It’s been proven that blondes definitely have more fun. But as the saying goes, work hard, play hard, and no one works harder for their beautifully colored strands than blondes do. From countless salon appointments to weekly deep conditioning treatments, maintaining bright, vibrant, brass-free blonde strands is serious work. Unfortunately, without the right hair products, your dreamy platinum hair can go from bright to brassy in an instant. That’s where purple shampoo comes in.
Purple shampoo is responsible for keeping blonde hair bright and brass free. Never heard of it before? You’ve come to the right place. We’re breaking down everything you need to know about purple shampoo, including some of our favorite formulas from the L'Oréal portfolio.
What is purple shampoo good for?
Purple shampoo is a shampoo formulated with violet pigments to help neutralize brassy, yellow, and orange tones in blonde hair. Purple shampoo works because the violet hue is on the opposite spectrum of the color wheel as yellow and orange, effectively canceling them out.
How often do you use purple shampoo?
If you want to keep your blonde locks as shiny as possible, you may be tempted to use purple shampoo every day—but not so fast! While purple shampoo is great at toning and keeping brass at bay, if you use purple shampoo too often your locks may turn purple. Instead, incorporate a purple shampoo into your hair care routine two to three times a week.
Is purple shampoo good for your hair?
If you’re a blonde, purple shampoo is great for your hair!
What are the best purple shampoos?
In search of the best purple shampoo the industry had to offer? Below, we’ve rounded up seven of our favorite purple shampoos from the L’Oréal portfolio of brands.
Kérastase Blond Absolu Bain Ultra-Violet
This is the purple shampoo your strands have been waiting for. This deep indigo, iridescent shampoo is brass-reducing with blue and purple dye for instant blonde illumination and undertone neutralization. It’s perfect for shades ranging from orange-yellow to very light yellow and gray.
Kérastase Blond Absolu Bain Ultra-Violet, $33.00 MSRP
Biolage Color Last Purple Shampoo
Formulated with fig and orchid, this purple pigmented shampoo keeps your blonde healthy, conditioned, and brass free until your next salon appointment.
Biolage Color Last Purple Shampoo, $20.00 MSRP
Pureology Strength Cure Best Blonde Shampoo
If you’ve been blonde for some time, then you’re no stranger to the damaging effects of bleach. If your bleached locks feel dry and brittle during the cold winter months, this is the shampoo for you. Created with violet toning properties, Pureology Strength Cure Best Blonde Shampoo is a sulfate-free purple shampoo that helps tone blonde hair and neutralizes and brightens ashy, brassy tones.
Formulated with the Strength Cure Asta Repair, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, the exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones.
Pureology Strength Cure Best Blonde Shampoo, $28.50 MSRP
L’Oréal Professionnel Serie Expert Anti Brass Purple Shampoo
Whether you’re a bottle blonde or are embracing your naturally graying strands, this gentle shampoo is perfect for you. Infused with violet micropigments, L’Oréal Professionnel’s Serie Expert Anti Brass Purple Shampoo formula neutralizes unwanted yellow tones and returns hair color back to its natural and beautiful cool tone.
L’Oréal Professionnel Serie Expert Anti Brass Purple Shampoo, $30.00 MSRP
Redken Color Extend Blondage Color Depositing Purple Shampoo
This color-depositing shampoo is perfect for bright white locks. The purple shampoo has ultraviolet pigment and Redken’s exclusive Triple Acid Protein complex to tone, strengthen, and brighten for a brighter, stronger blonde. The ultraviolet pigments help to preserve blonde hair color between appointments by keeping undertones at bay.
Redken Color Extend Blondage Color Depositing Purple Shampoo, $20.00 MSRP
Redken Color Extend Graydient Shampoo For Gray Hair
If your platinum hue is closer to gray than white, this shampoo will brighten your silver hues. Redken’s Color Extend Graydient Shampoo is formulated with violet and silver pigments, to help tone, strengthen, and nourish for a gorgeous silver finish! This dual-action system neutralizes yellow undertones and nourishes to rebalance texture and manageability
Redken Color Extend Graydient Shampoo For Gray Hair, $20.00 MSRP
Matrix Total Results Color Obsessed So Silver Purple Shampoo
If you’re looking for a clarifying shampoo that also fights against brass, we’ve got just the formula for you. Matrix Total Results Color Obsessed So Silver Purple Shampoo is a clarifying shampoo that cleanses and neutralizes unwanted brassy warmth while eliminating dull yellow tones. It illuminates highlights on blondes and adds shimmering brightness for color-treated and natural hair ranging from gray to white shades.
Matrix Total Results Color Obsessed So Silver Purple Shampoo, $13.00 MSRP
Interested in personalized advice about how to care for your platinum locks? Use our salon locator to book an appointment with a stylist near you.