassadors and stylists representing them from salons spanning 43 countries. The brand’s motto, “Learn Better, Earn Better, and Live Best,” emphasizes its commitment to educating and driving the success of its stylists. From Rodney Cutler’s work at New York Fashion Week to Tracey Cunningham and Cassondra Kaeding’s world-renowned coloring techniques, you can always count on a Redken artist to make hair history.

When Redken isn’t launching an innovative new line like Acidic Bonding Concentrate or expanding an award-winning one such as the All Soft collection, the brand is hard at work giving their Styling Collection a modern makeover.

“Redken is always looking to evolve and give stylists and clients the tools they need to be on trend,” says Candy Gebhart, general manager of Redken USA. “With a legacy of setting the trends in style, Redken has renovated our Styling Collection with a new bold design, packaging using post-consumer recycled (PCR) plastic, modernized names, and refreshed, diverse brand imagery.”

Whether you’re a pro or a consumer, Redken’s newly-simplified packaging makes it a breeze to quickly identify which products do what to help your favorite hairstyles come to life.

“Redken’s new Styling renovation will educate and empower stylists and consumers to Style Confidently with products powered by science and prescribed by pros,” adds Gebhart.

Some of the most esteemed red carpet hairdressers couldn’t agree more.

“What I love about Redken’s new Styling renovation is the updated, colorful and easy-to-read products,” says celebrity hairstylist Evanie Frausto. “It’s visually appealing and easy to see which product is which since the name is clearly labeled.”

While the Redken formulas you’ve come to know and trust are still the same, you may have noticed that the containers for the brands’ shampoos, conditioners, and masks have recently undergone a bit of an evolution. Take its beloved dry shampoo which is now available in a jumbo size, so you can spray as generously as your heart desires.

Keep scrolling to discover the tried and true items that Redken celebrity stylists and ambassadors swear by, or shop the full suite of Redken products here on Hair.com. No matter your hair length or type, you’re bound to find a Redken product that’s perfect for you.

Shop the Pros’ Favorite Redken Products


All Soft Moisture Restore Leave-In Treatment with Hyaluronic Acid
Discover

new

Redken

All Soft Moisture Restore Leave-In Treatment with Hyaluronic Acid

Intensely moisturizing leave-in treatment that adds immediate shine, conditioning, and hydration benefits to dry, dull hair.

Old price New price $29.00

Redken All Soft Moisture Restore Leave-In Treatment

“I love Redken’s new All Soft Moisture Restore Leave-In Treatment, which instantly restores hydration to hair,” says Redken celebrity hairstylist Kiley Fitzgerald. “It’s perfect for my clients who are constantly using heat on their hair and looking or needing protection.”

Powered by skincare superhero hyaluronic acid, you know this treatment means business.



Redken Acidic Bonding Concentrate

Love coloring, bleaching, or heat-styling your hair? Redken brand ambassador Ryan Pearl swears by the Redken Acidic Bonding Concentrate Bundle and Intensive Treatment, which uses citric acid and a concentrated bonding complex to strengthen overprocessed hair.

“It really preps your hair to be in the best shape for coloring and helps repair weakened strands from the inside out,” he says.


Dry Texture Finishing Spray
Discover

new

Redken

Dry Texture Finishing Spray

Texturizing spray for all hair types that adds soft texture and lightweight volume for effortless style.

Old price New price $28.00
One size available
8.5 fl oz

Redken Dry Texture Finishing Spray

If you want to provide weightless dry texture to your hair, take a cue from Frausto and add Redken’s Dry Texture Finishing Spray to your cart ASAP.

“It’s a spray formulated with oil-absorbing starches to provide airy volume and instant lift that creates texture without buildup or crunch,” he says. “It’s a must-have multi-benefit product.”


Deep Clean Dry Shampoo
Discover
Redken

Deep Clean Dry Shampoo

A high-performance dry shampoo that instantly refreshes styles, delivers maximum oil absorption for greasy roots, and allows hair to go up to 4 days between washes

Old price New price $43.00
One size available
9 fl oz

Redken Deep Clean Dry Shampoo

Of course, every hair care routine needs a trusty dry shampoo, and Redken’s Deep Clean Dry Shampoo has been an industry go-to for years.

