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Best Of Blonde: Our 2020 Hair Color Predictions

blonde hair color trends

2020 may be the year of the brunette, but why should they get to have all the fun? Blondes are notoriously the fun ones after all, and even though we’ve been showing serious love to our dark-haired girls out there, we haven’t entirely forgotten about our blondes.

Whether you’re a blonde looking to make a change or you’re edging into lighter hair for the first time, we’re here to help! Read on for the eight blonde hair color trend you need to look out for this year.

The Best Blonde Hair Color Trends To Try In 2020

Toasted Blonde

Looking to take your brunette hue a few shades lighter? Consider toasted blonde. This hue seamlessly blends a brunette base color and brighter blonde highlights to create a low-maintenance, dimensional look that’s perfect for a first-time color change.

If you begin to notice brassiness once you lighten your hue, use a blue shampoo and conditioner system like Redken Color Extend Brownlights Shampoo and Conditioner. This progressive toning system is ideal for preventing and neutralizing brass on both highlighted and natural brown hair.

Honey Blonde

We’re leaning into warm territory in 2020, and if there’s one shade you need to try, it’s honey blonde. Like it’s twin sister, honey brown, this sunkissed, dimensional shade is customizable to fit any skin tone.


New Year’s celebrations might be long gone, but we’ll be raising our glasses to champagne blonde hair all year long. Inspired by the popular party beverage, there’s never a wrong time to try this shiny, cream blonde hue.

Strawberry Blonde

While we’re always swooning over strawberry blonde, 2020 is officially the year this ginger-tinged shade gets the love it deserves. If you’re debating between blonde and red, strawberry blonde is the perfect choice for you.

Platinum With Blue Tint

While warmer tones are the vibe for 2020, you’ll still be seeing tons of platinum on your social feeds—but with a twist. Over the next few months, you’ll be seeing icy blonde shades with cool-toned pops of color. Ask your colorist to add a tint of icy blue or purple throughout your platinum hair color to stay on trend this year.

If you opt for a shade as ashy and light as platinum, you’ll want to protect your hue from brass and color fading. Add a purple shampoo and conditioner like Kérastase Bain Ultra-Violet Purple Shampoo and Cicaflash Conditioner to your routine. This system instantly neutralizes brassy hair and yellow undertones to maintain cool blonde shades.

Sand Storm

Sand storm is the first blonde color trend to catch our eye in 2020, and with good reason! To create sand storm hair color, your colorist will use foil highlights or a balayage technique to add sandy blonde highlights throughout your mane, mainly focusing on the strands framing your face.

Golden Blonde

Golden blonde, we could never forget about you! If you’re looking to turn a lot of heads in 2020, you’ll strike gold with this dimensional, glossy blonde.

Smoky Blonde

Ok, moody girls: This one’s for you! If bright, sun-kissed blonde isn’t your vibe, ask your colorist for smoky blonde. Smoky blonde leans somewhere between ash blonde and gray (and is perfect for pale skin tones).

Interested in trying a new blonde hair color? Use our salon locator to book an appointment at a salon near you.