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Purple Shampoo: Everything You Need To Know & 7 Best Of 2021

Wondering what purple shampoo is and why you need one? We break down everything you need to know and share seven of our top formulas that you can buy now.

No matter the season, year, or even decade, brassy hair just isn’t it! The problem is that in the months between our salon appointments, our hair starts getting those orange, yellow, and red tones. If you’re a salon blonde dealing with brass, fret not because there’s a solution: purple shampoo. Whether you’re flipping platinum blonde or golden blonde, purple shampoo is an important product to incorporate into your weekly hair care routine

Today we’re doing a deep dive on the topic, explaining when and how to use purple shampoo along with how this miracle product works. We’re also showcasing the best purple shampoo formulas we offer. Keep scrolling for everything you need to know. 

Upclose product shot of Redken Color Extend Blondage Purple Shampoo

What is purple shampoo?

Purple shampoo is responsible for keeping hair bright, cool, and brass-free. Soo…what does purple shampoo do exactly? In a nutshell, the purple pigments found in these shampoos counteract and neutralize the yellow and orange tones that pop up in blondes over time. Check out the color wheel and you’ll see these two hues are opposites!

A woman's blonde hair before and after using Redken Color Extend Blondage Purple Shampoo

Before and After Using Redken Color Extend Blondage Mask

What are the benefits of using purple shampoo?

Incorporating a purple toning shampoo into your routine is beneficial for several reasons. The obvious benefit is less brass, which we outlined above. It also keeps your hair looking fresher and more like that “just walked out of the salon” color (you know that feeling!). This, in turn, maximizes your last dye job and can help stretch appointments between in-salon toning, foiling, and balayaging. Of course, purple shampoos also clean your hair, and many boast other benefits such as strengthening, softening, and boosting shine. 

Who should use purple shampoo?

While blondes tend to have more visible brassiness in their hair compared to other hair colors simply because their hair is lighter, you can and can also use blue or purple shampoo on brown hair to nix those unwanted orange and yellow undertones. 

Additionally, even if you have a warmer-leaning color, such as butter blonde or chestnut, you can benefit from using purple shampoo. We recommend using these products less frequently, however, to strike the perfect balance of warm, but not brassy.

Short answer: there’s purple shampoo for blondes, brunettes, and the equivalent product for inky hair colors, too.

Tips For Using Purple Shampoo

To master the art of purple shampoo usage, read through these six pro tips.

How often should I use purple shampoo?

If you want to keep your tresses as bright and shiny as possible, you may be tempted to use purple shampoo every day. Not so fast!

While purple shampoo is excellent at toning and keeping brass at bay, most brands recommend incorporating purple shampoo into your hair care routine once or twice a week. Those with warmer tones who want to nix brass without removing all their warmth should scale back to once or twice a month.

How long do you leave purple shampoo in?

Every product varies, so refer to the directions on the bottle and your desired brightness. However, as a rule of thumb you can let it set for three to 10 minutes.

Can I leave purple shampoo in overnight?

Purple shampoos contain toning pigments and chemicals that are only meant to be left on your hair for a short period of time. For that reason, we don’t recommend leaving any formula on your strands overnight. According to the directions on the bottle, most purple shampoos are meant to sit on your strands for only a few minutes before being rinsed out.

Can purple shampoo damage your hair?

Purple shampoo shouldn’t damage your mane as long as you follow the instructions on the bottle.



Can you use purple shampoo on brown hair?

Yes, you can use purple shampoo on brown hair. The lighter your hair color—and especially if you have highlights—the more of a difference you’ll see before and after using a purple toning shampoo. However, those with all-over brown or highlighted hair will benefit more from using a blue shampoo, such as Redken Color Extend Brownlights Shampoo and Conditioner, a powerful toning system that assists in preventing and neutralizing brass for brunettes.

Do you need purple conditioner with purple shampoo?

It’s not a mandatory requirement, but we argue that some things are just better in pairs! To maximize that brass-busting goodness, invest in a complete shampoo and conditioner system.

Our Best Purple Shampoos To Try Now

If you’re searching for the best purple shampoo the industry has to offer, start with one of our favorites from the L’Oréal portfolio of brands.



Redken Color Extend Blondage Color Depositing Shampoo

Calling anyone with bright white locks! This Redken purple shampoo has ultraviolet pigment and the brand’s exclusive Triple Acid Protein complex to tone, strengthen, and brighten for a brighter, stronger blonde. The ultraviolet pigments help to preserve blonde hair color between appointments by keeping undertones at bay. We recommend pairing the shampoo with the Color Extend Blondage Color Depositing Conditioner.



Matrix Total Results Color Obsessed So Silver Shampoo

If you’re looking for a clarifying shampoo that also fights against brass, we’ve got just the formula for you. This Matrix purple shampoo clarifies, cleanses, and neutralizes unwanted brassy warmth all in one go. It also illuminates highlights on blondes and adds shimmering brightness for color-treated and natural hair ranging from gray to white shades. Use as a complete system with the Total Results Color Obsessed So Silver Conditioner to achieve the best results.



Kérastase Blond Absolu Bain Ultra-Violet Shampoo

This is the purple shampoo your strands have been waiting for. This deep indigo, iridescent shampoo reduces brass with blue and purple dye for instant illumination and undertone neutralization. It’s perfect for shades ranging from orange-yellow to very light yellow and gray. Follow your shampoo with the matching Blond Absolu Cicaflash Conditioner.



Biolage Colorlast Purple Shampoo

Formulated with fig and orchid, this purple pigmented shampoo keeps your blonde healthy, conditioned, and brass free until your next salon appointment.



Pureology Strength Cure Best Blonde Shampoo

If you’ve been blonde for some time, then you’re no stranger to the damaging effects of bleach. Those with hair that often feels dry and brittle, this is the shampoo for you. Created with violet toning properties, Pureology Strength Cure Best Blonde Shampoo is a sulfate-free purple shampoo that helps tone blonde hair and neutralizes and brightens ashy, brassy tones.

Formulated with the Strength Cure Asta Repair, this purple shampoo also strengthens and rebuilds damaged, brittle hair while preventing dryness and further breakage for shiny, moisturized hair. Plus, the exclusive AntiFade Complex protects against heat damage and keeps highlights bright and vibrant while refreshing brassy, yellow tones. For best results, use this duo alongside the Strength Cure Best Blonde Conditioner.



Redken Color Extend Graydient Shampoo

If your platinum hue is closer to gray than white, this shampoo will brighten your silver hues. Redken’s Color Extend Graydient Shampoo is formulated with violet and silver pigments to help tone, strengthen, and nourish for a gorgeous silver finish! This dual-action system neutralizes yellow undertones and nourishes to rebalance texture and manageability. Use with the Color Extend Graydient Conditioner.



Shu Uemura Art Of Hair Yubi Blonde Anti-Brass Purple Shampoo 

Give brass the boot via this richly pigmented formulation from Shu Umera. It's made with violet dye and Japanese white peony to create brilliant, cool-toned blondes. It also conditions the hair fiber for a silky smooth finish. Pair it with the Yubi Blonde Anti-Brass Purple Balm, a double-duty purple hair mask that nourishes bleached and highlighted hair. 

Searching for more hair products? Shop the best salon-quality products at Hair.com. 

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