“This award-winning dry shampoo now comes in a jumbo format–three times the size and definitely three times more fun,” says Fitzgerald. “When I’m on the road or doing clients' hair, I can never have enough dry shampoo. From freshening up old locks to finishing off a red carpet look, I love that dry shampoo provides effortless body to help create any look.”


One United All-In-One Multi-Benefit Treatment
Discover
Redken

One United All-In-One Multi-Benefit Treatment

A mult-tasking treatment spray that helps you manage, protect and enhance hair.

Old price New price $28.00

Redken One United Multi-Benefit Hair Treatment Spray

With a whopping 25 benefits, there aren’t many things that Redken One United Multi-Benefit Hair Treatment Spray can’t do. If you’re dealing with matted hair, Redken national educator Laura Frazier especially loves this formula as a detangler.

“Mist this product in your hair, get yourself a tail comb, and instead of combing, you want to use a ‘stab and stir’ technique to loosen up that matting,” she says. “Then, you can comb through.”


Quick Blowout Heat Protecting Blowdry Spray
Discover

new

Redken

Quick Blowout Heat Protecting Blowdry Spray

A lightweight spray that helps reduce blow drying time

Old price New price $26.00

Redken Quick Blow Out Heat Protecting Blow Out Spray

Perfecting the art of the bouncy blow-out is no easy feat—so when you have one, you’ll want to pull out all the stops to ensure it lasts.

“The Redken Quick Blow Out Heat Protecting Blow Out Spray is great for refreshing the ends of the hair in the morning,” says Hannah Matthews Moore, Redken artist. “You could just spritz and quickly put velcro rollers back in. Then take it all out once it's dry and finish with a texture finishing spray.”


Brews Daily Shampoo
Discover

new

Redken

Brews Daily Shampoo

A lightweight, hydrating shampoo for all hair types that gently cleanses and nourishes hair.

Old price New price $19.00
One size available
10 fl oz

Redken Brews Daily Shampoo

Frausto, an men’s hair care expert, loves Redken Brews Daily Shampoo to gently cleanse hair using a lightweight formula. It features ingredients like malt and glycerin that won’t strip your strands.



Redken Extreme Anti-Snap Split Ends Hair Treatment

Whether your hair is prone to split ends or you simply want to ensure a healthier grow-out, Hair.com ambassador Bradley Leake recommends picking up Redken’s Extreme Anti-Snap Split Ends Hair Treatment. Use it with the line’s Extreme Shampoo and Conditioner to reduce breakage by 75%.


Styling Spray Wax Invisible Texture Mist
Discover
Redken

Styling Spray Wax Invisible Texture Mist

A medium-control wax texture hairspray that creates a tousled, undone look with body and dimension.

Old price New price $23.00

Redken Spray Wax

“Redken’s Spray Wax is a perfect red carpet product that I love to use on my celebrity clients,” raves Frausto. “I apply it to damp hair and then use a comb to style as desired. It provides flexible, medium-hold to hair in an easy-to-use spray that leaves a matte-looking finish to polish any mane.”

Need more convincing? Fitzgerald also calls this wax spray one of her “go-tos” for updos.


Color Extend Blondage Anti-Brass Purple Hair Mask for Blonde Hair
Discover
Redken

Color Extend Blondage Anti-Brass Purple Hair Mask for Blonde Hair

A purple pigmented mask for removing brass from blonde hair

Old price New price $31.00
One size available
8.45 fl oz

Redken Color Extend Blondage Anti-Brass Purple Hair Mask

Few understand blonde hair care better than Pearl. If you’re searching for a toning product to keep your blonde bright and brass-free between appointments, shop his favorite purple-toning formula: Redken’s Color Extend Blondage Anti-Brass Purple Hair Mask. In just five minutes, this nourishing pigment-depositing mask can help neutralize orange and brassy tones in color-treated blonde hair.

Find even more Redken products and professional advice on Hair.com.

Orientation message
For the best experience, please turn your device