If there’s one salon brand you can expect to see behind the scenes of the biggest runways around the world, it’s L’Oréal Professionnel. Founded in 1909, this salon-only brand has been connected to fashion since it’s inception and has been featured in over 800 fashion shows worldwide. Since L’Oréal Professionnel’s founding, the brand has provided top of the line hair care, and hair color products tried and tested by some of the biggest names in the hair industry.
The brand’s founder, Eugène Schueller, believed in research-based hair care and wanted to create reliable solutions for hairdresser’s needs. In fact, he created the first safe hair dyes ever to hit the market. Now, with 100 years of business under their belt, the brand continues his legacy by creating the highest quality products with every client and hairdresser’s needs in mind.
When you’re searching for what’s new in the hair and fashion world, look to L'Oréal Professionnel. The brand and the stylist’s that back it are always pushing boundaries, inspiring, and keeping up with global hair trends.
When you book an appointment with a L'Oréal Professionnel stylist, you can be sure that they’re up to date with the latest and greatest in the hair industry. Whether it’s through teaching the latest techniques, day-to-day salon practices, or improving working conditions, the brand is 100 percent committed to educating their stylists.
If there’s one thing clients head to L'Oréal Professionnel salons for, it’s professional color. Whether you’re opting for blonde balayage or a fantasy shade, the brand offers innovative, in-salon formulas that allow you to achieve the hue of your dreams. L'Oréal Professionnel’s innovation in salon color doesn’t end at the salon; they’re also making waves in the tech world. Looking to make a dramatic color change but don’t want to commit to a new hue until you know what it looks like? Test the waters by downloading the brands “Style My Hair App,” which allows you to try any shade before booking an appointment.