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side by side of two women with wine hair colors

Pour One Out for These 9 Wine-Inspired Shades

In the spirit of happy hour, we’re getting our buzz on with ten wine-inspired hair colors and the product pairings that make them come to life.

These days, it seems like enjoying a glass of wine has become more of a lifestyle rather than a pastime. You know the catchphrases: it’s wine o’clock somewhere, wine about it, on cloud wine, and so on. We’ve seen them stamped across little plaques and embroidered onto sweatshirts, so it was only a matter of time before our favorite happy hour beverage infiltrated our thoughts about our next hair color.

Whether you’re kicking back with a chilled glass and your favorite hair mask, or enjoying rooftop rosé overlooking your favorite city, get ready to say ‘merlot’ to these stunning wine-inspired shades and product pairings.

9 Wine-Inspired Hair Colors to Try Now

Good hair day by @joiewallacehair.

Sauvignon Blanc

Sauvignon blanc is an almost-white shade, and we can’t help but think of how it reminds us of an icy platinum blonde. Keeping a brass-neutralizing purple shampoo on deck is key to washing away strand-dulling impurities, so this boozy shade shines its most brilliant.

Pairs well with: Shu Uemura Art of Hair Yubi Blonde Anti-Brass Purple Shampoo

Good hair day by @brookshai and @samashcroft_.


Golden blonde is having a moment, and this deep hue is reminiscent of a chilled, aged glass of chardonnay that we wouldn’t mind having a sip of this very minute. Love this gilded shade? Ask your colorist about Redken Shades EQ Bonder Inside Golden Level 10’s. These high-level blonde shades deliver a soft, golden reflect and boost light reflectivity while adding strength to all hair types and textures.

What we don’t love, however, is how quickly blonde hair can lose its luster, especially when hot tools are involved; good thing a solid thermal guard that also protects hair dye can help keep dullness at bay.

Pairs well with: Mizani 25 Miracle Milk Leave-In Conditioner

Good hair day by @artist_hair_concept_monopoli.

Chenin Blanc

This golden hay-colored blonde shines just as bright as its darker gold counterpart above, except it’s spun with a mix of cool and warm tones, so it flatters a variety of skin tones. Once you’re equipped with a split end-mending treatment to keep your ends strong and unbothered, you’ll be ready to flaunt your look from winery to winery.

Pairs well with: Matrix Total Results Unbreak My Blonde Reviving Leave-In Treatment

Good hair day by @atelierdescreations5.

Pinot Grigio

If you’re anything like me, safe and refreshing pinot grigio was an easy jumping-off point into the world of wine. Do you know what’s not a jumping-off point? This grigio-inspired flaxen yellow shade. Your colorist will likely have to do a few rounds of lightening with bleach in order to reach this fair-haired end goal, so a repairing treatment that reinforces weakened hair bonds is more important than ever.

Pairs well with: Redken Acidic Bonding Concentrate Intensive Treatment

Good hair day by @georgeshairdressing.

Pinot Noir

This signature ruby red shade will command attention to your hair like you focus your attention typing on your cell phone after that third glass of noir (we’ve all been there).

If you love the juicy red shade but aren’t ready to commit, why not experiment with it using some temporary color?

Pairs well with: Biolage Professional Red Poppy Color Depositing Conditioner

Good hair day by @tina_does_hair.


Merlot is the answer to a lot of life’s quandaries. In this case, it’s the solution for anyone who wants to go red but can’t imagine parting with their dark locks. The magic recipe involves a beautiful blend of rich brown, burgundy, and juicy cherry red.

Another upside of our favorite adult indulgence: Red wine’s antioxidant resveratrol can keep hair of all colors healthy, shiny, and fortified.

Pairs well with: L’Oréal Professionnel Vitamino Resveratrol Color Moisturizing Shampoo and Conditioner

Good hair day by @a_lexussssss.


Just like the wine itself, this pigmented malbec mane is deep purple and full-bodied. A healthy dose of shine injected into this striking color is an even better match than a bottle of malbec and a charcuterie board.

Pairs well with: Kérastase Elixir Ultime L’Huile Original Hair Oil

Fantasy colors are no easy feat to achieve, so plan for your new shade to require up to three salon visits before you leave with your most perfect blushing pink. What we’re trying to say is: hydrate your hair!

Pairs well with: Biolage Professional Ultra Hydra Source Deep Treatment Pack

Good hair day by @hairbydaynalance.


This more-muted shade of pink requires less maintenance than full-on rosé. It’s perfect for festival season or if you want to experiment with a subtle new look for summer. Just be sure to protect this flushing pink from environmental damage and color-fading when you’re in the sun!

Pairs well with: Pureology Color Fanatic Multi-Tasking Leave-In Spray For Color-Treated Hair

Good hair day by @amber.mctiernan.hairstylist.


Whether you drink it sweet or cook with it dry, you can't ignore the tawny color of sherry wine. How does that translate to tresses, you ask? Ask your colorist for dark golden blonde highlights across a tawny base. Pro tip: Keep a color-correcting mask on hand to offset any brass that dares to peek through,

Pairs well with: Kérastase Masque Vert Chroma Neutralisant Color-Correcting Hair Mask

Visit to drink up all the products you need to make your wine-inspired hair color dazzle!

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