When the holiday season rolls around, I like my blonde to be as light and bright as my Christmas decorations. While I tend to add warmth to my mane during the summer, I switch it up with ashy, cool-tones once the temperature starts to drop. Unfortunately, without the right hair products, my dreamy ash blonde hue can go from bright to brassy in an instant. That’s where purple shampoo comes in.
Purple shampoo is responsible for keeping blonde hair bright and brass-free. If you’ve never heard of it before, you’ve come to the right place! We’re breaking down everything you need to know about purple shampoo, including some of our favorite formulas you can use to keep your mane cool all season long.
What is purple shampoo good for?
Purple shampoo is a shampoo formulated with violet pigments to help neutralize brassy, yellow, and orange tones in blonde hair. Purple shampoo works because the violet hue is on the opposite spectrum of the color wheel as yellow and orange, effectively canceling them out.
How often should I use purple shampoo?
If you want to keep your blonde locks as shiny as possible, you may be tempted to use purple shampoo every day—but not so fast! While purple shampoo is excellent at toning and keeping brass at bay, your locks may turn purple if you use it too often. Instead, incorporate a purple shampoo into your hair care routine two to three times a week.
Can I leave purple shampoo in overnight?
Purple shampoos contain toning pigments and chemicals that are only meant to be left on your hair for a short period of time—so we don’t recommend leaving any formula on your strands overnight. According to the directions on the bottle, most purple shampoos are meant to sit on your strands for only a few minutes before being rinsed out.
Can purple shampoo damage your hair?
Purple shampoo shouldn’t damage your mane as long as you follow the instructions on the bottle.
Can you use purple shampoo on brown hair?
You can use purple shampoo on brown hair, but if you have a dark brown hue, chances are good it won’t make much of a difference. If you have light brown hair that can sometimes become a bit brassy or have highlights, you may want to invest in a color toning shampoo. Instead of purple shampoo, however, we recommend a blue shampoo. The Redken Brownlights Shampoo and Conditioner duo is a progressive toning system and is ideal for preventing and neutralizing brass for brunettes.
If you have dark brown strands with red undertones, a green toning system like Matrix Total Results Dark Envy Shampoo and Conditioner would be your best option. This green color-depositing system eliminates red undertones in virgin and color-treated dark brown to black hair.
Do you need purple conditioner with purple shampoo?
Some things are always better in pairs, and shampoo and conditioner are one of them. We always recommend investing in the complete shampoo and conditioner system to achieve the best results.
How long should I leave purple shampoo on my hair?
When in doubt, always follow the directions listed on the packaging.
What is a good purple shampoo?
If you’re in search of the best purple shampoo the industry had to offer, we’ve rounded up six of our favorite purple shampoos from the L’Oréal portfolio of brands.
The Best Purple Shampoo Formulas To Try Now
Kérastase Blond Absolu Bain Ultra-Violet Shampoo
This is the purple shampoo your strands have been waiting for. This deep indigo, iridescent shampoo is brass-reducing with blue and purple dye for instant blonde illumination and undertone neutralization. It’s perfect for shades ranging from orange-yellow to very light yellow and gray. Be sure to follow your shampoo with the matching Blond Absolu Cicaflash Conditioner.
Biolage Colorlast Purple Shampoo
Formulated with fig and orchid, this purple pigmented shampoo keeps your blonde healthy, conditioned, and brass free until your next salon appointment.
Pureology Strength Cure Best Blonde Shampoo
If you’ve been blonde for some time, then you’re no stranger to the damaging effects of bleach. If your bleached locks feel dry and brittle, this is the shampoo for you. Created with violet toning properties, Pureology Strength Cure Best Blonde Shampoo is a sulfate-free purple shampoo that helps tone blonde hair and neutralizes and brightens ashy, brassy tones.
Formulated with the Strength Cure Asta Repair, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, the exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones. For best results, use with the Strength Cure Best Blonde Conditioner.
Matrix Total Results Color Obsessed So Silver Shampoo
If you’re looking for a clarifying shampoo that also fights against brass, we’ve got just the formula for you. Matrix Total Results Color Obsessed So Silver Purple Shampoo is a clarifying shampoo that cleanses and neutralizes unwanted brassy warmth while eliminating dull yellow tones. It illuminates highlights on blondes and adds shimmering brightness for color-treated and natural hair ranging from gray to white shades. Use as a complete system with the Total Results Color Obsessed So Silver Conditioner to achieve the best results.
Redken Color Extend Blondage Color Depositing Shampoo
This color-depositing shampoo is perfect for bright white locks. The purple shampoo has ultraviolet pigment and Redken’s exclusive Triple Acid Protein complex to tone, strengthen, and brighten for a brighter, stronger blonde. The ultraviolet pigments help to preserve blonde hair color between appointments by keeping undertones at bay. We recommend pairing the shampoo with the Color Extend Blondage Color Depositing Conditioner.
Redken Color Extend Graydient Shampoo
If your platinum hue is closer to gray than white, this shampoo will brighten your silver hues. Redken’s Color Extend Graydient Shampoo is formulated with violet and silver pigments, to help tone, strengthen, and nourish for a gorgeous silver finish! This dual-action system neutralizes yellow undertones and nourishes to rebalance texture and manageability. Use with the Color Extend Graydient Conditioner.
Searching for more products to add to your routine? Shop the best salon-quality products at Hair.com.